Self Defense Keychain
FailThe top 5 brands take 100% of clicks, so Self Defense Keychain is a Fail.
- Flapen Score
- 36 / 100Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 4736
- Market size
- $495K/yr2.3M searches / yr
- 90-day growth
- -0.6%search demand this quarter
- Competition
- 92%top-5 click share · 5 brands · 39 sellers
Flapen Score
Self Defense Keychain against its category
The dotted line is the Sports & Outdoors average. Past it, Self Defense Keychain is stronger. Inside it, weaker.
Market
The Self Defense Keychain market on Amazon at a glance
Shoppers on Amazon United States searched for Self Defense Keychain 2.3M times last year and spent an estimated $495K. All 5 brands take every click. Demand peaks in Jan–Feb–Mar–Aug. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $495K a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- -0.6%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $495Ka year
- Peak month
- January3.3× the quietest month
- Top search term
- self defense keychain651K searches a year
02 · Price
A sale here is worth $17.63.
Listings sell for $17.63 on average, from $10.01 to $26.99. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $17.63 that is $18K to $22K a year per listing.
- Average price
- $17.63inside the $15 to $100 sweet spot
- Price range
- $10.01–$26.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $18K–$22K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Tactical & Personal Defense. It carries 29,825 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #44in Tactical & Personal Defense
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 29,825per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Self Defense Keychain products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Brand 180%
- Brand 26%
- Brand 36%
- Brand 44%
- Brand 53%
Demand
Self Defense Keychain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Aug · busiest ÷ quietest = 3.3×
Search terms
Top Self Defense Keychain search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- self defense keychain651K/yr
- self defense weapons for women454K/yr
- safety155K/yr
- pepper spray gun171K/yr
- self defense kit83K/yr
- protection for women self defense86K/yr
- womens self defense72K/yr
- personal safety devices for women76K/yr
- personal defense equipment62K/yr
- women self defense58K/yr
Reviews and returns
What reviews say buyers love and hate about Self Defense Keychain
We read the reviews and the return reasons for every product selling here.
“Broke almost immediately”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Self Defense Keychain questions
Answered from the same tracked data.