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saints blanket

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 3Growth 22Conversion 16Competition 12Returns 83Price range 95Avg price 95Brand share 0Review moat 23Quality gap 23

Avg price

Incredible$35.66

avg listing price — sweet spot $15–$100

Price range

Incredible$18.45–$59.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,783.56

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Competition

Bad86%

top-5 click share — a locked-up shelf

Market size

Bad$11K

$11K/yr · 24K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, saints blanket is a $11K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 28/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

saints blanket market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$18K–$27K
units × avg price
Conversion rate
1.3%
Avg BSR
#207
Page quality
0%
Prime
89%
Sponsored
22%
Out of stock
4.8%
Avg brand age
61 months
Avg seller age
204 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Northwest81%
  • NORTHWEST ENTERPRISES7%
  • Pegasus Home Fashions7%
  • FOCO6%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -6.4% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 13.6×

Top saints blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$2K30%$3K40%$4K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about saints blanket

What buyers praise and complain about, mined from review topics.

What buyers complain about

Size-Overall100%

“Too small”

Top return reasons

Color25%
Thin25%
Size-Overall25%
Material Quality13%
Advertised Vs Actual Product13%

Common questions

Is saints blanket profitable to sell on Amazon United States?
The niche generates $11K/yr across 9 tracked products. 90-day search growth is -6.4%. Flapen's verdict: Skip it (28/100).
How competitive is the saints blanket niche?
4 brands and 7 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in saints blanket?
Top complaints mined from reviews: Size-Overall. The return rate is 1.6%.
When does demand for saints blanket peak?
Demand peaks in Nov–Dec; the busiest month runs 13.6× the quietest.
What does it cost to enter the saints blanket niche?
Listings span $18.45–$59.71; the average listing price is $35.66 (sweet spot $15–$100). The average incumbent carries 6,784 reviews — the moat a new listing must climb.