Seattle Kraken
FailDemand is soft, at -67.2% this quarter, so Seattle Kraken is a Fail.
- Flapen Score
- 39 / 100Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 4739
- Market size
- $106K/yr247K searches / yr
- 90-day growth
- -67.2%search demand this quarter
- Competition
- 39%top-5 click share · 16 brands · 46 sellers
Flapen Score
Seattle Kraken against its category
The dotted line is the Sports & Outdoors average. Past it, Seattle Kraken is stronger. Inside it, weaker.
Market
The Seattle Kraken market on Amazon at a glance
Shoppers on Amazon United States searched for Seattle Kraken 247K times last year and spent an estimated $106K. The top 5 brands take 87% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -67.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.
- Searches, last 12 months
- 247K
- Growth, 90 days vs prior 90
- -67.2%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $106Ka year
- Peak month
- December13.6× the quietest month
- Top search term
- seattle kraken156K searches a year
02 · Price
A sale here is worth $24.44.
Listings sell for $24.44 on average, from $5.04 to $41.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $24.44 that is $0 to $2K a year per listing.
- Average price
- $24.44inside the $15 to $100 sweet spot
- Price range
- $5.04–$41.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #14,283 within Clothing Accessories. It carries 580 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 95%
- Out of stock, average day
- 16.3%
- Average rank
- #14,283in Clothing Accessories
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 580per listing
- Listings tracked
- 37
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Seattle Kraken products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
16 falling
Sellers
46
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
39%
Top 20: 88%
Open market
11%
- Brand 165%
- Brand 211%
- Brand 37%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (10 brands, 11%)
Demand
Seattle Kraken search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 13.6×
Search terms
Top Seattle Kraken search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- seattle kraken156K/yr
- seattle kraken hat27K/yr
- kraken hat22K/yr
- kraken hockey16K/yr
- seattle kraken merchandise27K/yr
Reviews and returns
What reviews say buyers love and hate about Seattle Kraken
We read the reviews and the return reasons for every product selling here.
“Definitely not worth $20”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Seattle Kraken questions
Answered from the same tracked data.









