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Shimano Cleats

Maybe

Buyers convert on 13.3% of searches. But the top 5 brands take 97% of clicks, so Shimano Cleats is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 8,101 Sports & Outdoors niches · +4 vs the category median of 47
Market size
$426K/yr166K searches / yr
90-day growth
+47.5%search demand this quarter
Competition
74%top-5 click share · 6 brands · 66 sellers

Flapen Score

Shimano Cleats against its category

The dotted line is the Sports & Outdoors average. Past it, Shimano Cleats is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shimano Cleats market on Amazon at a glance

Shoppers on Amazon United States searched for Shimano Cleats 166K times last year and spent an estimated $426K. The top 5 brands take 97% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $426K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
+47.5%
Conversion, latest week
13.3%
Market size, estimated
$426Ka year
Top search term
shimano spd cleats41K searches a year

02 · Price

A sale here is worth $19.28.

Listings sell for $19.28 on average, from $9.22 to $43.81. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $19.28 that is $39K to $48K a year per listing.

Average price
$19.28inside the $15 to $100 sweet spot
Price range
$9.22–$43.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
$39K–$48K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Parts & Components. It carries 1,912 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Parts & Components
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,912per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Shimano Cleats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

66

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 217%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Shimano Cleats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, May, Jun · busiest ÷ quietest = 3.1× · 10 of 12 months tracked

Search terms

Top Shimano Cleats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shimano spd cleats41K/yr
  • shimano cleats25K/yr
  • spd sl cleats23K/yr
  • cycling cleats14K/yr
  • bike cleats14K/yr
  • shimano spd sl cleats11K/yr
  • road bike cleats6K/yr
  • spd-sl cleats6K/yr
  • shimano clips4K/yr
  • bike shoe cleats3K/yr

Reviews and returns

What reviews say buyers love and hate about Shimano Cleats

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Durability”
3.0%of orders come back
“Breaks too easily”
A buyer, on “Durability”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shimano Cleats questions

Answered from the same tracked data.