shoot n see targets
Skip itSoft demand (-23.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$36.27avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,435.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay$126K$126K/yr · 60K searches
Price range
Okay$8.05–$321.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, shoot n see targets is a $126K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
shoot n see targets market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $109K–$145K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #232
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.6%
- Avg brand age
- 51 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
51
Top-5 brand share
93%
Top 20: 97%
Top-5 click share
43%
Top 20: 86%
Open market
4%
- Splatterburst Targets41%
- Birchwood Casey30%
- PTPHJEG14%
- ElecFusion5%
- Atflbox3%
- --3%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.6% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.3×
Top shoot n see targets search terms
- shoot n see targets26K/yr
- birchwood casey target22K/yr
- 23x35 targets for shooting range9K/yr
- targets for shooting range 24 x 361K/yr
- paper targets for shooting range 24 x 361K/yr
Top shoot n see targets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Splatterburst Targets - 12 x 18 inch Sight in Shooting Target - Shots Burst Bright Fluorescent Yellow Upon Impact - Gun - Rifle - Pistol - Airsoft - BB Gun - Air Rifle - Made in USA (10 Pack)
Splatterburst Targets$13.434.8★8,468 rev
12x12 Sight in Adhesive SPLATTERBURST Shooting Targets - Instantly See Your Shots Burst Bright Fluorescent Yellow Upon Impact! (50 Pack)
Splatterburst Targets$35.344.8★6,240 rev
12x12 Sight in Adhesive SPLATTERBURST Shooting Targets - Instantly See Your Shots Burst Bright Fluorescent Yellow Upon Impact! (10 Pack)
Splatterburst Targets$12.344.8★6,240 rev
12x18 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)
PTPHJEG$11.214.6★391 rev
Birchwood Casey Shoot-N-C Bullseye Dispenser Targets | Always Flat Adhesive Back Shooting Training Reactive Targets with Pasters 12 - Pack of 12
Birchwood Casey$20.994.8★31 rev
Newest
by launch date
GranPeak 12 x18 inch Silhouette Splatter Targets Adhesive Shooting Targets Shots Burst Bright Fluorescent Yellow Great for All Firearms (25 Pack)
GranPeak$23.4253 rev
PTPHJEG 12x18 Splash-Design Shooting Targets - Bright Fluorescent Yellow Pops Instantly (10 Pack)
PTPHJEG$9.8076 rev
Atflbox 5-Color Silhouette Paper Target for The Range 23X35 inch High Visibility Target Paper for Indoor and Outdoor Use Suitable for Handguns Pistols Rifles Airguns Pellet BB Guns (25 Pack)
Atflbox$17.00117 rev
Silhouette Shooting Targets 25 Pack 23X35 inch Paper Targets for Shooting Range Suitable for Rifles Pistols Airsoft Guns BB Guns
ElecFusion$16.06135 rev
PTPHJEG Bright Fluorescent Yellow Adhesive Splatter Shooting Targets 8x8 Inches (25 Pack)
PTPHJEG$8.98246 rev
Trending
90-day click momentum
Birchwood Casey 17.25 Shoot-N-C Bulls-Eye Practice Target 100 Targets 4000 Pasters
Birchwood Casey$188.174.8★
Birchwood Casey Shoot-N-C Bullseye Dispenser Targets | Always Flat Adhesive Back Shooting Training Reactive Targets with Pasters 12 - Pack of 25
Birchwood Casey$25.654.8★
GranPeak 12 x18 inch Silhouette Splatter Targets Adhesive Shooting Targets Shots Burst Bright Fluorescent Yellow Great for All Firearms (25 Pack)
GranPeak$23.424.4★
Birchwood Casey 5 Spring Loaded Self-Resetting 6 Diameter Targets with Plate Rack & Folding Target Stand - Durable Long-Lasting Metal Standing Target for Shooting
Birchwood Casey$321.284.4★
12x18 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)
PTPHJEG$11.214.6★
What buyers say about shoot n see targets
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the money”
“This is a good quality disposal target”
“exactly as described”
“Great targets for the range”
“Really easy to use”
“Just the right size”
“They are good for practice”
“The adhesive is good”
“They held up really good”
“Fun, large perfect for the backyard”
What buyers complain about
“I ordered it too large”
“Junk”
“not worth the cheaper price”
“the fluorescent effect was barely visible”
“Giving 4 out of 5 due to adhesive not being great”
“Unable to flatten”
“so tight then when you try and flatten them, they start tearing on the folded seams”
“it dont quite work at all”
“My main complaint is that the neon green isn't as visible at range compared to other targets I have used”
“Misleading”
Top return reasons
Common questions
- Is shoot n see targets profitable to sell on Amazon United States?
- The niche generates $126K/yr across 33 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the shoot n see targets niche?
- 9 brands and 51 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in shoot n see targets?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.5%.
- When does demand for shoot n see targets peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the shoot n see targets niche?
- Listings span $8.05–$321.28; the average listing price is $36.27 (sweet spot $15–$100). The average incumbent carries 3,436 reviews — the moat a new listing must climb.