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Skate Trainer

Fail

Demand is soft, at -21.7% this quarter, so Skate Trainer is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$276K/yr155K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
66%top-5 click share · 8 brands · 18 sellers

Flapen Score

Skate Trainer against its category

The dotted line is the Sports & Outdoors average. Past it, Skate Trainer is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skate Trainer market on Amazon at a glance

Shoppers on Amazon United States searched for Skate Trainer 155K times last year and spent an estimated $276K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $276K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
4.2%
Market size, estimated
$276Ka year
Peak month
December4.9× the quietest month
Top search term
skate trainer35K searches a year

02 · Price

A sale here is worth $42.16.

Listings sell for $42.16 on average, from $18.48 to $68.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $42.16 that is $11K to $21K a year per listing.

Average price
$42.16inside the $15 to $100 sweet spot
Price range
$18.48–$68.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$11K–$21K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #260 within Skates, Skateboards & Scooters. It carries 3,146 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#260in Skates, Skateboards & Scooters
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
3,146per listing
Listings tracked
19

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Skate Trainer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

18

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

3%

  • Brand 138%
  • Brand 225%
  • Brand 319%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (2 brands, 3%)

Demand

Skate Trainer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Skate Trainer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skate trainer35K/yr
  • skater trainers25K/yr
  • skate trainers12K/yr
  • skate walker for kids9K/yr
  • skater trainer9K/yr
  • roller skate trainer9K/yr
  • roller skate trainer for kids7K/yr
  • skate mate6K/yr
  • skate trainers for skateboarding6K/yr
  • skate helper for kids6K/yr

Reviews and returns

What reviews say buyers love and hate about Skate Trainer

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
2.8%of orders come back
“These skates did not fit at alll”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Skate Trainer questions

Answered from the same tracked data.