Rutgers Apparel

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +98.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months

197K

Growth, 90 days vs prior 90

+98.2%

Conversion, latest week

1.9%

Market size, estimated

$100Ka year

Peak month

September4.8× the quietest month

Top search term

rutgers46K searches a year

Listings sell for $26.88 on average, from $7.82 to $69.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $26.88 that is $0 to $3K a year per listing.

Average price

$26.88inside the $15 to $100 sweet spot

Price range

$7.82–$69.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.7%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #6,437 within Sweatshirts & Hoodies. It carries 565 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

72%

Out of stock, average day

5.0%

Average rank

#6,437in Sweatshirts & Hoodies

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

565per listing

Listings tracked

94

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months