Scoreboard

Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

517K

Growth, 90 days vs prior 90

-3.8%

Conversion, latest week

3.8%

Market size, estimated

$1.6Ma year

Peak month

December1.5× the quietest month

Top search term

scoreboard184K searches a year

Listings sell for $81.24 on average, from $6.46 to $478.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $81.24 that is $20K to $41K a year per listing.

Average price

$81.24inside the $15 to $100 sweet spot

Price range

$6.46–$478.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$20K–$41K

Returns

3.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #44 within Coach & Referee Gear. It carries 293 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#44in Coach & Referee Gear

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

293per listing

Listings tracked

26

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

46 months