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56

skateboard wheels

Worth a look

Shows a sweet-spot price point ($34.48 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 30Conversion 14Competition 89Returns 77Price range 75Avg price 95Brand share 64Review moat 77Quality gap 27

Avg price

Incredible$34.48

avg listing price — sweet spot $15–$100

Competition

Great26%

top-5 click share — an open shelf

Review moat

Great454.75

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.9%

return rate — above 5% kills the launch gate

Price range

Great$11.79–$125.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Market size

Good$335K

$335K/yr · 838K searches

Growth

Okay+4.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, skateboard wheels is a $335K/yr Amazon United States market (838K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

skateboard wheels market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
$345K–$431K
units × avg price
Conversion rate
1.2%
Avg BSR
#79
Page quality
0%
Prime
94%
Sponsored
74%
Out of stock
9.1%
Avg brand age
64 months
Avg seller age
176 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

97

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

26%

Top 20: 63%

Open market

30%

  • Spitfire Wheels35%
  • LONTOHCE12%
  • Spitfire11%
  • Powell Peralta6%
  • TLHB4%
  • CREAJOY3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.
23K18KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top skateboard wheels search terms

  • skateboard wheels387K/yr
  • spitfire wheels132K/yr
  • spitfire68K/yr
  • skateboard wheels and bearings set33K/yr
  • skateboard parts23K/yr
  • skate board wheels22K/yr
  • spitfire formula 429K/yr
  • soft skateboard wheels15K/yr
  • spitfire skateboard wheels14K/yr
  • skateboard wheel9K/yr
All search terms

Top skateboard wheels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$7K4%$13K6%$20K8%$27K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about skateboard wheels

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality26%

“Amazing wheels”

Value For Money16%

“Great value for the price”

Quality-Overall16%

“Good quality & easy to work with kids”

Size-Overall7%

“The size was easy to work with”

Soft Feel6%

“Rollin smooth”

Durability4%

“long lasting”

Advertised Vs Actual Product2%

“Better than expected”

Design-Overall2%

“Very cool design with the sidewall”

Protection1%

“Protection”

Ease Of Use1%

“very easy to use”

What buyers complain about

Quality-Overall17%

“Absolute garbage”

Durability11%

“Broke on first use”

Ease Of Use4%

“I wish they were harder”

Design-Overall4%

“about 10 mins into first ride the design falls off”

Functionality-Overall4%

“The bearings barely spin”

Noise Level3%

“The bearings are loud ever after trying several different oils”

Advertised Vs Actual Product3%

“Very misleading”

Mounting3%

“Bolt would turn and not tighten”

Ease Of Cleaning2%

“Terrible Washers”

Hard Feel2%

“These are a little harder than cruiser wheels”

Top return reasons

Size-Overall56%
Advertised Vs Actual Product6%
Quality-Overall5%
Defective Material/Parts4%
Value For Money4%
Functionality-Overall3%
Feet Fit3%
Width2%
Color2%
Product Condition2%

Common questions

Is skateboard wheels profitable to sell on Amazon United States?
The niche generates $335K/yr across 72 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Worth a look (56/100).
How competitive is the skateboard wheels niche?
26 brands and 97 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in skateboard wheels?
Top complaints mined from reviews: Quality-Overall, Durability, Ease Of Use. The return rate is 1.9%.
When does demand for skateboard wheels peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the skateboard wheels niche?
Listings span $11.79–$125.20; the average listing price is $34.48 (sweet spot $15–$100). The average incumbent carries 455 reviews — the moat a new listing must climb.