Running Safety for Women

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months

156K

Growth, 90 days vs prior 90

+20.9%

Conversion, latest week

4.0%

Market size, estimated

$91Ka year

Peak month

September1.9× the quietest month

Top search term

pepper spray for runners20K searches a year

Listings sell for $14.49 on average, from $9.62 to $22.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.49 that is $4K to $7K a year per listing.

Average price

$14.49under the $15 to $100 sweet spot

Price range

$9.62–$22.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

0.1%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #251 within Tactical & Personal Defense. It carries 16,538 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

95%

Out of stock, average day

0.7%

Average rank

#251in Tactical & Personal Defense

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

16,538per listing

Listings tracked

20

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months