Self Defense Keychain
FailThe top 5 brands take 100% of clicks, so Self Defense Keychain is a Fail.
- Flapen Score
- 36 / 100Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 4736
- Market size
- $495K/yr2.3M searches / yr
- 90-day growth
- -0.6%search demand this quarter
- Competition
- 92%top-5 click share · 5 brands · 39 sellers
Flapen Score
Self Defense Keychain against its category
The dotted line is the Sports & Outdoors average. Past it, Self Defense Keychain is stronger. Inside it, weaker.
Market
The Self Defense Keychain market on Amazon at a glance
Shoppers on Amazon United States searched for Self Defense Keychain 2.3M times last year and spent an estimated $495K. All 5 brands take every click. Demand peaks in Jan–Feb–Mar–Aug. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $495K a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- -0.6%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $495Ka year
- Peak month
- January3.3× the quietest month
- Top search term
- self defense keychain651K searches a year
02 · Price
A sale here is worth $17.63.
Listings sell for $17.63 on average, from $10.01 to $26.99. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $17.63 that is $18K to $22K a year per listing.
- Average price
- $17.63inside the $15 to $100 sweet spot
- Price range
- $10.01–$26.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $18K–$22K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Tactical & Personal Defense. It carries 29,825 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #44in Tactical & Personal Defense
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 29,825per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Self Defense Keychain products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SABRE Personal Safety Kit with Pepper Spray for Self Defense and 2-in-1 Personal Alarm with LED Light 25 Bursts 130dB Alarm Audible Up to 1 250 Feet Quick Release Key Ring Lavender 0.54 fl oz
- Price
- $16.96
- Rating
- 4.5/5
- Reviews
- 1,320
- Age
- 3y ago
SABRE Pepper Spray & 2in1 Stun Gun with Flashlight Self Defense Kit Fast Flip Top 10Second Safety Spray with Finger Grip & Keychain Rechargeable Stun Gun 1.60 C Charge 120Lumen LED Light
- Price
- $21.46
- Rating
- 4.6/5
- Reviews
- 40,143
- Age
- 8y ago
SABRE Pepper Spray with Quick Release Keychain for Self Defense Maximum Police Strength OC Spray with UV Marking Dye Twist Lock Safety Finger Grip 10Second Spray 14ft Range Made in USA
- Price
- $10.15
- Rating
- 4.7/5
- Reviews
- 116,205
- Age
- 4y ago
KLKOKVKE Gift Keychain Set for Women Including Wrist Strap Heart Accessory Petal Decor and Pom Pom Black
- Price
- $26.99
- Rating
- 4.4/5
- Reviews
- 320
- Age
- 1y ago
Jsngbse Keychain Set for Women Wristlet Keychain for Women with Bottle Opener Card Holder Whistle Wristlet Strap Bracelet Keychains Accessories Kit
- Price
- $23.57
- Rating
- 4.6/5
- Reviews
- 212
- Age
- 12mo ago
Trending
estimated 90-day click momentum
Resqme Pack of 2 The Original Emergency Keychain Car Escape Tool 2-in-1 Seatbelt Cutter and Window Breaker Made in USA Safety Yellow
- Price
- $14.29
- Rating
- 4.6/5
- Reviews
- 47,202
- Age
- 10y ago
JKSafety Hi Vis Reflective Safety Vests for Men Women High Visibility Vest with Pockets Mesh Fabric Construction Safety Apparel Neon Vest for Work (220-Black L)
- Price
- $10.01
- Rating
- 4.7/5
- Reviews
- 3,375
- Age
- 2y ago
SABRE Pepper Spray with Quick Release Keychain for Self Defense Maximum Police Strength OC Spray with UV Marking Dye Twist Lock Safety Finger Grip 10Second Spray 14ft Range Made in USA
- Price
- $10.15
- Rating
- 4.7/5
- Reviews
- 116,205
- Age
- 4y ago
Jsngbse Keychain Set for Women Wristlet Keychain for Women with Bottle Opener Card Holder Whistle Wristlet Strap Bracelet Keychains Accessories Kit
- Price
- $23.57
- Rating
- 4.6/5
- Reviews
- 212
- Age
- 12mo ago
SABRE Personal Safety Kit with Pepper Spray for Self Defense and 2-in-1 Personal Alarm with LED Light 25 Bursts 130dB Alarm Audible Up to 1 250 Feet Quick Release Key Ring Lavender 0.54 fl oz
- Price
- $16.96
- Rating
- 4.5/5
- Reviews
- 1,320
- Age
- 3y ago
Newest
by launch dateJsngbse Keychain Set for Women Wristlet Keychain for Women with Bottle Opener Card Holder Whistle Wristlet Strap Bracelet Keychains Accessories Kit
- Price
- $23.57
- Rating
- 4.6/5
- Reviews
- 212
- Age
- 12mo ago
KLKOKVKE Gift Keychain Set for Women Including Wrist Strap Heart Accessory Petal Decor and Pom Pom Black
- Price
- $26.99
- Rating
- 4.4/5
- Reviews
- 320
- Age
- 1y ago
JKSafety Hi Vis Reflective Safety Vests for Men Women High Visibility Vest with Pockets Mesh Fabric Construction Safety Apparel Neon Vest for Work (220-Black L)
- Price
- $10.01
- Rating
- 4.7/5
- Reviews
- 3,375
- Age
- 2y ago
SABRE Personal Safety Kit with Pepper Spray for Self Defense and 2-in-1 Personal Alarm with LED Light 25 Bursts 130dB Alarm Audible Up to 1 250 Feet Quick Release Key Ring Lavender 0.54 fl oz
- Price
- $16.96
- Rating
- 4.5/5
- Reviews
- 1,320
- Age
- 3y ago
SABRE Pepper Spray with Quick Release Keychain for Self Defense Maximum Police Strength OC Spray with UV Marking Dye Twist Lock Safety Finger Grip 10Second Spray 14ft Range Made in USA
- Price
- $10.15
- Rating
- 4.7/5
- Reviews
- 116,205
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
39
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- SABRE80%
- KLKOKVKE6%
- Jsngbse6%
- RESQME4%
- JKSafety3%
Demand
Self Defense Keychain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Aug · busiest ÷ quietest = 3.3×
Search terms
Top Self Defense Keychain search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- self defense keychain651K/yr
- self defense weapons for women454K/yr
- safety155K/yr
- pepper spray gun171K/yr
- self defense kit83K/yr
- protection for women self defense86K/yr
- womens self defense72K/yr
- personal safety devices for women76K/yr
- personal defense equipment62K/yr
- women self defense58K/yr
Reviews and returns
What reviews say buyers love and hate about Self Defense Keychain
We read the reviews and the return reasons for every product selling here.
“Broke almost immediately”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Self Defense Keychain questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data