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Seattle Kraken Hat

Fail

Demand is soft, at -53.3% this quarter, so Seattle Kraken Hat is a Fail.

Flapen Score
32
32 / 100
Ranks 7,441 of 8,101 Sports & Outdoors niches · −15 vs the category median of 47
Market size
$24K/yr48K searches / yr
90-day growth
-53.3%search demand this quarter
Competition
43%top-5 click share · 8 brands · 27 sellers

Flapen Score

Seattle Kraken Hat against its category

The dotted line is the Sports & Outdoors average. Past it, Seattle Kraken Hat is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seattle Kraken Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Seattle Kraken Hat 48K times last year and spent an estimated $24K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -53.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-53.3%
Conversion, latest week
1.9%
Market size, estimated
$24Ka year
Peak month
December7.7× the quietest month
Top search term
seattle kraken hat27K searches a year

02 · Price

A sale here is worth $26.11.

Listings sell for $26.11 on average, from $10.87 to $41.95. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $26.11 that is $0 to $3K a year per listing.

Average price
$26.11inside the $15 to $100 sweet spot
Price range
$10.87–$41.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 24.8% of listings are out of stock. The average listing ranks #17,769 within Clothing Accessories. It carries 327 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
82%
Out of stock, average day
24.8%
Average rank
#17,769in Clothing Accessories
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
327per listing
Listings tracked
33

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Seattle Kraken Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

27

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

43%

Top 20: 92%

Open market

1%

  • Brand 180%
  • Brand 29%
  • Brand 34%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Seattle Kraken Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.7×

Reviews and returns

What reviews say buyers love and hate about Seattle Kraken Hat

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
5.8%of orders come back
“Well made hat”
A buyer, on “Quality-Overall”36% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Seattle Kraken Hat questions

Answered from the same tracked data.