Is skateboards profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Skip it (43/100).

How competitive is the skateboards niche?

7 brands and 12 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in skateboards?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 2.6%.

When does demand for skateboards peak?

Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the skateboards niche?

Listings span $26.14–$50.16; the average listing price is $35.57 (sweet spot $15–$100). The average incumbent carries 4,786 reviews — the moat a new listing must climb.

skateboards

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Avg price

Incredible$35.57

avg listing price — sweet spot $15–$100

Price range

Incredible$26.14–$50.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.3M

$1.3M/yr · 5.0M searches

Returns

Good2.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.7%

90-day search growth — must beat 0% to launch

Review moat

Bad4,786.18

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, skateboards is a $1.3M/yr Amazon United States market (5.0M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

skateboards market data

Units sold / yr: 50K–60K; avg 1,000–1,250/product
Revenue / yr: $1.8M–$2.1M; units × avg price
Conversion rate: 0.7%
Avg BSR: #7
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 2.8%
Avg brand age: 52 months
Avg seller age: 153 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

JBM44%
Voyager19%
WhiteFang16%
vigvitspo12%
Sumeber4%
Anyfun3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top skateboards search terms

skateboard3.5M/yr -2.5%0.4% conv.
skateboards210K/yr +0.1%0.2% conv.
kids skateboard221K/yr +9.8%0.6% conv.
skate board188K/yr -4.7%0.3% conv.
patineta99K/yr +4.2%0.1% conv.
complete skateboard86K/yr +7.8%0.0% conv.
skateboard for kids97K/yr +4.5%0.5% conv.
patinetas53K/yr +12.8%0.1% conv.
skateboard for kids 6-876K/yr +1.1%0.9% conv.
patinetas para adultos39K/yr +43.0%0.0% conv.

All search terms

Top skateboards products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JBM Adult & Kid Skating Protective Gear Set for Beginner to Advanced Skateboard Helmet Knee and Elbow Pads with Wrist Guards for Inline Roller Skating Scooter Skateboarding

JBM$50.164.6★4,910 rev

Minecraft - 31-Inch Skateboard 9-Ply Maple Deck ABEC 5 Bearings

Voyager$26.954.6★5,492 rev

WhiteFang Skateboards for Beginners Complete Skateboard 31 x 7.88 7 Layer Canadian Maple Double Kick Concave Standard and Tricks Skateboards for Kids and Beginners (Check)

WhiteFang$38.054.6★14,358 rev

Skull & Wolf Professional Double Kick Skateboard 31 inch Maple Deck ABEC-9 Bearings 97A PU Wheels(Bat King)

vigvitspo$43.174.3★82 rev

WhiteFang Skateboards Complete Skateboard 31 x 7.88 7 Layer Canadian Maple Double Kick Concave Standard and Tricks for Kids and Beginners (Diamond)

WhiteFang$37.164.6★14,358 rev

Newest

by launch date

Nattork 31 Inch Complete Skateboard with PU Wheels Wood 9 Layer Canadian Maple Trick Board for Boys Girls Youth Teens Gift for Beginners Checkerboard

Nattork$32.50213 rev

7mo ago

Skull & Wolf Professional Double Kick Skateboard 31 inch Maple Deck ABEC-9 Bearings 97A PU Wheels(Bat King)

vigvitspo$43.1782 rev

11mo ago

Cartoon Professional Double Kick Skateboard 31 inch Maple Deck ABEC-9 Bearings 95A PU Wheels(Bicycle)

vigvitspo$39.7581 rev

1y ago

Fortnite 31 Skateboard - Cruiser Skateboard with Printed Graphic Grip Tape ABEC-5 Bearings Durable Deck & Smooth Wheels

Voyager$26.145,492 rev

2y ago

Minecraft - 31-Inch Skateboard 9-Ply Maple Deck ABEC 5 Bearings

Voyager$26.955,492 rev

3y ago

What buyers say about skateboards

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“The purchase was good since I bought them at a good price”

Quality-Overall17%

“Sturdy & cool complete skateboard”

Size-Overall10%

“The pads and helmet fit, everything was comfortable and durable”

Durability5%

“Durable”

Design-Overall4%

“love the design”

Protection4%

“Protection”

Suitability Beginner3%

“Perfect Fit, highly recommend for beginner sports with lots of falls”

Comfort-Overall3%

“very comfortable”

Material Quality3%

“Material and holds up very well”

Fun/Entertainment Experience3%

“It is fun”

What buyers complain about

Quality-Overall32%

“it is such low quality he can't even use it anymore”

Durability19%

“Not super durable”

Size-Overall8%

“Little loose”

Defective Material/Parts6%

“Board has terrible parts The trucks are very bad”

Value For Money6%

“Not so cheap it falls apart”

Noise Level3%

“When I ride with my friends they cant hear me because the skate board is LOUD”

Material Quality3%

“Plastic trucks, no finish on board”

Balance/Stability2%

“which makes the board really hard to balance on more so than your typical board”

Assembly/Installation2%

“however alignment can get screwed up real easily”

Heating2%

“The helmet is hot as witch's boobies though”

Top return reasons

Size-Overall55%

Quality-Overall7%

Value For Money5%

Advertised Vs Actual Product5%

Defective Material/Parts5%

Durability3%

Functionality-Overall3%

Product Condition2%

Scratch Resistance2%

Comfort-Overall1%

Common questions

Is skateboards profitable to sell on Amazon United States?: The niche generates $1.3M/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Skip it (43/100).
How competitive is the skateboards niche?: 7 brands and 12 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in skateboards?: Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 2.6%.
When does demand for skateboards peak?: Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the skateboards niche?: Listings span $26.14–$50.16; the average listing price is $35.57 (sweet spot $15–$100). The average incumbent carries 4,786 reviews — the moat a new listing must climb.