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Saints Blanket

Fail

The top 5 brands take 100% of clicks, so Saints Blanket is a Fail.

Flapen Score
28
28 / 100
Ranks 7,785 of 8,101 Sports & Outdoors niches · −19 vs the category median of 47
Market size
$11K/yr24K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
86%top-5 click share · 4 brands · 7 sellers

Flapen Score

Saints Blanket against its category

The dotted line is the Sports & Outdoors average. Past it, Saints Blanket is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saints Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Saints Blanket 24K times last year and spent an estimated $11K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
1.3%
Market size, estimated
$11Ka year
Peak month
December13.6× the quietest month
Top search term
saints blanket14K searches a year

02 · Price

A sale here is worth $35.66.

Listings sell for $35.66 on average, from $18.45 to $59.71. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $35.66 that is $0 to $4K a year per listing.

Average price
$35.66inside the $15 to $100 sweet spot
Price range
$18.45–$59.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

22% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #207 within Home & Kitchen. It carries 6,784 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
89%
Out of stock, average day
4.8%
Average rank
#207in Home & Kitchen
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
6,784per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Saints Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 27%
  • Brand 37%
  • Brand 46%

Demand

Saints Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 13.6×

Reviews and returns

What reviews say buyers love and hate about Saints Blanket

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Too small”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Saints Blanket questions

Answered from the same tracked data.