Sand Mat
MaybeProducts sell for $26.13 on average, inside the sweet spot. But shoppers spend an estimated $56K a year here, so Sand Mat is a Maybe.
- Flapen Score
- 63 / 100Top 6% of 8,101 Sports & Outdoors niches · +16 vs the category median of 4763
- Market size
- $56K/yr156K searches / yr
- 90-day growth
- +105.3%search demand this quarter
- Competition
- 38%top-5 click share · 24 brands · 71 sellers
Flapen Score
Sand Mat against its category
The dotted line is the Sports & Outdoors average. Past it, Sand Mat is stronger. Inside it, weaker.
Market
The Sand Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Sand Mat 156K times last year and spent an estimated $56K. The top 5 brands take 53% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +105.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.
- Searches, last 12 months
- 156K
- Growth, 90 days vs prior 90
- +105.3%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $56Ka year
- Peak month
- July3.1× the quietest month
- Top search term
- straw mat37K searches a year
02 · Price
A sale here is worth $26.13.
Listings sell for $26.13 on average, from $8.90 to $64.68. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $26.13 that is $0 to $3K a year per listing.
- Average price
- $26.13inside the $15 to $100 sweet spot
- Price range
- $8.90–$64.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #238 within Yoga. It carries 1,674 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 77%
- Out of stock, average day
- 7.5%
- Average rank
- #238in Yoga
- Average rating
- 4.17 starsAmazon United States average 4.42 stars
- Average reviews
- 1,674per listing
- Listings tracked
- 35
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Sand Mat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wekapo Beach Blanket Sandproof Beach Mat Big & Compact Sand Free Mat Quick Drying Lightweight & Durable with 6 Stakes & 4 Corner Pockets Standard (1~3 person)
- Price
- $23.17
- Rating
- 4.7/5
- Reviews
- 14,749
- Age
- 5y ago

LFH Home Handmade Straw Yoga Mat For Exercise Workout Fitness - Perfect Heavy Quality Eco Friendly Natural Straw Reversible Yoga Mats for Men & Women - 72x24 Inch (White)
- Price
- $48.00
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 2y ago

Homiegear Beach Classic Straw Beach Mat - Quick-Drying Rollable Outdoor Mats for Summer Camping Yoga Picnic Sunbathing - Portable Water-Repellant - Protection Against Sand Dirt - 24 x 72 Inch
- Price
- $12.31
- Rating
- 3.3/5
- Reviews
- 19
- Age
- 11y ago

Wekapo Beach Blanket Sandproof Extra Large Oversized 10X 9 for 2-8 Adults Big & Compact Sand Free Mat Quick Drying Lightweight & Durable with 6 Stakes & 4 Corner Pockets
- Price
- $32.22
- Rating
- 4.7/5
- Reviews
- 14,749
- Age
- 9y ago

Camco Handy Mat with Strap - Perfect for Picnics Beaches RV and Outings - Green/Turquoise - 60 x 78 (42806)
- Price
- $22.49
- Rating
- 4.7/5
- Reviews
- 8,397
- Age
- 10y ago
Trending
estimated 90-day click momentum
UCandy 31.5 x70 Straw Beach Mat Waterproof & Heat Insulation Straw Mat Foldable Lightweight Picnic Mat with Trim for Camping Sunbathing Floor Yoga Outdoor Activities
- Price
- $25.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Homiegear Beach Classic Straw Beach Mat - Quick-Drying Rollable Outdoor Mats for Summer Camping Yoga Picnic Sunbathing - Portable Water-Repellant - Protection Against Sand Dirt - 24 x 72 Inch
- Price
- $12.31
- Rating
- 3.3/5
- Reviews
- 19
- Age
- 11y ago

Sibosen 4 Packs Straw Beach Mat 20 * 70 inch Waterproof Non Slip Straw Mat Foldable Lightweight Picnic Mat for Camping Sunbathing Picnic Floor Yoga
- Price
- $30.32
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 1y ago

CGEAR The Original Sand-Free Outdoor Camping Mat Patented Technology Water-Resistant and Anti-Fade Material Military-Grade Construction Multi Use Outdoor Blanket
- Price
- $64.45
- Rating
- 4.7/5
- Reviews
- 1,800
- Age
- 16y ago

LFH Home Handmade Straw Yoga Mat For Exercise Workout Fitness - Perfect Heavy Quality Eco Friendly Natural Straw Reversible Yoga Mats for Men & Women - 72x24 Inch (White)
- Price
- $48.00
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 2y ago
Newest
by launch date
UCandy 31.5 x70 Straw Beach Mat Waterproof & Heat Insulation Straw Mat Foldable Lightweight Picnic Mat with Trim for Camping Sunbathing Floor Yoga Outdoor Activities
- Price
- $25.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Conderyang 6 Packs Straw Beach Mat Non Slip Straw Foldable Lightweight Multi-Purpose Mat for Sunbathing Floor Yoga Picnics Camping Party Festivals Outdoor Activities
- Price
- $43.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

Genovega Waterproof Sandproof Beach Blanket Picnic Outdoor Mat Rug Extra Large Foldable Sand Free Big Giant XL Towel Car Essential Roadtrip Gadget Rv Accessories Gear Must Have Hiking Item Necessities
- Price
- $25.26
- Rating
- 4.5/5
- Reviews
- 493
- Age
- 1y ago

Sibosen 4 Packs Straw Beach Mat 20 * 70 inch Waterproof Non Slip Straw Mat Foldable Lightweight Picnic Mat for Camping Sunbathing Picnic Floor Yoga
- Price
- $30.32
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 1y ago

LFH Home Handmade Straw Yoga Mat For Exercise Workout Fitness - Perfect Heavy Quality Eco Friendly Natural Straw Reversible Yoga Mats for Men & Women - 72x24 Inch (White)
- Price
- $48.00
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
24 falling
Sellers
71
Est. top-5 brand share
53%
Top 20: 96%
Est. top-5 click share
38%
Top 20: 81%
Open market
42%
- WEKAPO29%
- LFH Home Private Limited8%
- Qunclay6%
- Homiegear6%
- Mats5%
- Camco5%
Demand
Sand Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.1×
Search terms
Top Sand Mat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- straw mat37K/yr
- straw beach mat25K/yr
- wekapo beach blanket18K/yr
- sand mat20K/yr
- bamboo beach mat13K/yr
- foldable beach mat8K/yr
- esteras de santeria yoruba14K/yr
- straw mats6K/yr
- roll up beach mat5K/yr
- estera6K/yr
Reviews and returns
What reviews say buyers love and hate about Sand Mat
We read the reviews and the return reasons for every product selling here.
“I wish it was thicker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sand Mat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









