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Sea Urchin Bait

Pass

Sea Urchin Bait scores 71 out of 100, a Pass. Shoppers spend an estimated $138K a year here, search demand grew >1,000% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
71
71 / 100
Top 1% of 8,101 Sports & Outdoors niches · +24 vs the category median of 47
Market size
$138K/yr327K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
39%top-5 click share · 19 brands · 24 sellers

Flapen Score

Sea Urchin Bait against its category

The dotted line is the Sports & Outdoors average. Past it, Sea Urchin Bait is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sea Urchin Bait market on Amazon at a glance

Shoppers on Amazon United States searched for Sea Urchin Bait 327K times last year and spent an estimated $138K. The top 5 brands take 66% of clicks. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
327K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
3.1%
Market size, estimated
$138Ka year
Top search term
urchin baits for bass fishing122K searches a year

02 · Price

A sale here is worth $13.71.

Listings sell for $13.71 on average, from $6.94 to $24.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $13.71 that is $1K to $3K a year per listing.

Average price
$13.71under the $15 to $100 sweet spot
Price range
$6.94–$24.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #199 within Lures, Baits & Attractants. It carries 59 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
82%
Out of stock, average day
13.3%
Average rank
#199in Lures, Baits & Attractants
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
59per listing
Listings tracked
51

04 · Newcomers

21 of last year's 48 launches cleared the first-year sales bar.

48 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
48
Successful launches
21Amazon's first-year sales bar
Average brand age
35 months

Products

Top Sea Urchin Bait products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

19

Sellers

24

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

39%

Top 20: 73%

Open market

26%

  • Brand 116%
  • Brand 216%
  • Brand 313%
  • Brand 411%
  • Brand 510%
  • Brand 69%

Demand

Sea Urchin Bait search demand

Weekly searches over the year. Pick a range.

45K35KSpike '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Sea Urchin Bait search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • urchin baits for bass fishing122K/yr
  • sea urchin bait72K/yr
  • urchin bait61K/yr
  • sea urchin bass bait33K/yr
  • urchin baits18K/yr
  • sea urchin lure14K/yr
  • urchin fishing lure7K/yr

Reviews and returns

What reviews say buyers love and hate about Sea Urchin Bait

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
48%of negative reviews mention “Size-Overall”
0.1%of orders come back
“it's a small bucket”
A buyer, on “Size-Overall”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sea Urchin Bait questions

Answered from the same tracked data.