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Shoulder Tube

Fail

Demand is soft, at -2.9% this quarter, so Shoulder Tube is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$352K/yr130K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
65%top-5 click share · 14 brands · 19 sellers

Flapen Score

Shoulder Tube against its category

The dotted line is the Sports & Outdoors average. Past it, Shoulder Tube is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shoulder Tube market on Amazon at a glance

Shoppers on Amazon United States searched for Shoulder Tube 130K times last year and spent an estimated $352K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $352K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
4.6%
Market size, estimated
$352Ka year
Peak month
March2.3× the quietest month
Top search term
body blade64K searches a year

02 · Price

A sale here is worth $58.16.

Listings sell for $58.16 on average, from $9.81 to $147.59. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $58.16 that is $15K to $29K a year per listing.

Average price
$58.16inside the $15 to $100 sweet spot
Price range
$9.81–$147.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$15K–$29K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #278 within Accessories. It carries 325 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
90%
Out of stock, average day
0.5%
Average rank
#278in Accessories
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
325per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Shoulder Tube products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

19

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

15%

  • Brand 150%
  • Brand 212%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (8 brands, 15%)

Demand

Shoulder Tube search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar · busiest ÷ quietest = 2.3×

Search terms

Top Shoulder Tube search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • body blade64K/yr
  • bodyblade27K/yr
  • body blade physical therapy17K/yr
  • shoulder tube baseball6K/yr
  • shoulder tube7K/yr
  • bodyblade classic4K/yr
  • bodyblade pro2K/yr
  • body blade physical therapy for shoulder3K/yr

Reviews and returns

What reviews say buyers love and hate about Shoulder Tube

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
8%of negative reviews mention “Ease Of Use”
2.6%of orders come back
“is not easy to use”
A buyer, on “Ease Of Use”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Shoulder Tube questions

Answered from the same tracked data.