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Safety Squat Bar

Fail

The top 5 brands take 100% of clicks, so Safety Squat Bar is a Fail.

Flapen Score
29
29 / 100
Ranks 7,724 of 8,101 Sports & Outdoors niches · −18 vs the category median of 47
Market size
$198K/yr100K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
94%top-5 click share · 5 brands · 10 sellers

Flapen Score

Safety Squat Bar against its category

The dotted line is the Sports & Outdoors average. Past it, Safety Squat Bar is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Safety Squat Bar market on Amazon at a glance

Shoppers on Amazon United States searched for Safety Squat Bar 100K times last year and spent an estimated $198K. All 5 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
1.0%
Market size, estimated
$198Ka year
Peak month
January1.4× the quietest month
Top search term
safety squat bar57K searches a year

02 · Price

A sale here is worth $202.62.

Listings sell for $202.62 on average, from $108.89 to $322.77. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $202.62 that is $20K to $51K a year per listing.

Average price
$202.62above the $15 to $100 sweet spot
Price range
$108.89–$322.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$20K–$51K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #273 within Weights & Accessories. It carries 168 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
57%
Out of stock, average day
0.0%
Average rank
#273in Weights & Accessories
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
168per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Safety Squat Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 214%
  • Brand 37%
  • Brand 43%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Safety Squat Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Safety Squat Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • safety squat bar57K/yr
  • safety squat bar attachment22K/yr
  • safety squat barbell6K/yr
  • squat bar attachment7K/yr
  • squat safety bar4K/yr
  • safety bar squat4K/yr

Reviews and returns

What reviews say buyers love and hate about Safety Squat Bar

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
17%of negative reviews mention “Durability”
2.3%of orders come back
“Came apart upon first use”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Safety Squat Bar questions

Answered from the same tracked data.