seattle kraken hat
Skip itSoft demand (-53.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.11avg listing price — sweet spot $15–$100
Review moat
Great326.58avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.87–$41.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad5.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$24K$24K/yr · 48K searches
Growth
Bad-53.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, seattle kraken hat is a $24K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
seattle kraken hat market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $26K–$33K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #17,769
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 61%
- Out of stock
- 24.8%
- Avg brand age
- 46 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
27
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
43%
Top 20: 92%
Open market
1%
- AMERICAN NEEDLE80%
- 479%
- ZHATS4%
- Kafeimali2%
- XKCL1%
- Mitchell & Ness1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -53.3% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.7×
Top seattle kraken hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AMERICAN NEEDLE Seattle Kraken Officially Licensed NHL Back Range Adjustable Snapback Trucker Baseball Hat White/Navy (21003A-SEK-WHNV)
AMERICAN NEEDLE$28.194.7★458 rev
AMERICAN NEEDLE Seattle Kraken Officially Licensed NHL Baseball Snapback Dad Hat (42412A-SEK-NAVY)
AMERICAN NEEDLE$28.214.7★727 rev
AMERICAN NEEDLE Seattle Kraken Officially Licensed NHL Blue Line Adjustable Buckle Strap Dad Baseball Hat Navy (40742B-SEK-NAVY)
AMERICAN NEEDLE$25.584.7★2,427 rev
AMERICAN NEEDLE Seattle Kraken Officially Licensed NHL Adjustable Snapback Baseball Hat Black (42412A-SEK-BLK)
AMERICAN NEEDLE$36.014.7★727 rev
AMERICAN NEEDLE Seattle Kraken Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Navy (EM004A-SEK-INVY)
AMERICAN NEEDLE$19.324.7★114 rev
Newest
by launch date
Mitchell & Ness Seattle Kraken NHL Evergreen Cream Black Snapback Hat Cap
Mitchell & Ness$37.400 rev
AMERICAN NEEDLE Unisex Seattle Kraken Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-SEK-BLK)
AMERICAN NEEDLE$28.6112 rev
AMERICAN NEEDLE Unisex Seattle Kraken Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-SEK-BLK)
AMERICAN NEEDLE$27.4949 rev
Mitchell & Ness Seattle Kraken New 2Tone Side Patch Inaugural Season Blue Era Snapback Hat
Mitchell & Ness$36.001 rev
G-III Sports NHL Mens Curved Starfit Snapback Hat (US Alpha One Size Seattle Kraken - Navy)
G-III Sports$14.9811 rev
Trending
90-day click momentumAMERICAN NEEDLE Seattle Kraken Officially Licensed NHL Blue Line Adjustable Buckle Strap Dad Baseball Hat Navy (40742B-SEK-NAVY)
AMERICAN NEEDLE$25.584.7★
AMERICAN NEEDLE Seattle Kraken Officially Licensed NHL Adjustable Snapback Baseball Hat Black (42412A-SEK-BLK)
AMERICAN NEEDLE$36.014.7★
47 Seattle Kraken Hat Mens Womens Two Tone Clean Up Adjustable Cap Natural White/Cream Navy Visor
47$22.765.0★
AMERICAN NEEDLE Unisex Seattle Kraken Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-SEK-BLK)
AMERICAN NEEDLE$28.615.0★
AMERICAN NEEDLE Unisex Seattle Kraken Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-SEK-BLK)
AMERICAN NEEDLE$27.494.4★
What buyers say about seattle kraken hat
What buyers praise and complain about, mined from review topics.What buyers love
“Well made hat”
“Gifted”
“Fits well”
“Cute and comfy”
“Super cute and trendy hat”
“Great hat for the money”
“This one is so well made and colorful”
Top return reasons
Common questions
- Is seattle kraken hat profitable to sell on Amazon United States?
- The niche generates $24K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -53.3%. Flapen's verdict: Skip it (32/100).
- How competitive is the seattle kraken hat niche?
- 8 brands and 27 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 97% of demand.
- When does demand for seattle kraken hat peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.7× the quietest.
- What does it cost to enter the seattle kraken hat niche?
- Listings span $10.87–$41.95; the average listing price is $26.11 (sweet spot $15–$100). The average incumbent carries 327 reviews — the moat a new listing must climb.