scuba regulator
Skip itPrices mostly outside the sweet spot ($14.87–$1111.66) — this niche doesn't clear our bar today.
Review moat
Incredible38.05avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Great+60.1%90-day search growth — must beat 0% to launch
Market size
Okay$247K$247K/yr · 84K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$360.76avg listing price — sweet spot $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$14.87–$1111.66cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, scuba regulator is a $247K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 43/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
scuba regulator market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $180K–$271K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 53%
- Sponsored
- 53%
- Out of stock
- 8.2%
- Avg brand age
- 67 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
40
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
8%
- Mares51%
- CRESSI19%
- SLINRKE12%
- TUDIVING4%
- SCUBAPRO4%
- Aymzbd2%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +60.1% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.5×
Top scuba regulator search terms
- scuba regulator42K/yr
- scuba regulator set13K/yr
- dive regulator8K/yr
- diving regulator7K/yr
- scuba diving regulators5K/yr
- diving regulators5K/yr
- scuba regulators5K/yr
Top scuba regulator products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mares Dual ADJ 62X Scuba Diving Regulator 1st & 2nd Stage Underwater Breathing System Black - INT Regulator Connection
Mares$305.724.3★8 rev
Mares SXS 62X Scuba Diving Regulator Set - First (INT) and Second Stage
Mares$486.114.8★9 rev
SLINRKE Scuba Regulator Bag - Tactical Style Diving Regulator Protective Bags Protecting and Storage Diving Gear with Adjustable Shoulder Strap Black
SLINRKE$26.744.6★133 rev
CRESSI AC2/XS2 Regulator & XS2 Octo Package
CRESSI$284.944.5★10 rev
TUDIVING-Diving Regulator Set | Diving Stage Regulator- with 2nd Stage & Tripartite Table(Pressure Gauge Compass Depth Gauge) | Scuba Diving Regulator Kit for Underwater Activities
TUDIVING$266.785.0★1 rev
Newest
by launch date
Aluminum Alloy Dive Regulator Set 1st Stage & 2nd Stages with Pressure Gauges & 2 Hoses Diving Underwater Breathing and Freediving by Experienced Divers
RiToEasysports$252.971 rev
TUDIVING-Diving Regulator Set | Diving Stage Regulator- with 2nd Stage & Tripartite Table(Pressure Gauge Compass Depth Gauge) | Scuba Diving Regulator Kit for Underwater Activities
TUDIVING$266.781 rev
SLINRKE Scuba Regulator Bag - Tactical Style Diving Regulator Protective Bags Protecting and Storage Diving Gear with Adjustable Shoulder Strap Black
SLINRKE$26.74133 rev
Mares Dual ADJ 62X Scuba Diving Regulator 1st & 2nd Stage Underwater Breathing System Black - INT Regulator Connection
Mares$305.728 rev
Aymzbd Advanced Scuba Diving Secondary Stage Regulator for Underwater Exploration Rust-Proof Diving Breathing Regulator High-Performance Diving Accessories for Scuba Diving and Snorkeling Black
Aymzbd$14.877 rev
Trending
90-day click momentum
Aqualung Leg3nd Dive Regulator | High-Performance ACD Scuba Regulator with Ergonomic Venturi Switch Comfobite Mouthpiece & Aqua Flex Hose | Effortless Breathing at Depth w/Yoke Connector
Aqualung$759.085.0★
TUDIVING-Diving Regulator Set | Diving Stage Regulator- with 2nd Stage & Tripartite Table(Pressure Gauge Compass Depth Gauge) | Scuba Diving Regulator Kit for Underwater Activities
TUDIVING$266.785.0★
Tbest Regulator Diving Mouth Piece Dive Snorkel 2nd Stage Regulator Diving Explorer with Mouthpiece Diving Equipment Accessory for Diving Snorkeling Underwater Erogatore Subacqueo
Tbest$33.904.6★
SLINRKE Scuba Regulator Bag - Tactical Style Diving Regulator Protective Bags Protecting and Storage Diving Gear with Adjustable Shoulder Strap Black
SLINRKE$26.744.6★
Mares Dual ADJ 62X Scuba Diving Regulator 1st & 2nd Stage Underwater Breathing System Black - INT Regulator Connection
Mares$305.724.3★
What buyers say about scuba regulator
What buyers praise and complain about, mined from review topics.What buyers love
“Nice, high quality product”
“Good pair for the price”
“Great octo, perfect fit for my set up,”
“It breathes easy, silicone mouth piece is comfortable, adjustment knob works well, and the hose is nice and supple, no smells”
“Its heavy duty”
“Works well”
“The bag works great for travel”
“Perfect for my diving style”
“a slight adjustment took care of the issue”
What buyers complain about
“This bag was clearly not designed by a scuba diver”
Top return reasons
Common questions
- Is scuba regulator profitable to sell on Amazon United States?
- The niche generates $247K/yr across 19 tracked products. 90-day search growth is +60.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the scuba regulator niche?
- 10 brands and 40 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in scuba regulator?
- Top complaints mined from reviews: Design-Overall. The return rate is 1.7%.
- When does demand for scuba regulator peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.5× the quietest.
- What does it cost to enter the scuba regulator niche?
- Listings span $14.87–$1111.66; the average listing price is $360.76 (sweet spot $15–$100). The average incumbent carries 38 reviews — the moat a new listing must climb.