Is shewee profitable to sell on Amazon United States?

The niche generates $350K/yr across 15 tracked products. 90-day search growth is +35.2%. Flapen's verdict: Skip it (48/100).

How competitive is the shewee niche?

10 brands and 15 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in shewee?

Top complaints mined from reviews: Size-Overall, Leak-Proof, Ease Of Use. The return rate is 2.9%.

When does demand for shewee peak?

Demand peaks in Jun–Jul; the busiest month runs 2.5× the quietest.

What does it cost to enter the shewee niche?

Listings span $5.80–$27.37; the average listing price is $13.30 (sweet spot $15–$100). The average incumbent carries 6,359 reviews — the moat a new listing must climb.

shewee

Skip it

A concentrated shelf (top 5 take 71% of clicks) — this niche doesn't clear our bar today.

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.30

avg listing price — sweet spot $15–$100

Growth

Good+35.2%

90-day search growth — must beat 0% to launch

Price range

Good$5.80–$27.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Market size

Good$350K

$350K/yr · 569K searches

Returns

Good2.9%

return rate — above 5% kills the launch gate

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad6,359.07

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, shewee is a $350K/yr Amazon United States market (569K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

shewee market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $333K–$399K; units × avg price
Conversion rate: 4.6%
Avg BSR: #65
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 153 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Sunany47%
SaniGirl12%
TRIPTIPS12%
SHEWEE10%
Lewis N. Clark5%
Luxiv4%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.2% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.5×

Open Trend

Top shewee search terms

shewee101K/yr +48.8%3.0% conv.
pee funnel for women70K/yr +24.4%4.8% conv.
she wee71K/yr +40.2%3.2% conv.
she wee for women travel55K/yr +30.8%4.4% conv.
shewee for women42K/yr +23.1%3.7% conv.
womens pee funnel26K/yr +52.2%4.6% conv.
women pee funnel25K/yr +31.2%3.6% conv.
she wee for women15K/yr +170.1%4.3% conv.
pee funnel22K/yr +34.6%3.9% conv.
female pee funnel16K/yr +41.2%3.9% conv.

All search terms

Top shewee products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sunany Female Urination Device Reusable Female Urinal Silicone Women Pee Funnel Allows Women to Pee Standing Up Portable Womens Urinal is The Perfect Companion for Camping Outdoor Travel

Sunany$10.114.4★9,924 rev

TRIPTIPS Pee Conch Foldable Female Urinal Device Portable Urinal Funnel for Women Travel with Tube and Case (A-Blue)

TRIPTIPS$13.934.4★2,193 rev

SaniGirl Pee Funnel for Women - Female Urinals for Women - Disposable Recyclable Womens Pee Funnel for Travel & Camping Essentials Leak-Proof Female Urination Device for Outdoors & Travel (20 Pack)

SaniGirl$15.954.5★2,351 rev

EllaPee Womens Urinal Funnel Female Urination Device for Women Camping Accessories Hiking Outdoor Activities & More with Medical Grade Silicone (Reusable) Purple

Lewis N. Clark$11.494.4★3,731 rev

SHEWEE Extreme Female Urinal UK Made Reusable Stand to Pee Funnel Travel Essential Camping Accessories Festival Female Urination Device

SHEWEE$16.584.3★7,174 rev

Newest

by launch date

40pcs Pee Funnel for Women Disposable Female Urination Device Womens Urinal Funnel Stand to Pee Female Travel Urinal para Hacer PIPI para Mujeres

FASBET$8.40135 rev

1y ago

TRIPTIPS Pee Conch Foldable Female Urinal Device Portable Urinal Funnel for Women Travel with Tube and Case (A-Blue)

TRIPTIPS$13.932,193 rev

3y ago

Female Urinal Spill Proof 32 oz (1 Pack) - Urinal for Women - Pee Funnel - Women Bed Pan - Portable Urinals for Women - Sturdy Female Urination Device for Car Travel Road Trip Essentials

Innovative Designworks$18.952,718 rev

4y ago

EllaPee Womens Urinal Funnel Female Urination Device for Women Camping Accessories Hiking Outdoor Activities & More with Medical Grade Silicone (Reusable) Purple

Lewis N. Clark$11.493,731 rev

5y ago

Sunany Female Urination Device Reusable Female Urinal Silicone Women Pee Funnel Allows Women to Pee Standing Up Portable Womens Urinal is The Perfect Companion for Camping Outdoor Travel

Sunany$10.119,924 rev

5y ago

What buyers say about shewee

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use21%

“Ease of use”

Quality-Overall10%

“Excellent product”

Advertised Vs Actual Product9%

“Just what I needed”

Leak-Proof9%

“it doesn't leak”

Ease Of Cleaning7%

“Totally clean, and the container is discrete and sanitary”

Portability5%

“Great for travel”

Efficiency5%

“Does the job safely and efficiently”

Value For Money5%

“Worth the price”

Urinary Bladder Health3%

“For effective for catching urine for culture”

Size-Overall3%

“Fits well”

What buyers complain about

Size-Overall19%

“TOO SMALL”

Leak-Proof15%

“urine leaks out”

Ease Of Use15%

“Difficult to use”

Ease Of Cleaning5%

“it was a mess”

Functionality-Overall5%

“Doesnt work”

Strength3%

“I think its a bit too flimsy”

Durability3%

“Broke after 4 uses”

Quality-Overall2%

“Not good quality”

Flexibility2%

“that it doesn't fold easily”

Design-Overall2%

“Improper Design”

Top return reasons

Size-Overall31%

Functionality-Overall11%

Leak-Proof10%

Advertised Vs Actual Product8%

Ease Of Use6%

Defective Material/Parts5%

Value For Money4%

Material Quality3%