rutgers apparel
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$26.88avg listing price — sweet spot $15–$100
Growth
Great+98.2%90-day search growth — must beat 0% to launch
Price range
Great$7.82–$69.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good564.68avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Okay4.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$100K$100K/yr · 197K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, rutgers apparel is a $100K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in May–Aug–Sep–Oct. Verdict: Worth a look — 59/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
rutgers apparel market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $81K–$108K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #6,437
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 64%
- Out of stock
- 5.0%
- Avg brand age
- 50 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
25 flat
Sellers
31
Top-5 brand share
66%
Top 20: 98%
Top-5 click share
20%
Top 20: 53%
Open market
25%
- LOGOVISION27%
- Rutgers University10%
- Campus Lab10%
- Fan Girl10%
- Desert Cactus9%
- TCK8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +98.2% search growth over the last 90 days.Peak months: May, Aug, Sep, Oct · busiest ÷ quietest = 4.8×
Top rutgers apparel search terms
- rutgers46K/yr
- rutgers tshirt18K/yr
- rutgers merch17K/yr
- rutgers apparel52K/yr
- rutgers shirt11K/yr
- rutgers sweatshirt19K/yr
- rutgers hoodie13K/yr
- rutgers t shirt5K/yr
- rutgers university apparel6K/yr
- rutgers apparel women9K/yr
Top rutgers apparel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Desert Cactus Rutger University Baseball Hat New Jersey Scarlet Knights Brimmed Embroidered Cap - Adjustable Cloth Strap - A (US Alpha One Size White)
Desert Cactus$29.355.0★19 rev
TCK Rutgers Scarlet Knights Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Scarlet/Black/White Made in USA Large)
TCK$17.974.8★1,621 rev
Rutgers University Block University Font Unisex Adult T Shirt Red Medium
LOGOVISION$19.234.1★55 rev
Fan Girl Rutgers Scarlet Knights Womens Collegiate Sweatshirt Relaxed Fit Hoodie Ash Grey Size Small
Fan Girl$59.935.0★1 rev
Collegiate Premium Cotton Short-Sleeve T-Shirt - Adult Sizes (as1 Alpha l Regular Regular Rutgers)
Pro Shop$24.264.2★399 rev
Newest
by launch dateTCK Rutgers Scarlet Knights Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Scarlet/Black/White Made in USA Large)
TCK$17.971,621 rev
TCK Rutgers Scarlet Knights Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Scarlet/Black/White Made in USA Medium)
TCK$18.021,621 rev
TCK Rutgers Scarlet Knights Socks Vintage Soft Cotton Sock with Stripes NCAA Licensed | Scarlet & Black Rutgers University | College Fan Gameday Apparel for Men & Women | Mens & Womens (Medium)
TCK$17.85255 rev
LOGOVISION Rutgers University Arch Logo Secondary Unisex Adult T Shirt Black X-Large
LOGOVISION$19.26130 rev
Fan Girl Rutgers Scarlet Knights Womens Collegiate Sweatshirt Relaxed Fit Hoodie Ash Grey Size Small
Fan Girl$59.931 rev
Trending
90-day click momentum
Rutgers University Official State Unisex Adult T-Shirt Athletic Heather Small
Rutgers University$18.914.5★
Rutgers University Official Stacked Unisex Adult T-Shirt Black Small
Rutgers University$19.184.5★
Fan Girl Womens Rutgers Womens Sweatshirt Super Soft Scarlet Knights Modal Crewneck Black Size Small
Fan Girl$45.760.0★
Collegiate Premium Cotton Short-Sleeve T-Shirt - Adult Sizes (as1 Alpha l Regular Regular Rutgers)
Pro Shop$24.264.2★
Rutgers University Distressed Primary Unisex Adult T Shirt Red 2X-Large
LOGOVISION$19.584.4★
What buyers say about rutgers apparel
What buyers praise and complain about, mined from review topics.What buyers love
“Great fit”
“Good quality”
“held everything I needed”
“The adjustable strap is good”
“Its what I needed”
“Great value”
“Convenient for events”
“I love that I can carry it around without burden”
“Found it well made and comfortable”
“No issues with zippers or the straps”
What buyers complain about
“Strap came apart”
“Too big”
“Seem was ripped out before use”
“Paid $42.00 and never got my Item”
“The zipper catches on the plastic lining every time you use it, making it hard to open and close smoothly”
“Extremely Thin”
“a bit cheap for fasteners”
“It didnt stretch”
“Clasps feel flimsy”
“The nylon handle came apart while I was at a concert the first time I ever wore it”
Top return reasons
Common questions
- Is rutgers apparel profitable to sell on Amazon United States?
- The niche generates $100K/yr across 94 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +98.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the rutgers apparel niche?
- 25 brands and 31 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in rutgers apparel?
- Top complaints mined from reviews: Strap/String Quality, Size-Overall, Durability. The return rate is 4.7%.
- When does demand for rutgers apparel peak?
- Demand peaks in May–Aug–Sep–Oct; the busiest month runs 4.8× the quietest.
- What does it cost to enter the rutgers apparel niche?
- Listings span $7.82–$69.20; the average listing price is $26.88 (sweet spot $15–$100). The average incumbent carries 565 reviews — the moat a new listing must climb.