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Shiti Cooler

Fail

The top 5 brands take 100% of clicks, so Shiti Cooler is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$150K/yr170K searches / yr
90-day growth
+137.0%search demand this quarter
Competition
72%top-5 click share · 4 brands · 9 sellers

Flapen Score

Shiti Cooler against its category

The dotted line is the Sports & Outdoors average. Past it, Shiti Cooler is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shiti Cooler market on Amazon at a glance

Shoppers on Amazon United States searched for Shiti Cooler 170K times last year and spent an estimated $150K. All 4 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +137.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+137.0%
Conversion, latest week
0.9%
Market size, estimated
$150Ka year
Peak month
July4.6× the quietest month
Top search term
shiti cooler87K searches a year

02 · Price

A sale here is worth $92.82.

Listings sell for $92.82 on average, from $12.11 to $148.95. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $92.82 that is $0 to $9K a year per listing.

Average price
$92.82inside the $15 to $100 sweet spot
Price range
$12.11–$148.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #320 within Camp Kitchen. It carries 1,059 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
9.7%
Average rank
#320in Camp Kitchen
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,059per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Shiti Cooler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 24%
  • Brand 31%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Shiti Cooler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.6×

Search terms

Top Shiti Cooler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shiti cooler87K/yr
  • shiti backpack cooler34K/yr
  • shitti cooler11K/yr
  • yeti cooler stickers8K/yr
  • shiti coolers14K/yr
  • cooler decals6K/yr
  • shiti cooler stickers5K/yr
  • shiti6K/yr

Reviews and returns

What reviews say buyers love and hate about Shiti Cooler

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Leak-Proof”
3.3%of orders come back
“Leaky”
A buyer, on “Leak-Proof”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Shiti Cooler questions

Answered from the same tracked data.