shin guard straps
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,038.65avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.76avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.62–$22.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.3%return rate — above 5% kills the launch gate
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Market size
Bad$31K$31K/yr · 63K searches
According to Flapen's Amazon United States niche tracking, shin guard straps is a $31K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 36/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
shin guard straps market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $38K–$51K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #468
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 65%
- Out of stock
- 0.3%
- Avg brand age
- 44 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
75
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
23%
- Nike29%
- adidas27%
- Motspo7%
- Athcise5%
- VILPKWMP5%
- Hicarer3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.4×
Top shin guard straps search terms
- shin guard straps22K/yr
- shin guard holders9K/yr
- shin guard holder4K/yr
- soccer shin guard straps5K/yr
- nike shin guard straps5K/yr
- shin guard stays4K/yr
- shin guards straps3K/yr
- nike guard stay4K/yr
- soccer straps3K/yr
- shin guard straps nike2K/yr
Top shin guard straps products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adidas Soccer Shin Guard Straps Black
adidas$11.244.5★739 rev
Nike Guard Stay 2 Soccer Shinguard Strap Holder
Nike$15.064.8★770 rev
Nike Unisexs Guard Stay II Football Straps Black/White One Size
Nike$12.814.7★5,092 rev
MOTSPO 4PCS Elastic Soccer Shin Guard Straps for Kids Youth Adult
Motspo$7.404.4★156 rev
Adidas Soccer Shin Guard Straps White
adidas$11.234.5★739 rev
Newest
by launch date
Kids Soccer Shin Guard Sleeves 2 Pairs with Pocket Youth Shin Pad Holders for Boys & Girls Ages 315 Breathable Non-Slip Soccer Compression Sleeves for Training & Games (Black L (53-511))
Mirchro$9.2225 rev
2 Pairs Kids Youth Soccer Shin Guard Sleeves Medium Compression Holders with Secure Insert Pockets Breathable Calf Support for Boys Girls Ages 6-9 Stable Fit for Training and Match Play
VILPKWMP$8.912 rev
ForgePro 2 Pack Premium Shin Guard Sleeves (Black Medium)
ForgePro Athletics$22.538 rev
PULUOMASI Mini Shin Guards Soccer Kids Age 4-6 with Straps Protective Gear
PULUOMASI$19.7116 rev
ATHCISE 2 Pairs Kids Youth Soccer Shin Guard Sleeves for Ages 315
Athcise$8.69310 rev
Trending
90-day click momentumKids Soccer Shin Guard Sleeves 2 Pairs with Pocket Youth Shin Pad Holders for Boys & Girls Ages 315 Breathable Non-Slip Soccer Compression Sleeves for Training & Games (Black L (53-511))
Mirchro$9.224.8★
2 Pairs Kids Youth Soccer Shin Guard Sleeves Medium Compression Holders with Secure Insert Pockets Breathable Calf Support for Boys Girls Ages 6-9 Stable Fit for Training and Match Play
VILPKWMP$8.914.6★
ForgePro 2 Pack Premium Shin Guard Sleeves (Black Medium)
ForgePro Athletics$22.534.8★
Soccer Shin Guards Sleeves 4 Pairs Flexible Soccer Shin Guard Leg Performance Support Polyester Soccer Shin Guard Sleeve Holder with Pocket for Soccer Sport (White Black M)
Hicarer$15.584.5★
PULUOMASI Mini Shin Guards Soccer Kids Age 4-6 with Straps Protective Gear
PULUOMASI$19.714.7★
What buyers say about shin guard straps
What buyers praise and complain about, mined from review topics.What buyers love
“Good fit”
“just as well made as name brands”
“Worth it”
“Comfortable”
“Works great”
“easy to use”
“Exactly as expected”
“breathable”
“in place for good protection”
“Lightweight and breathable”
What buyers complain about
“they were too tight”
“Straps broke after a year of light use”
“Falling down”
“Cheap Quality”
“Bought shin guards, a received item scratched and used and smelled back”
“they feel a bit thin”
“There isn't any thing that grips on the inside”
“Kids have complained some that they arent super comfortable”
“One thing Id say though is the stitching workmanship could be better”
Top return reasons
Common questions
- Is shin guard straps profitable to sell on Amazon United States?
- The niche generates $31K/yr across 34 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Skip it (36/100).
- How competitive is the shin guard straps niche?
- 20 brands and 75 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in shin guard straps?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Durability. The return rate is 6.3% — above our launch gate.
- When does demand for shin guard straps peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.4× the quietest.
- What does it cost to enter the shin guard straps niche?
- Listings span $5.62–$22.53; the average listing price is $12.76 (sweet spot $15–$100). The average incumbent carries 1,039 reviews — the moat a new listing must climb.