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Seahawks Blanket

Fail

Demand is soft, at -79.7% this quarter, so Seahawks Blanket is a Fail.

Flapen Score
41
41 / 100
Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47
Market size
$56K/yr81K searches / yr
90-day growth
-79.7%search demand this quarter
Competition
48%top-5 click share · 12 brands · 15 sellers

Flapen Score

Seahawks Blanket against its category

The dotted line is the Sports & Outdoors average. Past it, Seahawks Blanket is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seahawks Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Seahawks Blanket 81K times last year and spent an estimated $56K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -79.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-79.7%
Conversion, latest week
2.1%
Market size, estimated
$56Ka year
Peak month
December15.4× the quietest month
Top search term
seahawks blanket48K searches a year

02 · Price

A sale here is worth $32.68.

Listings sell for $32.68 on average, from $16.08 to $61.92. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $32.68 that is $0 to $3K a year per listing.

Average price
$32.68inside the $15 to $100 sweet spot
Price range
$16.08–$61.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 29.7% of listings are out of stock. The average listing ranks #587 within Home & Kitchen. It carries 2,167 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
69%
Out of stock, average day
29.7%
Average rank
#587in Home & Kitchen
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,167per listing
Listings tracked
26

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Seahawks Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

15

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

48%

Top 20: 95%

Open market

14%

  • Brand 132%
  • Brand 224%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (6 brands, 14%)

Demand

Seahawks Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 15.4×

Search terms

Top Seahawks Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seahawks blanket48K/yr
  • seattle seahawks blanket19K/yr
  • seahawks throw blanket6K/yr
  • seahawks blanket throw5K/yr
  • seahawk blanket4K/yr

Reviews and returns

What reviews say buyers love and hate about Seahawks Blanket

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Soft Feel”
38%of negative reviews mention “Thickness”
2.1%of orders come back
“Thin”
A buyer, on “Thickness”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Seahawks Blanket questions

Answered from the same tracked data.