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Sit Pad

Fail

Shoppers spend an estimated $76K a year here, so Sit Pad is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$76K/yr140K searches / yr
90-day growth
+42.4%search demand this quarter
Competition
60%top-5 click share · 12 brands · 36 sellers

Flapen Score

Sit Pad against its category

The dotted line is the Sports & Outdoors average. Past it, Sit Pad is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sit Pad market on Amazon at a glance

Shoppers on Amazon United States searched for Sit Pad 140K times last year and spent an estimated $76K. The top 5 brands take 80% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
+42.4%
Conversion, latest week
3.5%
Market size, estimated
$76Ka year
Peak month
June2.2× the quietest month
Top search term
sit pad26K searches a year

02 · Price

A sale here is worth $15.55.

Listings sell for $15.55 on average, from $6.84 to $39.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $15.55 that is $4K to $8K a year per listing.

Average price
$15.55inside the $15 to $100 sweet spot
Price range
$6.84–$39.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Sleeping Bags & Camp Bedding. It carries 1,079 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#76in Sleeping Bags & Camp Bedding
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,079per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Sit Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

36

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

13%

  • Brand 134%
  • Brand 216%
  • Brand 315%
  • Brand 48%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (6 brands, 13%)

Demand

Sit Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Sit Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sit pad26K/yr
  • sitting pad21K/yr
  • sit upon9K/yr
  • sit pads for backpacking10K/yr
  • sitting mat10K/yr
  • sitting pad for backpacking7K/yr
  • outdoor sitting mat6K/yr
  • hiking sit pad5K/yr
  • foam sit pad6K/yr
  • hiking seat pad6K/yr

Reviews and returns

What reviews say buyers love and hate about Sit Pad

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Weight Light”
15%of negative reviews mention “Size-Overall”
4.6%of orders come back
“they are too short”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sit Pad questions

Answered from the same tracked data.