Self Defense Kit for Women
FailShoppers spend an estimated $38K a year here, so Self Defense Kit for Women is a Fail.
- Flapen Score
- 31 / 100Ranks 7,543 of 8,101 Sports & Outdoors niches · −16 vs the category median of 4731
- Market size
- $38K/yr130K searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 79%top-5 click share · 7 brands · 31 sellers
Flapen Score
Self Defense Kit for Women against its category
The dotted line is the Sports & Outdoors average. Past it, Self Defense Kit for Women is stronger. Inside it, weaker.
Market
The Self Defense Kit for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Self Defense Kit for Women 130K times last year and spent an estimated $38K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $38Ka year
- Peak month
- December5.1× the quietest month
- Top search term
- womens safety items36K searches a year
02 · Price
A sale here is worth $15.44.
Listings sell for $15.44 on average, from $9.48 to $26.67. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $15.44 that is $0 to $2K a year per listing.
- Average price
- $15.44inside the $15 to $100 sweet spot
- Price range
- $9.48–$26.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #10 within Tactical & Personal Defense. It carries 25,158 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #10in Tactical & Personal Defense
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 25,158per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Self Defense Kit for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
31
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
2%
- Brand 181%
- Brand 25%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Self Defense Kit for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 5.1×
Search terms
Top Self Defense Kit for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- womens safety items36K/yr
- women safety items32K/yr
- safety devices for women12K/yr
- safety items for women13K/yr
- running self defense for women7K/yr
- kids self defense7K/yr
- personal security devices6K/yr
- personal protection for women12K/yr
- personal safety for women3K/yr
- womens personal safety products1K/yr
Reviews and returns
What reviews say buyers love and hate about Self Defense Kit for Women
We read the reviews and the return reasons for every product selling here.
“These cards do not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Self Defense Kit for Women questions
Answered from the same tracked data.