shin defender shin guards
Skip itSoft demand (-61.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.70avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good647.91avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$9.71–$24.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$90K$90K/yr · 341K searches
Returns
Bad6.1%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-61.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, shin defender shin guards is a $90K/yr Amazon United States market (341K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Mar–Aug–Sep. Verdict: Skip it — 41/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
shin defender shin guards market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $150K–$187K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 4.8%
- Avg brand age
- 43 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
23
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
42%
Top 20: 83%
Open market
29%
- Jomhtivl17%
- UNOSHOW17%
- Generic15%
- Lapcatz8%
- MEIXINZHI7%
- COTLIKE7%
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -61.8% search growth over the last 90 days.Peak months: Mar, Aug, Sep · busiest ÷ quietest = 8.6×
Top shin defender shin guards search terms
- shin defender shin guards kids173K/yr
- shin defender75K/yr
- shindefender32K/yr
- shin defender shin guards18K/yr
- shindefender shin guards kids18K/yr
- shindefender shin guards8K/yr
- shin defenders6K/yr
- shin defenders soccer kids4K/yr
- shin defender kids4K/yr
- shinguardian elite3K/yr
Top shin defender shin guards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shin Defender Shin Guards Kids Soccer Shin Guards for Youth Adult Lightweight Calf Protective Gear for Football Soccer Ski with Honeycomb Pads
Generic$15.254.1★177 rev
2 Pairs Soccer Shin Guards for Kids Youth Adult Shin Guards Soccer Calf Compression Sleeve with Honeycomb Pads Lightweight Shin Protector Support for Baseball MTB FootballBoys Girls Protective Gear
UNOSHOW$24.234.5★167 rev
2 Pairs Soccer Shin Guards for Kids Youth Adult Shin Guards Soccer Calf Compression Sleeve with Honeycomb Pads Lightweight Shin Protector Support for Baseball MTB FootballBoys Girls Protective Gear
UNOSHOW$24.624.5★167 rev
Soccer Shin Guards Shin Defenders for Kids Youth Adult Ski Shin Guards Sleeves for 2-18 Years Old Calf Compression Sleeve with Honeycomb Pads Lightweight Calf Protective Gear for Football (Black M)
MEIXINZHI$11.294.1★35 rev
2 Pairs Soccer Shin Guards Shin Guards Soccer Kids Youth Adult Calf Compression Sleeve with Honeycomb Pads Lightweight Calf Protective Gear for Football & Baseball Boxing MTB for Boys Girls
Jomhtivl$23.914.5★127 rev
Newest
by launch date
2 Pairs Shin Guards Soccer Kids Soccer Shin Guards Youth for Boys Girls Protective Gear Calf Compression Sleeve with Honeycomb Pads for Pickleball Football Ski MTB
Iertoumt$22.9530 rev
2 Pairs Soccer Shin Guards Shin Guards Soccer Kids Youth Adult Calf Compression Sleeve with Honeycomb Pads Lightweight Calf Protective Gear for Football & Baseball Boxing MTB for Boys Girls
Jomhtivl$24.42127 rev
2 Pairs Soccer Shin Guards for Kids Youth Adult Shin Guards Soccer Calf Compression Sleeve with Honeycomb Pads Lightweight Shin Protector Support for Baseball MTB FootballBoys Girls Protective Gear
UNOSHOW$24.62167 rev
TASZOOS Soccer Shin Guards for Kids Youth Adult - 2Pcs Protective Ski Shin Guards with Honeycomb Pads - Lightweight Calf Compression Sleeve for Boys & Girls - Small
TASZOOS$15.012 rev
Shin Defender Shin Guards Kids - Shin Defender Soccer Shin Guards Socks for Kids Youth Adult (Black S (Age 6-10))
Lapcatz$15.7921 rev
Trending
90-day click momentumTASZOOS Soccer Shin Guards for Kids Youth Adult - 2Pcs Protective Ski Shin Guards with Honeycomb Pads - Lightweight Calf Compression Sleeve for Boys & Girls - Small
TASZOOS$15.015.0★
2 Pairs Shin Guards Soccer Kids Soccer Shin Guards Youth for Boys Girls Protective Gear Calf Compression Sleeve with Honeycomb Pads for Pickleball Football Ski MTB
Iertoumt$22.954.7★
Soccer Shin Guards Shin Defenders for Kids Youth Adult Ski Shin Guards Sleeves for 2-18 Years Old Calf Compression Sleeve with Honeycomb Pads Lightweight Calf Protective Gear for Football (Black M)
MEIXINZHI$11.294.1★
2 Pairs Soccer Shin Guards for Kids Youth Adult Shin Guards Soccer Calf Compression Sleeve with Honeycomb Pads Lightweight Shin Protector Support for Baseball MTB FootballBoys Girls Protective Gear
UNOSHOW$24.624.5★
2 Pairs Soccer Shin Guards Shin Guards Soccer Kids Youth Adult Calf Compression Sleeve with Honeycomb Pads Lightweight Calf Protective Gear for Football & Baseball Boxing MTB for Boys Girls
Jomhtivl$24.274.5★
What buyers say about shin defender shin guards
What buyers praise and complain about, mined from review topics.What buyers love
“Fit like a glove”
“are also comfortable to wear”
“Good quality and comfortable for my kid to wear”
“Ease of use”
“Comfortable Protection”
“Good for the price”
“Lightweight and breathable”
“Works well, doesnt fall”
“They are durable”
“Surprisingly comfortable for long runs”
What buyers complain about
“They are tight”
“Fell apart in washing machine”
“one bad pair”
“Feel the padding could have been a bit thicker”
“Fell apart when washed”
“Poor protection”
“Super uncomfortable”
“Fabric isnt sturdy”
“not washing machine durable”
“They hold the stinky smell”
Top return reasons
Common questions
- Is shin defender shin guards profitable to sell on Amazon United States?
- The niche generates $90K/yr across 35 tracked products. 4 of 21 products launched in the last 360 days are still selling. 90-day search growth is -61.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the shin defender shin guards niche?
- 18 brands and 23 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in shin defender shin guards?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 6.1% — above our launch gate.
- When does demand for shin defender shin guards peak?
- Demand peaks in Mar–Aug–Sep; the busiest month runs 8.6× the quietest.
- What does it cost to enter the shin defender shin guards niche?
- Listings span $9.71–$24.78; the average listing price is $18.70 (sweet spot $15–$100). The average incumbent carries 648 reviews — the moat a new listing must climb.