Is saints beanie profitable to sell on Amazon United States?

The niche generates $11K/yr across 9 tracked products. 90-day search growth is -72.8%. Flapen's verdict: Skip it (32/100).

How competitive is the saints beanie niche?

7 brands and 5 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in saints beanie?

Top complaints mined from reviews: Size-Overall. The return rate is 2.4%.

When does demand for saints beanie peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 42.1× the quietest.

What does it cost to enter the saints beanie niche?

Listings span $19.82–$36.40; the average listing price is $25.32 (sweet spot $15–$100). The average incumbent carries 1,255 reviews — the moat a new listing must climb.

saints beanie

Skip it

Soft demand (-72.8% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$25.32

avg listing price — sweet spot $15–$100

Price range

Incredible$19.82–$36.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Review moat

Good1,255

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad$11K

$11K/yr · 13K searches

Growth

Bad-72.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, saints beanie is a $11K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

saints beanie market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $13K–$19K; units × avg price
Conversion rate: 3.2%
Avg BSR: #20,688
Page quality: 0%
Prime: 89%
Sponsored: 22%
Out of stock: 28.1%
Avg brand age: 46 months
Avg seller age: 158 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

New Era31%
Reebok24%
Outerstuff11%
479%
Xtreme Apparrel9%
OTS8%
Open — no brand owns it (1 brand, 8%)

Demand & seasonality

Weekly Amazon search volume, last 74 weeks — -72.8% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 42.1×

Open Trend

Top saints beanie search terms

saints beanie8K/yr -73.1%0.8% conv.
new orleans saints beanie4K/yr -70.7%0.5% conv.
saints beanies for men805/yr -100.0%0.0% conv.

All search terms

Top saints beanie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (New Orleans Saints)

New Era$29.864.7★1,181 rev

Reebok New Orleans Saints Black Cuff Unisex Adults Beanie Hat - NFL Cuffed Winter Knit Toque Cap

Reebok$23.814.7★639 rev

Outerstuff NFL Kids Youth 8-20 One Size Team Color Primary Logo Official Sports Tech Knit Cold Weather Football Pom Beanie Hat - New Orleans Saints

Outerstuff$26.494.8★219 rev

47 NFL Brand Cuff Knit Beanie Black One Size

47$25.414.7★1,468 rev

Xtreme Apparrel New Orleans Beanie Adult Winter Cap for Football Fans (Black Beanie One Size)

Xtreme Apparrel$22.953.9★20 rev

Newest

by launch date

Xtreme Apparrel New Orleans Beanie Adult Winter Cap for Football Fans (Black Beanie One Size)

Xtreme Apparrel$22.9520 rev

1y ago

FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)

FOCO$20.48246 rev

1y ago

New Era Unisex-Adult NFL Official Sport Knit Classic Striped Knit Beanie Cold Weather Hat (New Orleans Saints)

New Era$36.40759 rev

3y ago

New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (New Orleans Saints)

New Era$29.861,181 rev

3y ago

Outerstuff NFL Kids Youth 8-20 One Size Team Color Primary Logo Official Sports Tech Knit Cold Weather Football Pom Beanie Hat - New Orleans Saints

Outerstuff$26.49219 rev

4y ago

What buyers say about saints beanie

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall50%

“Overall high quality who dat apparel”

What buyers complain about

Size-Overall50%

“I dont understand hat sizes”

Top return reasons

Size-Overall80%

Durability20%

Common questions

Is saints beanie profitable to sell on Amazon United States?: The niche generates $11K/yr across 9 tracked products. 90-day search growth is -72.8%. Flapen's verdict: Skip it (32/100).
How competitive is the saints beanie niche?: 7 brands and 5 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in saints beanie?: Top complaints mined from reviews: Size-Overall. The return rate is 2.4%.
When does demand for saints beanie peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 42.1× the quietest.
What does it cost to enter the saints beanie niche?: Listings span $19.82–$36.40; the average listing price is $25.32 (sweet spot $15–$100). The average incumbent carries 1,255 reviews — the moat a new listing must climb.