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Shorty Wetsuits

Maybe

The top 5 products take only 12% of clicks. But an estimated 23.7% of orders come back, so Shorty Wetsuits is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 8,101 Sports & Outdoors niches · +3 vs the category median of 47
Market size
$69K/yr121K searches / yr
90-day growth
+34.7%search demand this quarter
Competition
12%top-5 click share · 40 brands · 92 sellers

Flapen Score

Shorty Wetsuits against its category

The dotted line is the Sports & Outdoors average. Past it, Shorty Wetsuits is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shorty Wetsuits market on Amazon at a glance

Shoppers on Amazon United States searched for Shorty Wetsuits 121K times last year and spent an estimated $69K. The top 5 brands take 55% of clicks. Demand peaks in Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+34.7%
Conversion, latest week
0.5%
Market size, estimated
$69Ka year
Peak month
June1.7× the quietest month
Top search term
triathlon wetsuit women12K searches a year

02 · Price

A sale here is worth $104.71.

Listings sell for $104.71 on average, from $27.47 to $774.87. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $104.71 that is $0 to $10K a year per listing.

Average price
$104.71above the $15 to $100 sweet spot
Price range
$27.47–$774.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
23.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #72 within Water Sports. It carries 302 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
96%
Out of stock, average day
5.1%
Average rank
#72in Water Sports
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
302per listing
Listings tracked
214

04 · Newcomers

2 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
32
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Shorty Wetsuits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

92

Top-5 brand share

55%

Top 20: 89%

Top-5 click share

12%

Top 20: 33%

Open market

41%

  • Brand 128%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Shorty Wetsuits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.7×

Search terms

Top Shorty Wetsuits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • triathlon wetsuit women12K/yr
  • dive skins for women14K/yr
  • shorty wetsuit womens12K/yr
  • womens wetsuit shorty10K/yr
  • dry suit women11K/yr
  • womens shorty wetsuit8K/yr
  • plus size wetsuit for women9K/yr
  • 5mm wetsuit women8K/yr
  • oneill wetsuit women8K/yr
  • womens triathlon wetsuit4K/yr

Reviews and returns

What reviews say buyers love and hate about Shorty Wetsuits

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
41%of negative reviews mention “Size-Overall”
23.7%of orders come back
“Runs small”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Shorty Wetsuits questions

Answered from the same tracked data.