sissy squat machine
Skip itPrices mostly outside the sweet spot ($67.27–$542.17) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 6% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good853.2avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$134.28avg listing price — sweet spot $15–$100
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Market size
Bad$88K$88K/yr · 103K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$67.27–$542.17cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, sissy squat machine is a $88K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
sissy squat machine market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $101K–$134K
- units × avg price
- Launch success
- 50%
- 4 of 8 new (360d)
- Conversion rate
- 0.6%
- Avg BSR
- #170
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 93%
- Out of stock
- 14.0%
- Avg brand age
- 36 months
- Avg seller age
- 208 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
47
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
46%
Top 20: 89%
Open market
29%
- leikefitness25%
- Soozier13%
- MERACH10%
- Goplus9%
- INNOLIFE7%
- HOWHAI7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top sissy squat machine search terms
- sissy squat54K/yr
- sissy squat machine home31K/yr
- sissy squat machine11K/yr
- sissy squat bench7K/yr
Top sissy squat machine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
leikefitness Sissy Squat Machine Deluxe Multi-Function Deep Sissy Squat Bench Workout Station Leg Exercise Machine for Home Gym (Black-8300)
leikefitness$139.334.5★3,613 rev

Soozier 3-in-1 Padded Push Up Sit Up Deep Sissy Squat Machine Home Gym Fitness Equipment Yellow
Soozier$98.374.7★860 rev

MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Board Workout Equipment at Home Gym(Black)
MERACH$69.514.3★1,337 rev

Goplus Deep Squat Machine 8-in-1 Sissy Squat Fitness Equipment Functional Core Workout Training Sit Up & Push Up Leg Exerciser with Anti-Skid Measures Soft PVC Cover Handy Wheels (Yellow&Black)
Goplus$90.964.4★769 rev

leikefitness Deep Sissy Squat Bench Core Workout Multifunctional Leg Exercise Machine For Home Gym
leikefitness$100.484.3★138 rev
Newest
by launch date
seanleecore Hip Thrust Machine with High Resistance and Protectors Pad - 3D High Density Polyurethane Cushion - Premium Squat for at Home Gym-Comes with Handles to Exercise Your Arms GlutesWorkout
seanleecore$113.80492 rev

Soozier Foldable Sissy Squat Machine Multipurpose Glute Workout Equipment with Push Up Stand and Wheels Hip Thrust Machine for Home Gym White
Soozier$79.169 rev

VEVOR Sissy Squat Machine Multi-Function Deep Sissy Squat Bench for Leg Muscle Training Easy Setup & Foldable Core Waistline & Glute Workout Equipment Leg Exercise Machine for Home Gym Black
VEVOR$81.4116 rev

HOWHAI Squat Machine Sissy Squat Machine Home for Deep Sissy Squats Ab Workout Equipment Roman Chair Sit-ups Core Exercise Machine with Resistance Bands for Home Gym Workout Station(Grey)
HOWHAI$87.3915 rev

VZYTV Deep Squat Machine Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Home Gym Push-Up Exercises Easy to Assemble 350Lbs Weight Capacity
VZYTV$68.97117 rev
Trending
90-day click momentum
seanleecore Hip Thrust Machine with High Resistance and Protectors Pad - 3D High Density Polyurethane Cushion - Premium Squat for at Home Gym-Comes with Handles to Exercise Your Arms GlutesWorkout
seanleecore$113.804.2★

LifePro SculptTrainer Roman Chair with 330 lb Capacity Incline Adjustable Hyperextension Bench for All-in-One Body Workout Foldable Home Gym Back Extension Machine for Glutes Core & Lower Back
Lifepro$84.034.3★

YOLEO Adjustable Weight Bench for Home Gym ASTM-Certified 827LBS 98% Pre-Assembled Foldable Gym Bench with 84 Positions Incline Decline Flat Wider Seat
YOLEO$77.804.6★

HOWHAI Squat Machine Sissy Squat Machine Home for Deep Sissy Squats Ab Workout Equipment Roman Chair Sit-ups Core Exercise Machine with Resistance Bands for Home Gym Workout Station(Grey)
HOWHAI$87.394.1★

JELENS Leg Press Hack Squat Machine Leg Machine for Home Gym with Linear Bearing L11 Professional Adjustable Leg Exercise Machine Lower Body Workout (Light Red L11)
JELENS$542.174.2★
What buyers say about sissy squat machine
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“worth every penny”
“Easy to Use”
“Good workout”
“Easy to adjust”
“As advertised”
“this is a perfect size”
“it was comfortable”
“sleek looking in my opinion”
“it is durable”
What buyers complain about
“very short”
“spray paint it the build quality is so poor”
“This is the weakest”
“Assembly- absurd”
“Bruised my tailbone”
“Stupid directions”
“The cushioning on the pad is minimal”
“It doesn't work”
“makes balance harder to maintain”
“it's very uncomfortable”
Top return reasons
Common questions
- Is sissy squat machine profitable to sell on Amazon United States?
- The niche generates $88K/yr across 30 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the sissy squat machine niche?
- 20 brands and 47 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in sissy squat machine?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.8%.
- When does demand for sissy squat machine peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the sissy squat machine niche?
- Listings span $67.27–$542.17; the average listing price is $134.28 (sweet spot $15–$100). The average incumbent carries 853 reviews — the moat a new listing must climb.