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Shin Guard Socks

Fail

Demand is soft, at -30.3% this quarter, so Shin Guard Socks is a Fail.

Flapen Score
35
35 / 100
Ranks 7,010 of 8,101 Sports & Outdoors niches · −12 vs the category median of 47
Market size
$58K/yr134K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
47%top-5 click share · 14 brands · 33 sellers

Flapen Score

Shin Guard Socks against its category

The dotted line is the Sports & Outdoors average. Past it, Shin Guard Socks is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shin Guard Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Shin Guard Socks 134K times last year and spent an estimated $58K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr–Aug–Sep. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
3.0%
Market size, estimated
$58Ka year
Peak month
September5.7× the quietest month
Top search term
adidas shin guards36K searches a year

02 · Price

A sale here is worth $14.53.

Listings sell for $14.53 on average, from $8.90 to $29.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.53 that is $0 to $1K a year per listing.

Average price
$14.53under the $15 to $100 sweet spot
Price range
$8.90–$29.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #56 within Soccer. It carries 2,417 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#56in Soccer
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,417per listing
Listings tracked
44

04 · Newcomers

5 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
5Amazon's first-year sales bar
Average brand age
45 months

Products

Top Shin Guard Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

33

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

47%

Top 20: 75%

Open market

9%

  • Brand 167%
  • Brand 211%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (8 brands, 9%)

Demand

Shin Guard Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Aug, Sep · busiest ÷ quietest = 5.7×

Search terms

Top Shin Guard Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adidas shin guards36K/yr
  • adidas shin guards youth21K/yr
  • adidas shin guards kids11K/yr
  • shin guards adidas10K/yr
  • adidas shin guards adult9K/yr
  • adidas tiro shin guards6K/yr
  • toddler shin guards 2 year old7K/yr
  • adidas youth shin guards6K/yr
  • adidas kids shin guards5K/yr
  • adidas soccer shin guards5K/yr

Reviews and returns

What reviews say buyers love and hate about Shin Guard Socks

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
39%of negative reviews mention “Size-Overall”
6.7%of orders come back
“Horrible fit”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shin Guard Socks questions

Answered from the same tracked data.