Shin Guards

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

3.6M

Growth, 90 days vs prior 90

-30.0%

Conversion, latest week

2.5%

Market size, estimated

$1.7Ma year

Peak month

September3.4× the quietest month

Top search term

shin guards1.1M searches a year

Listings sell for $18.27 on average, from $7.97 to $92.11. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $18.27 that is $37K to $46K a year per listing.

Average price

$18.27inside the $15 to $100 sweet spot

Price range

$7.97–$92.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

$37K–$46K

Returns

6.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #23 within Soccer. It carries 2,210 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#23in Soccer

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

2,210per listing

Listings tracked

58

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

6Amazon's first-year sales bar

Average brand age

48 months