shiti cooler
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+137.0%90-day search growth — must beat 0% to launch
Avg price
Great$92.82avg listing price — sweet spot $15–$100
Price range
Good$12.11–$148.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,059.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$150K$150K/yr · 170K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, shiti cooler is a $150K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
shiti cooler market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $93K–$116K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #320
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 9.7%
- Avg brand age
- 42 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- SHITI93%
- MATEIN4%
- Hulongo1%
- Goloni1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +137.0% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.6×
Top shiti cooler search terms
- shiti cooler87K/yr
- shiti backpack cooler34K/yr
- shitti cooler11K/yr
- yeti cooler stickers8K/yr
- shiti coolers14K/yr
- cooler decals6K/yr
- shiti cooler stickers5K/yr
- shiti6K/yr
Top shiti cooler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHITI Coolers Cooler for Camping Travel Beach Soft Lunch Box for Food Drinks & Ice Portable Waterproof 24 Hr Insulated Bag with Shoulder Straps Customizable (The Dropper 15 Can Cooler)
SHITI$144.564.5★659 rev
SHITI Coolers Cooler for Camping Travel Beach Soft Lunch Box for Food Drinks & Ice Portable Waterproof 24 Hr Insulated Bag with Shoulder Straps Customizable (The Patriot 15 Can Cooler)
SHITI$144.364.5★659 rev
SHITI Coolers Cooler for Camping Travel Beach Soft Lunch Box for Food Drinks & Ice Portable Waterproof 24 Hr Insulated Bag with Shoulder Straps Customizable (Blackout 12 Can Cooler)
SHITI$124.884.5★659 rev
SHITI Coolers Cooler for Camping Travel Beach Soft Lunch Box for Food Drinks & Ice Portable Waterproof 24 Hr Insulated Bag with Shoulder Straps Customizable (The Getaway 12 Can Cooler)
SHITI$140.913.2★5 rev
SHITI Coolers Cooler Backpack for Camping Travel Beach Soft Lunch Box for Food Drinks & Ice Portable Waterproof 24 Hr Insulated Bag with Shoulder Straps Customizable the Fueler 15 Cans
SHITI$148.954.5★659 rev
Newest
by launch date
Insulated Backpack Cooler for Men & Women 30 Cans Leak Proof Waterproof for Camping Beach Hiking Beach Travel Beige
Goloni$33.2264 rev
SHITI Coolers Cooler for Camping Travel Beach Soft Lunch Box for Food Drinks & Ice Portable Waterproof 24 Hr Insulated Bag with Shoulder Straps Customizable (Blackout 12 Can Cooler)
SHITI$124.88659 rev
SHITI Coolers Cooler for Camping Travel Beach Soft Lunch Box for Food Drinks & Ice Portable Waterproof 24 Hr Insulated Bag with Shoulder Straps Customizable (The Getaway 12 Can Cooler)
SHITI$140.915 rev
SHITI Coolers Cooler Backpack for Camping Travel Beach Soft Lunch Box for Food Drinks & Ice Portable Waterproof 24 Hr Insulated Bag with Shoulder Straps Customizable the Fueler 15 Cans
SHITI$148.95659 rev
SHITI Coolers Cooler for Camping Travel Beach Soft Lunch Box for Food Drinks & Ice Portable Waterproof 24 Hr Insulated Bag with Shoulder Straps Customizable (The Getaway 15 Can Cooler)
SHITI$142.66659 rev
Trending
90-day click momentum
MATEIN 17 Inches Lunch Backpack Extra Large Lunch Box with Insulated Cooler Compartment Water Resistant Laptop Backpack for College Work Picnic Beaches
MATEIN$41.164.6★
MATEIN Cooler Backpack Insulated Waterproof Lunch Backpack for Women Blue
MATEIN$29.034.6★
SHITI Coolers Backpack for Camping Travel Beach Soft Lunch Box for Food Drinks & Ice Portable Waterproof 24 Hr Insulated Bag with Shoulder Straps Customizable the Midnight Rider 15 Cans
SHITI$148.064.5★
SHITI Coolers Cooler for Camping Travel Beach Soft Lunch Box for Food Drinks & Ice Portable Waterproof 24 Hr Insulated Bag with Shoulder Straps Customizable (The Getaway 12 Can Cooler)
SHITI$140.913.2★
Insulated Backpack Cooler for Men & Women 30 Cans Leak Proof Waterproof for Camping Beach Hiking Beach Travel Beige
Goloni$33.224.4★
What buyers say about shiti cooler
What buyers praise and complain about, mined from review topics.What buyers love
“High quality backpack cooler”
“Great size”
“so much room”
“It comes in handy especially at work”
“As advertised”
“Very durable”
“affordable”
“I love the color of the bag and it actually keep it cold for our food and drinks”
“Good quality material”
“Great cooler and doesnt leak or sweat”
What buyers complain about
“Leaky”
“But it only cost like $5 so whatever”
“Won't hold up”
“Was little heavy at that point”
“The bag is much smaller in person”
“The melted ice started to seep through the waterproof bag”
“The zippers are very stiff”
“Its way smaller than depicted”
“Cheap uncomfortable to wear digs into your back”
“There is no way this thing holds 48 cans”
Top return reasons
Common questions
- Is shiti cooler profitable to sell on Amazon United States?
- The niche generates $150K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +137.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the shiti cooler niche?
- 4 brands and 9 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in shiti cooler?
- Top complaints mined from reviews: Leak-Proof, Value For Money, Durability. The return rate is 3.3%.
- When does demand for shiti cooler peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 4.6× the quietest.
- What does it cost to enter the shiti cooler niche?
- Listings span $12.11–$148.95; the average listing price is $92.82 (sweet spot $15–$100). The average incumbent carries 1,059 reviews — the moat a new listing must climb.