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Schwinn Toddler Bike

Fail

The top 5 brands take 100% of clicks, so Schwinn Toddler Bike is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$43K/yr46K searches / yr
90-day growth
+36.0%search demand this quarter
Competition
54%top-5 click share · 6 brands · 25 sellers

Flapen Score

Schwinn Toddler Bike against its category

The dotted line is the Sports & Outdoors average. Past it, Schwinn Toddler Bike is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schwinn Toddler Bike market on Amazon at a glance

Shoppers on Amazon United States searched for Schwinn Toddler Bike 46K times last year and spent an estimated $43K. The top 5 brands take 100% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+36.0%
Conversion, latest week
0.6%
Market size, estimated
$43Ka year
Top search term
schwinn 16 inch bike5K searches a year

02 · Price

A sale here is worth $154.88.

Listings sell for $154.88 on average, from $7.63 to $383.64. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $154.88 that is $0 to $15K a year per listing.

Average price
$154.88above the $15 to $100 sweet spot
Price range
$7.63–$383.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #101 within Kids' Bikes & Accessories. It carries 5,187 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
21.4%
Average rank
#101in Kids' Bikes & Accessories
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
5,187per listing
Listings tracked
28

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Schwinn Toddler Bike products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

0%

  • Brand 178%
  • Brand 210%
  • Brand 310%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Schwinn Toddler Bike search demand

Weekly searches over the year. Pick a range.

1K750Spike '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Schwinn Toddler Bike search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schwinn 16 inch bike5K/yr
  • schwinn girls bike 20 inch5K/yr
  • schwinn 20 inch bike5K/yr
  • schwinn girls bike6K/yr
  • schwinn toddler bike5K/yr
  • schwinn bike 20 inch4K/yr
  • schwinn 20 inch boys bike4K/yr
  • schwinn 18 inch girls bike3K/yr
  • schwinn 20 inch girls bike5K/yr
  • schwinn 14 inch bike2K/yr

Reviews and returns

What reviews say buyers love and hate about Schwinn Toddler Bike

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
16%of negative reviews mention “Quality-Overall”
2.6%of orders come back
“Quality control is whack AF”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Schwinn Toddler Bike questions

Answered from the same tracked data.