scrum cap
Skip itSoft demand (-54.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.11avg listing price — sweet spot $15–$100
Review moat
Good567.2avg incumbent reviews — the moat a new listing must climb
Price range
Good$14.09–$145.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad6.7%return rate — above 5% kills the launch gate
Market size
Bad$61K$61K/yr · 94K searches
Growth
Bad-54.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, scrum cap is a $61K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 36/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
scrum cap market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $80K–$96K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 84%
- Out of stock
- 0.8%
- Avg brand age
- 50 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
26
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
56%
Top 20: 92%
Open market
22%
- COOLOMG36%
- KRUI12%
- surlim11%
- Canterbury8%
- Gilbert6%
- ZENFUN4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -54.0% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.4×
Top scrum cap search terms
- soft shell helmet21K/yr
- scrum cap20K/yr
- rugby helmet12K/yr
- soft helmet11K/yr
- 7v7 football helmet10K/yr
- rugby scrum cap6K/yr
- rugby headgear5K/yr
- soft football helmet5K/yr
- rugby helmet adult4K/yr
Top scrum cap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COOLOMG Soft Shell Flag Football Helmet 7v7 Rugby Helmet Padded Headgear Soccer Goalie Goalkeeper Head Protector for Youth Adults
COOLOMG$26.514.6★2,210 rev
KRUI Soft Shell Helmet 7v7 Flag Football Helmet Scrump Cap Soft Padded Rugby Helmet Headguard Adjustable Breathable EVA Foam Impact Resistant for Youth Adults
KRUI$19.674.4★84 rev
Canterbury Unisex Raze Rugby Headguard | Scrum Cap Full Coverage | Soft-Edged Chin Strap | Designed Holes Aid Ventilation | Foam Padding Headguard Black/True Red L
Canterbury$54.094.6★270 rev
Gilbert XP 250 Rugby Headguard
Gilbert$51.974.8★34 rev
Surlim Rugby Soft Helmet Soccer Headgear Scrum Cap 7v7 Flag Football Headguard for Adult Large (Black)
surlim$23.904.5★398 rev
Newest
by launch date
Guardian Loop - Soft-Shell Non-Tackle Headband for Multiple Sports - Comfortable Breathable & Moisture Wicking - Use for 7v7 Flag Football Field Hockey & Cheerleading - Black Small
Guardian$57.3915 rev
VENTHROMAX Flag Football Helmet Soft Shell Headegar for 7v7 Football Youth & Adult Scrum Cap for Rugby
VENTHROMAX$19.3432 rev
Soft Football Helmet for Youth Adults 7v7 Rugby Helmet Adjustable Padded Sports Headgear for Football Soccer
Qixomo$14.0910 rev
Gilbert XP 250 Rugby Headguard
Gilbert$51.9734 rev
Gilbert XP 250 Rugby Headguard
Gilbert$52.0434 rev
Trending
90-day click momentumGuardian Loop - Soft-Shell Non-Tackle Headband for Multiple Sports - Comfortable Breathable & Moisture Wicking - Use for 7v7 Flag Football Field Hockey & Cheerleading - Black Small
Guardian$57.394.5★
Gelozid Adjustable Wrestling Headgear for BJJ Wrestling Sparring MMA Grappling and Training Cauliflower Protection Helme(Large 20.7-24.6in)
Gelozid$15.073.7★
Soft Football Helmet for Youth Adults 7v7 Rugby Helmet Adjustable Padded Sports Headgear for Football Soccer
Qixomo$14.094.2★
Gilbert XP 250 Rugby Headguard
Gilbert$52.044.8★
VENTHROMAX Flag Football Helmet Soft Shell Headegar for 7v7 Football Youth & Adult Scrum Cap for Rugby
VENTHROMAX$19.344.6★
What buyers say about scrum cap
What buyers praise and complain about, mined from review topics.What buyers love
“Fits great”
“Very well made”
“Does What It's Suppose To Do”
“Comfortable”
“Good fit/ adjustable”
“Good value for the money”
“This helmet is lightweight”
“looks sturdy and well made”
“It's a soft material”
“The padding is thick”
What buyers complain about
“after the 3rd tournament it started to brake”
“Horrible fit”
“Strap under chin is too long”
“I'm hoping she is not allergic to the material because it made her a little red”
“doesn't absorb & or resist heavy impact so well. they will feel it”
Top return reasons
Common questions
- Is scrum cap profitable to sell on Amazon United States?
- The niche generates $61K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -54.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the scrum cap niche?
- 17 brands and 26 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in scrum cap?
- Top complaints mined from reviews: Durability, Size-Overall, Strap/String Quality. The return rate is 6.7% — above our launch gate.
- When does demand for scrum cap peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 3.4× the quietest.
- What does it cost to enter the scrum cap niche?
- Listings span $14.09–$145.29; the average listing price is $32.11 (sweet spot $15–$100). The average incumbent carries 567 reviews — the moat a new listing must climb.