Self Defense Weapon

Shoppers searched for this 9.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months

9.3M

Growth, 90 days vs prior 90

-7.5%

Conversion, latest week

0.3%

Market size, estimated

$2.5Ma year

Peak month

October1.9× the quietest month

Top search term

weapons5.0M searches a year

Listings sell for $83.41 on average, from $6.24 to $562.30. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $83.41 that is $21K to $42K a year per listing.

Average price

$83.41inside the $15 to $100 sweet spot

Price range

$6.24–$562.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$21K–$42K

Returns

0.7%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #339 within Tactical & Personal Defense. It carries 16,279 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

98%

Out of stock, average day

1.7%

Average rank

#339in Tactical & Personal Defense

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

16,279per listing

Listings tracked

49

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months