Shin Defender Shin Guards

Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -61.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months

341K

Growth, 90 days vs prior 90

-61.8%

Conversion, latest week

1.4%

Market size, estimated

$90Ka year

Peak month

August8.6× the quietest month

Top search term

shin defender shin guards kids173K searches a year

Listings sell for $18.70 on average, from $9.71 to $24.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $18.70 that is $5K to $9K a year per listing.

Average price

$18.70inside the $15 to $100 sweet spot

Price range

$9.71–$24.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

6.1%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #59 within Soccer. It carries 648 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#59in Soccer

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

648per listing

Listings tracked

35

21 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

4Amazon's first-year sales bar

Average brand age

43 months