sit up
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Great$47.84avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$10.72–$130.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good3.0%return rate — above 6% kills the launch gate
Review moat
Okay2,265.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$62K$62K/yr · 109K searches
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, sit up is a $62K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
sit up market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $96K–$120K
- units × avg price
- Launch success
- 100%
- 7 of 7 new (360d)
- Conversion rate
- 1.2%
- Avg BSR
- #114
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 92%
- Out of stock
- 8.7%
- Avg brand age
- 38 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
32 rising
Sellers
37
Top-5 brand share
46%
Top 20: 90%
Top-5 click share
45%
Top 20: 84%
Open market
48%
- CAP Barbell13%
- SPRI10%
- YOLEO10%
- VEVOR7%
- POWER GUIDANCE6%
- TARFEPA6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.0×
Top sit up search terms
- sit up board16K/yr
- sit up bar25K/yr
- situp bar20K/yr
- sit up assist7K/yr
- situp6K/yr
- sit up helper7K/yr
- sit up bars6K/yr
- merach sit-up exercise equipment3K/yr
- sit up assistant device4K/yr
- core max3K/yr
Top sit up products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CAP Barbell Doorway Situp Bar Black
CAP Barbell$10.724.4★4,484 rev
SPRI Ab Mat - Workout Mat Accessory for Abdominal Exercises Sit-Ups Crunches Push-Ups Core Training and More - Portable Padded Shaped Mat with Curved Back Support for Toning Abs Black
SPRI$16.324.6★778 rev
YOLEO Adjustable Weight Bench for Home Gym ASTM-Certified 827LBS 98% Pre-Assembled Foldable Gym Bench with 84 Positions Incline Decline Flat Wider Seat
YOLEO$77.804.6★8,924 rev
POWER GUIDANCE Ab Exercise Mat - Sit Up Pad - Abdominal & Core Trainer Mat for Full Range of Motion Ab Workouts
POWER GUIDANCE$22.504.6★5,602 rev
TARFEPA Sit Up Assistant Device Bar for Floor Portable Sit Up Exercise Equipment with 2 Strong Suction Cups and Adjustable Foot Holder Abs Master for Home Workout Black
TARFEPA$25.843.7★435 rev
Newest
by launch date
PAPIBLU Ab Machine Ab Trainer - Sit Up Exercise Equipment& Core Machine 4 Level Adjustable Resistance Foldable Ab Crunch Machine for Home Gym Stomach Workouts - Red
PAPIBLU$59.7016 rev
Finer Form Gym-Quality Adjustable Sit Up Ab Bench & Decline Weight Bench for Home Gym Strength Training. Supports 660lbs. Extended Backrest for Support. Great for Decline Bench Press & Core Workouts
FF Finer Form$80.081,615 rev
VEVOR Sit Up Bench Decline Ab Bench with Reverse Crunch Handle with 4 Adjustable Height Settings Heavy Duty Steel 1000 Lbs Capacity for Home Gym Workouts Strength Training Full Body Muscles
VEVOR$130.7026 rev
DERACY Sit Up Exercise Equipment Adjustable Ab Machine Multi-Functional Sit Up Machine Ab Workout Equipment Ab Trainer Machine for Women Men (RED)
DERACY$48.1798 rev
VEVOR Sit Up Bench Curved Decline Ab Bench with Reverse Crunch Handle with 6 Adjustable Height Setting Heavy Duty Steel 600 Lbs Capacity for Home Gym Workouts Strength Training Full Body Muscles
VEVOR$107.2619 rev
Trending
90-day click momentum
Toolsempire Sit Up Bench Folding Exercise Bench Ab Workout Equipment with Thick Seat Cushion Adjustable Decline Workout Bench for Home Gym Full Body Exercise Strength Training Bench
Toolsempire$64.163.3★
PAPIBLU Ab Machine Ab Trainer - Sit Up Exercise Equipment& Core Machine 4 Level Adjustable Resistance Foldable Ab Crunch Machine for Home Gym Stomach Workouts - Red
PAPIBLU$59.704.9★
YOLEO Adjustable Weight Bench for Home Gym ASTM-Certified 827LBS 98% Pre-Assembled Foldable Gym Bench with 84 Positions Incline Decline Flat Wider Seat
YOLEO$77.804.6★
ZELUS Weighted Vest 6lb/8lb/12lb/16lb/20lb/25lb/30lb Weight Vest with Reflective Stripe for Workout Strength Training Running Fitness Muscle Building Weight Loss Weightlifting Black(12 lb)
ZELUS$30.914.6★
POWER GUIDANCE Ab Exercise Mat - Sit Up Pad - Abdominal & Core Trainer Mat for Full Range of Motion Ab Workouts
POWER GUIDANCE$22.504.6★
What buyers say about sit up
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality-exactly as described”
“Good for the price”
“Easy exercise”
“Easy to Use”
“As Advertised”
“Perfect height for me”
“Its comfortable for the most part”
“Great lightweight bench”
“Easy to adjust”
“it is holding up well”
What buyers complain about
“Somewhat small”
“Its not extremely stable”
“Bad quality”
“Could not assemble”
“After about 3 weeks of use”
“Mine has some wobble”
“too much wrist strain”
“Uncomfortable to wear”
“less cushioned than my other benches”
“To heavy for me”
Top return reasons
Common questions
- Is sit up profitable to sell on Amazon United States?
- The niche generates $62K/yr across 38 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the sit up niche?
- 32 brands and 37 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in sit up?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 3.0%.
- When does demand for sit up peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the sit up niche?
- Listings span $10.72–$130.70; the average listing price is $47.84 (sweet spot $15–$100). The average incumbent carries 2,266 reviews — the moat a new listing must climb.