Shimano Cleats
MaybeBuyers convert on 13.3% of searches. But the top 5 brands take 97% of clicks, so Shimano Cleats is a Maybe.
- Flapen Score
- 51 / 100Top 36% of 8,101 Sports & Outdoors niches · +4 vs the category median of 4751
- Market size
- $426K/yr166K searches / yr
- 90-day growth
- +47.5%search demand this quarter
- Competition
- 74%top-5 click share · 6 brands · 66 sellers
Flapen Score
Shimano Cleats against its category
The dotted line is the Sports & Outdoors average. Past it, Shimano Cleats is stronger. Inside it, weaker.
Market
The Shimano Cleats market on Amazon at a glance
Shoppers on Amazon United States searched for Shimano Cleats 166K times last year and spent an estimated $426K. The top 5 brands take 97% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 13.3% of those searches ended in a purchase.
Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $426K a year.
- Searches, last 12 months
- 166K
- Growth, 90 days vs prior 90
- +47.5%
- Conversion, latest week
- 13.3%
- Market size, estimated
- $426Ka year
- Top search term
- shimano spd cleats41K searches a year
02 · Price
A sale here is worth $19.28.
Listings sell for $19.28 on average, from $9.22 to $43.81. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $19.28 that is $39K to $48K a year per listing.
- Average price
- $19.28inside the $15 to $100 sweet spot
- Price range
- $9.22–$43.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $39K–$48K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Parts & Components. It carries 1,912 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Parts & Components
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,912per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Shimano Cleats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
66
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Brand 169%
- Brand 217%
- Brand 36%
- Brand 43%
- Brand 53%
- Brand 63%
Demand
Shimano Cleats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, May, Jun · busiest ÷ quietest = 3.1× · 10 of 12 months tracked
Search terms
Top Shimano Cleats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shimano spd cleats41K/yr
- shimano cleats25K/yr
- spd sl cleats23K/yr
- cycling cleats14K/yr
- bike cleats14K/yr
- shimano spd sl cleats11K/yr
- road bike cleats6K/yr
- spd-sl cleats6K/yr
- shimano clips4K/yr
- bike shoe cleats3K/yr
Reviews and returns
What reviews say buyers love and hate about Shimano Cleats
We read the reviews and the return reasons for every product selling here.
“Breaks too easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shimano Cleats questions
Answered from the same tracked data.









