Is seahawks profitable to sell on Amazon United States?

The niche generates $2.4M/yr across 7 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -90.8%. Flapen's verdict: Skip it (38/100).

How competitive is the seahawks niche?

7 brands and 22 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in seahawks?

Top complaints mined from reviews: Inflation/Deflation, Size-Overall, Value For Money. The return rate is 2.1%.

When does demand for seahawks peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 16.8× the quietest.

What does it cost to enter the seahawks niche?

Listings span $8.14–$143.96; the average listing price is $40.68 (sweet spot $15–$100). The average incumbent carries 7,475 reviews — the moat a new listing must climb.

seahawks

Skip it

Soft demand (-90.8% this quarter) — this niche doesn't clear our bar today.

Market size

Incredible$2.4M

$2.4M/yr · 3.1M searches

Avg price

Incredible$40.68

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good$8.14–$143.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad7,474.71

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad92%

top-5 click share — a locked-up shelf

Growth

Bad-90.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, seahawks is a $2.4M/yr Amazon United States market (3.1M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 38/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

seahawks market data

Units sold / yr: 30K–40K; avg 250–500/product
Revenue / yr: $1.2M–$1.6M; units × avg price
Conversion rate: 1.9%
Avg BSR: #314
Page quality: 0%
Prime: 86%
Sponsored: 71%
Out of stock: 17.0%
Avg brand age: 47 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

WILSON64%
Fanatics8%
Panini7%
Front Row Threads6%
Rico Industries6%
BNBIDEN5%
Open — no brand owns it (1 brand, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -90.8% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 16.8×

Open Trend

Top seahawks search terms

seahawks1.2M/yr -90.3%0.3% conv.
seattle seahawks674K/yr -87.5%0.2% conv.
seahawks merch99K/yr -82.3%0.3% conv.
seahawks gifts for men63K/yr -28.1%0.5% conv.
seattle seahawks gifts65K/yr -65.0%0.4% conv.
seahawks gifts96K/yr -84.1%0.4% conv.
seahawk56K/yr -86.6%0.1% conv.
seahawks keychain18K/yr -65.7%1.2% conv.
seahawks decor64K/yr -95.3%0.1% conv.
seahawks womens apparel567K/yr -99.5%0.1% conv.

All search terms

Top seahawks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WILSON NFL Super Grip Composite Football - Official Size Brown

WILSON$20.644.8★28,450 rev

Mens NFL PRO LINE Jaxon Smith-Njigba College Navy Seattle Seahawks Team Jersey

Fanatics$143.965.0★1 rev

Panini Super Bowl LX Champions Seattle Seahawks Trading Cards Set 36 Cards Limited Edition NFL Licensed

Panini$28.004.4★24 rev

Sam Darnold T-Shirt for Men - Championship Seattle Football Apparel (Black Large)

Front Row Threads$24.944.8★8 rev

Rico Industries NFL Football Seattle Seahawks Standard Wrist Lanyard Key Chain Cute Wristlet Strap Keychain Holder for Women Men Car Keys ID Badges Card Wallet Phone Camera

Rico Industries$8.144.7★1,662 rev

Newest

by launch date

Mens NFL PRO LINE Jaxon Smith-Njigba College Navy Seattle Seahawks Team Jersey

Fanatics$143.961 rev

2mo ago

Sam Darnold T-Shirt for Men - Championship Seattle Football Apparel (Black Large)

Front Row Threads$24.948 rev

5mo ago

Panini Super Bowl LX Champions Seattle Seahawks Trading Cards Set 36 Cards Limited Edition NFL Licensed

Panini$28.0024 rev

5mo ago

BNBIDEN Seahawks Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys

BNBIDEN$38.80184 rev

6mo ago

Rico Industries NFL Football Seattle Seahawks Standard Wrist Lanyard Key Chain Cute Wristlet Strap Keychain Holder for Women Men Car Keys ID Badges Card Wallet Phone Camera

Rico Industries$8.141,662 rev

3y ago

What buyers say about seahawks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Great football great quality”

Value For Money18%

“Worth the money”

Grip15%

“Easy to grip”

Collectibles9%

“Great assortment of cards and great quality”

Inflation/Deflation5%

“Was happy that it arrived perfectly inflated”

Brightness/Shine/Glow5%

“Looks great, lighting and brightness levels is fantastic”

Size-Overall5%

“fits well in the hand”

Advertised Vs Actual Product4%

“As expected”

Assembly/Installation3%

“Easy installation”

Fun/Entertainment Experience3%

“Great toy for a boy”

What buyers complain about

Inflation/Deflation25%

“after a couple of months I had to buy a new one as it didnt keep inflated”

Size-Overall25%

“the new ones Seem at least a Size bigger”

Value For Money25%

“Over priced common set”

Thickness25%

“Thin”

Top return reasons

Size-Overall61%

Value For Money8%

Grip5%

Inflation/Deflation5%

Leak-Proof3%

Material Quality2%

Advertised Vs Actual Product2%

Functionality-Overall2%

Defective Material/Parts2%

Quality-Overall1%

Common questions

Is seahawks profitable to sell on Amazon United States?: The niche generates $2.4M/yr across 7 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -90.8%. Flapen's verdict: Skip it (38/100).
How competitive is the seahawks niche?: 7 brands and 22 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in seahawks?: Top complaints mined from reviews: Inflation/Deflation, Size-Overall, Value For Money. The return rate is 2.1%.
When does demand for seahawks peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 16.8× the quietest.
What does it cost to enter the seahawks niche?: Listings span $8.14–$143.96; the average listing price is $40.68 (sweet spot $15–$100). The average incumbent carries 7,475 reviews — the moat a new listing must climb.