Scrum Cap

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -54.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months

94K

Growth, 90 days vs prior 90

-54.0%

Conversion, latest week

2.0%

Market size, estimated

$61Ka year

Peak month

March3.4× the quietest month

Top search term

soft shell helmet21K searches a year

Listings sell for $32.11 on average, from $14.09 to $145.29. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $32.11 that is $3K to $8K a year per listing.

Average price

$32.11inside the $15 to $100 sweet spot

Price range

$14.09–$145.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

6.7%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #27 within Other Team Sports. It carries 567 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

96%

Out of stock, average day

0.8%

Average rank

#27in Other Team Sports

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

567per listing

Listings tracked

25

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months