seattle kraken
Skip itSoft demand (-67.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.44avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good579.97avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.04–$41.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$106K$106K/yr · 247K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-67.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, seattle kraken is a $106K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
seattle kraken market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $73K–$98K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #14,283
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 65%
- Out of stock
- 16.3%
- Avg brand age
- 48 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
46
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
39%
Top 20: 88%
Open market
11%
- AMERICAN NEEDLE65%
- adidas11%
- 477%
- Funko3%
- ZHATS2%
- Kafeimali2%
- Open — no brand owns it (10 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -67.2% search growth over the last 90 days.Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 13.6×
Top seattle kraken search terms
- seattle kraken156K/yr
- seattle kraken hat27K/yr
- kraken hat22K/yr
- kraken hockey16K/yr
- seattle kraken merchandise27K/yr
Top seattle kraken products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas Mens Seattle Kraken Hoodie Casual Outerwear Casual - Green - Size XL
adidas$21.903.0★2 rev
AMERICAN NEEDLE Seattle Kraken Officially Licensed NHL Back Range Adjustable Snapback Trucker Baseball Hat White/Navy (21003A-SEK-WHNV)
AMERICAN NEEDLE$28.194.7★458 rev
AMERICAN NEEDLE Seattle Kraken Officially Licensed NHL Blue Line Adjustable Buckle Strap Dad Baseball Hat Navy (40742B-SEK-NAVY)
AMERICAN NEEDLE$25.584.7★2,427 rev
AMERICAN NEEDLE Seattle Kraken Officially Licensed NHL Baseball Snapback Dad Hat (42412A-SEK-NAVY)
AMERICAN NEEDLE$28.214.7★727 rev
AMERICAN NEEDLE Seattle Kraken Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Navy (EM004A-SEK-INVY)
AMERICAN NEEDLE$19.324.7★114 rev
Newest
by launch date
Funko Pop! NHL Mascots: Kraken - Buoy - NHL Mascots and Marks - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors
Funko$14.3039 rev
AMERICAN NEEDLE Unisex Seattle Kraken Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-SEK-BLK)
AMERICAN NEEDLE$28.6112 rev
AMERICAN NEEDLE Unisex Seattle Kraken Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-SEK-BLK)
AMERICAN NEEDLE$27.4949 rev
adidas Mens Seattle Kraken Hoodie Casual Outerwear Casual - Green - Size XL
adidas$21.902 rev
Seattle Kraken NHL Officially Licensed Adjustable Hat Scholarship Icon Two Color
ZHATS$23.92165 rev
Trending
90-day click momentumadidas Mens Seattle Kraken Hoodie Casual Outerwear Casual - Green - Size XL
adidas$21.903.0★
AMERICAN NEEDLE Seattle Kraken Officially Licensed NHL Blue Line Adjustable Buckle Strap Dad Baseball Hat Navy (40742B-SEK-NAVY)
AMERICAN NEEDLE$25.584.7★
AMERICAN NEEDLE Seattle Kraken Officially Licensed NHL Adjustable Snapback Baseball Hat Black (42412A-SEK-BLK)
AMERICAN NEEDLE$36.014.7★
47 Seattle Kraken Hat Mens Womens Two Tone Clean Up Adjustable Cap Natural White/Cream Navy Visor
47$22.765.0★
AMERICAN NEEDLE Unisex Seattle Kraken Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-SEK-BLK)
AMERICAN NEEDLE$28.615.0★
What buyers say about seattle kraken
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, love this sweatshirt”
“Very cool add to the collection”
“Fits well”
“Gift”
“This one is so well made and colorful”
“Bold and eye catching Kraken wall art, great gift for fans”
“Soft and comfortable”
“Soft and comfortable”
“Great hat for the money”
“- Perfect size for displaying. about the size of a palm”
What buyers complain about
“Definitely not worth $20”
“Poor Quality”
“does not balance well”
Top return reasons
Common questions
- Is seattle kraken profitable to sell on Amazon United States?
- The niche generates $106K/yr across 37 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -67.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the seattle kraken niche?
- 16 brands and 46 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in seattle kraken?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Balance/Stability. The return rate is 3.6%.
- When does demand for seattle kraken peak?
- Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 13.6× the quietest.
- What does it cost to enter the seattle kraken niche?
- Listings span $5.04–$41.95; the average listing price is $24.44 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.