shot game
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.59avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,121.23avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.80–$157.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 36K searches
According to Flapen's Amazon United States niche tracking, shot game is a $12K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
shot game market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $17K–$23K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #227
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 45%
- Out of stock
- 5.0%
- Avg brand age
- 44 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
28
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
35%
- Fairly Odd Novelties33%
- Yun River9%
- Bo-Toys7%
- Fofeadm7%
- Gamie5%
- WHAT DO YOU MEME?4%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — +20.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.1×
Top shot game search terms
- shot game8K/yr
- shot games8K/yr
- shot games for adults9K/yr
- drinko game4K/yr
- shot games for adults party3K/yr
- drinko4K/yr
Top shot game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fairly Odd Novelties DRINKO Drinking Game - Social Shot Glass Party Fun for Groups & Couples - Multicolor Glass Shots Durable Board with Metal Pegs - The Ultimate Party Starter!
Fairly Odd Novelties$23.884.4★1,767 rev
Yun River Spin the Shot Fun Party Drinking Game Shot Spinner Includes 2 Ounce Shot Glass
Yun River$9.164.4★234 rev
Bo-Toys Drinking Game Glass Roulette - Drinking Game Set (2 Balls and 16 Glasses) Casino Style Drinking Game
Bo-Toys$23.334.5★1,420 rev
Fofeadm Drinking Board Games for Adults Rubber Mat Drinking Board Game Funny Party Interactive Drinking Games for Game Night Birthday Family Play or Any Occasion Age 21+ 2-8 Players
Fofeadm$10.134.5★579 rev
Shot Glass Roulette Drinking Game 16-Piece Red/Black Set with 2 Metal Balls Fun Adult Party Game for White Elephant Game Nights and Gifts
Fairly Odd Novelties$24.854.4★9,595 rev
Newest
by launch date
Hook and Ring Toss Game Bottle Opener Ring Toss Game for Indoor Outdoor Party Man (Leisure Model - Big Size)
Deartisan$24.8566 rev
Swooc Games - Bull Hawker | Giant Axe Darts (Over 6ft Tall) w/ 15+ Games | Axe Throwing Game for Backyard w/Air Pump | Outdoor Games for Adults and Family | Carnival Games | Throwing Axe Yard Games
SWOOC$157.56116 rev
Fofeadm Drinking Board Games for Adults Rubber Mat Drinking Board Game Funny Party Interactive Drinking Games for Game Night Birthday Family Play or Any Occasion Age 21+ 2-8 Players
Fofeadm$10.13579 rev
Etyishe Drinking Games for Adults Drink Up and Dare Adults Games for Game Nights Exciting Card Games for Bachelorette Party Games & 21st Birthday Gift with 50 Funny Game Cards Spice Up Your Party
Etyishe$6.8096 rev
Endless Games Roulette Party Game Spin the Wheel Tabletop Challenge for Game Night & Parties | Includes Real Glass Mini Cups & Classic Spinner Set |for 2+ Players
Endless Games$14.63176 rev
Trending
90-day click momentum
YWTOYS Ring Toss Games for Adults Patio Decor Yard Games Outdoor Indoor Games Wooden Hook and Ring Game for Bars Home Party Christmas Games (Large)
YWTOYS$11.414.0★
Swooc Games - Bull Hawker | Giant Axe Darts (Over 6ft Tall) w/ 15+ Games | Axe Throwing Game for Backyard w/Air Pump | Outdoor Games for Adults and Family | Carnival Games | Throwing Axe Yard Games
SWOOC$157.563.8★
Hook and Ring Toss Game Bottle Opener Ring Toss Game for Indoor Outdoor Party Man (Leisure Model - Big Size)
Deartisan$24.854.6★
Ring Toss Game for Adults Wooden Hook and Ring Game Tabletop & Yard Games for Indoor Outdoor Party Game Night for Family and Friends Gift Idea
Mohjeke$19.084.1★
YWMSGM Ring Toss Games for Adults Yard Games Patio Decor Outdoor Indoor Games Fun Hook and Ring Game with Ladder Wooden Hook and Ring Game for Bars Home Party (Small)
YWMSGM$10.544.2★
What buyers say about shot game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun Game”
“Great build quality”
“fun gift to give”
“Easy to use”
“Worth the money”
“The material seems durable”
“this fits perfectly”
“highly adjustable”
“came with directions”
“The material seems durable”
What buyers complain about
“I will say it is a pain to assemble”
“No instructions”
“It's really small”
“Poorly made with no quality control”
“not as sturdy as I expected”
“Did not stay inflated enough to use”
“It did not come with any way to attach it to the base”
“Patch 7 pin hole leaks and still leaking”
“Not a huge deal”
“The axes were pretty much broken in two days for the price that is being charged you would think the quality would be better”
Top return reasons
Common questions
- Is shot game profitable to sell on Amazon United States?
- The niche generates $12K/yr across 22 tracked products. 90-day search growth is +20.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the shot game niche?
- 19 brands and 28 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in shot game?
- Top complaints mined from reviews: Assembly/Installation, Instructions/User Manual/Troubleshooting, Size-Overall. The return rate is 2.8%.
- When does demand for shot game peak?
- Demand peaks in Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the shot game niche?
- Listings span $6.80–$157.56; the average listing price is $22.59 (sweet spot $15–$100). The average incumbent carries 1,121 reviews — the moat a new listing must climb.