saints hat
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$29.87avg listing price — sweet spot $15–$100
Price range
Great$13.94–$45.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good899.46avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.0%return rate — above 5% kills the launch gate
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$52K$52K/yr · 95K searches
According to Flapen's Amazon United States niche tracking, saints hat is a $52K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug–Sep–Oct–Dec. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
saints hat market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $45K–$60K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #11,979
- Page quality
- 0%
- Prime
- 51%
- Sponsored
- 31%
- Out of stock
- 27.8%
- Avg brand age
- 42 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
13
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
52%
Top 20: 85%
Open market
10%
- New Era68%
- Terojnkl7%
- 477%
- BROTHER TRUCKERS4%
- FOCO3%
- New Orleans Louisiana Souvenirs2%
- Open — no brand owns it (8 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.3% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 5.7×
Top saints hat search terms
- new orleans saints hat38K/yr
- saints hat41K/yr
- new orleans hat7K/yr
- saints hats for men9K/yr
Top saints hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (New Orleans Saints)
New Era$36.744.8★948 rev
New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size New Orleans Saints)
New Era$35.594.8★368 rev
New Era Mens Black New Orleans Saints Core Team 9FIFTY Trucker Snapback Hat
New Era$39.654.9★11 rev
Terojnkl Embroidered City Football Hat Men Women Unisex Fans Baseball Cap
Terojnkl$19.034.6★572 rev
New Era Mens Black/Gold New Orleans Saints 2026 NFL Draft On Stage Pre-Curved 9FIFTY Snapback Hat
New Era$45.905.0★4 rev
Newest
by launch date
New Era Mens Gray New Orleans Saints Perforated 39THIRTY Flex Hat
New Era$34.806 rev
New Era Mens Black New Orleans Saints Core Team 9FIFTY Trucker Snapback Hat
New Era$39.6511 rev
New Era Mens Gray New Orleans Saints Perforated 39THIRTY Flex Hat
New Era$34.686 rev
New Era Mens Black/Gold New Orleans Saints 2026 NFL Draft On Stage Pre-Curved 9FIFTY Snapback Hat
New Era$45.904 rev
New Orleans Est. 1718 The Big Easy Louisiana Souvenir Adjustable Printed Baseball Hat Black
New Orleans Louisiana Souvenirs$19.980 rev
Trending
90-day click momentumNew Era Mens Gray New Orleans Saints Perforated 39THIRTY Flex Hat
New Era$34.684.6★
New Era Mens Gray New Orleans Saints Perforated 39THIRTY Flex Hat
New Era$34.804.6★
New Era Mens Black New Orleans Saints Core Team 9FIFTY Trucker Snapback Hat
New Era$39.654.9★
47 Mens Cream New Orleans Saints Pomona Rope Hitch Adjustable Hat
47$41.960.0★
New Era Mens Black/Gold New Orleans Saints 2026 NFL Draft On Stage Pre-Curved 9FIFTY Snapback Hat
New Era$45.905.0★
What buyers say about saints hat
What buyers praise and complain about, mined from review topics.What buyers love
“This Saint Michael themed baseball cap is definitely worth the price because of its excellent quality”
“Great fit”
“Feels great when wearing it”
“excellent stitching”
“The fabric is 100% cotton, with a great feel and excellent stitching”
“It looks to be very durable”
What buyers complain about
“Expensive”
“I dont understand hat sizes”
“First, despite what the product page says, the cap is not machine washable”
Top return reasons
Common questions
- Is saints hat profitable to sell on Amazon United States?
- The niche generates $52K/yr across 35 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the saints hat niche?
- 14 brands and 13 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in saints hat?
- Top complaints mined from reviews: Value For Money, Size-Overall, Machine Wash Suitability. The return rate is 3.0%.
- When does demand for saints hat peak?
- Demand peaks in Aug–Sep–Oct–Dec; the busiest month runs 5.7× the quietest.
- What does it cost to enter the saints hat niche?
- Listings span $13.94–$45.90; the average listing price is $29.87 (sweet spot $15–$100). The average incumbent carries 899 reviews — the moat a new listing must climb.