sit up mat
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.74avg listing price — sweet spot $15–$100
Price range
Incredible$15.29–$38.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 6% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,471.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$44K$44K/yr · 39K searches
According to Flapen's Amazon United States niche tracking, sit up mat is a $44K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
sit up mat market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $49K–$62K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 4.5%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
11
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
4%
- SPRI26%
- POWER GUIDANCE20%
- Amazon Basics18%
- Yes4All14%
- Retrospec14%
- CAP Barbell4%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.8×
Top sit up mat search terms
- sit up mat21K/yr
- situp mat10K/yr
- abs mat5K/yr
- ab exercise mat3K/yr
Top sit up mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SPRI Ab Mat - Workout Mat Accessory for Abdominal Exercises Sit-Ups Crunches Push-Ups Core Training and More - Portable Padded Shaped Mat with Curved Back Support for Toning Abs Black
SPRI$16.274.6★774 rev
Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 Black
Amazon Basics$20.544.6★69,390 rev
Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Black
Retrospec$38.944.5★14,558 rev
POWER GUIDANCE Ab Exercise Mat - Sit Up Pad - Abdominal & Core Trainer Mat for Full Range of Motion Ab Workouts
POWER GUIDANCE$22.424.6★5,599 rev
Yes4All Abdominal Exercise Pads Foldable Ab Workout Equipment for Home Gym Core Training & Back Stretching Sit Up Mat for Floor Exercises with Tailbone Black
Yes4All$20.044.4★4,437 rev
Newest
by launch date
CAP Barbell Folding Exercise Mat Durable Anti-Tear Thick Padding for Fitness Aerobics Gymnastics & Home Workouts. 72L x 24W x 2Thick. BLACK
CAP Barbell$32.532,409 rev
Ab Exercise Mat - Sit Up Pad - Ab Workout Pad for Sit Up Core Training Total Body Workout Full Range of Motion Ab Workouts Foldable Double Thick Situps Pad
GDHSWJ$30.645 rev
SPRI Ab Mat - Workout Mat Accessory for Abdominal Exercises Sit-Ups Crunches Push-Ups Core Training and More - Portable Padded Shaped Mat with Curved Back Support for Toning Abs Black
SPRI$16.27774 rev
Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Black
Retrospec$38.9414,558 rev
POWER GUIDANCE Ab Exercise Mat - Sit Up Pad - Abdominal & Core Trainer Mat for Full Range of Motion Ab Workouts
POWER GUIDANCE$32.685,599 rev
Trending
90-day click momentumRetrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Black
Retrospec$38.944.5★
Ab Exercise Mat - Sit Up Pad - Ab Workout Pad for Sit Up Core Training Total Body Workout Full Range of Motion Ab Workouts Foldable Double Thick Situps Pad
GDHSWJ$30.644.6★
Yes4All Abdominal Exercise Pads Foldable Ab Workout Equipment for Home Gym Core Training & Back Stretching Sit Up Mat for Floor Exercises with Tailbone Orange
Yes4All$19.744.4★
SPRI Ab Mat - Workout Mat Accessory for Abdominal Exercises Sit-Ups Crunches Push-Ups Core Training and More - Portable Padded Shaped Mat with Curved Back Support for Toning Abs Black
SPRI$16.274.6★
Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 Black
Amazon Basics$20.544.6★
What buyers say about sit up mat
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“It is comfortable”
“Nice thick mat”
“Good cushion”
“This is a great exercise mat”
“Good price”
“Perfect for its use and stays soft”
“very durable”
“easy to use”
“Exactly what I wanted”
What buyers complain about
“Chemical odor”
“it doesnt grip the floor well so I was sliding a lot”
“Wish it was thicker”
“Cons: I find it to be too stretchy”
“No straps”
“Wasn't a fit for me”
“Not the quality I was hoping for”
“it's coming apart”
“Useless to stand on for exercise”
“a bit too soft for me”
Top return reasons
Common questions
- Is sit up mat profitable to sell on Amazon United States?
- The niche generates $44K/yr across 12 tracked products. 90-day search growth is +5.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the sit up mat niche?
- 8 brands and 11 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in sit up mat?
- Top complaints mined from reviews: Smell, Grip, Thickness. The return rate is 2.3%.
- When does demand for sit up mat peak?
- Demand peaks in Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the sit up mat niche?
- Listings span $15.29–$38.94; the average listing price is $24.74 (sweet spot $15–$100). The average incumbent carries 9,472 reviews — the moat a new listing must climb.