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55

running medals

Worth a look

Shows a sweet-spot price point ($25.38 avg), but a small market ($30K/yr) keeps it on the watch list.

Market size 7Growth 63Conversion 38Competition 78Returns 68Price range 82Avg price 95Brand share 65Review moat 92Quality gap 18

Avg price

Incredible$25.38

avg listing price — sweet spot $15–$100

Review moat

Great156.44

avg incumbent reviews — the moat a new listing must climb

Price range

Great$4.01–$72.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Returns

Good2.3%

return rate — above 5% kills the launch gate

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Growth

Good+40.9%

90-day search growth — must beat 0% to launch

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$30K

$30K/yr · 39K searches

According to Flapen's Amazon United States niche tracking, running medals is a $30K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 55/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

running medals market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$32K–$38K
units × avg price
Conversion rate
3.0%
Avg BSR
#234
Page quality
0%
Prime
94%
Sponsored
89%
Out of stock
5.8%
Avg brand age
43 months
Avg seller age
169 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

29

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

37%

Top 20: 82%

Open market

29%

  • Remuuly30%
  • Trnayi13%
  • Loetere8%
  • Decade Awards7%
  • Ferreve7%
  • YUJUE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +40.9% search growth over the last 90 days.
2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 5.4×

Top running medals search terms

  • running medals13K/yr
  • track medals9K/yr
  • track and field medals6K/yr
  • running medal7K/yr
  • marathon medal5K/yr
All search terms

Top running medals products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$2K12%$4K16%$5K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about running medals

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Great quality Winner medals”

Value For Money12%

“It was worth the price”

Weight Heavy10%

“The are really and heavy medals”

Size-Overall8%

“Nice size”

Fun/Entertainment Experience6%

“These are fun to give out out”

Weight Light5%

“I was really happy with the weight of the medal themselves”

Material Quality4%

“Great material”

Advertised Vs Actual Product3%

“As Advertised”

Design-Overall3%

“At about two inches across, they have that classic Olympic style design people instantly recognize, which makes them great for kids sports, school competitions, field days, and party games”

Color2%

“Colors are bold”

What buyers complain about

Size-Overall20%

“The size is huge so it immediately gives the illusion it is not real Should have read the reviews better”

Ethical Trade/Fair Trade10%

“Likely a brushing scam”

Weight Heavy8%

“Heavier than expected”

Thickness5%

“The ribbon was thicker”

Durability5%

“many broke off”

Value For Money5%

“It's rather high for something that isn't customized in any way”

Strength3%

“not sturdy at all”

Material Quality3%

“These are not the cheap hollow plastic ones”

Quality-Overall3%

“definitely not the best quality”

Adjustability/Rotatability/Reclining2%

“though not adjustable”

Top return reasons

Size-Overall37%
Quality-Overall19%
Value For Money14%
Advertised Vs Actual Product8%
Material Quality7%
Weight Heavy5%
Strength1%
Weight Light1%
Thin1%
Defective Material/Parts1%

Common questions

Is running medals profitable to sell on Amazon United States?
The niche generates $30K/yr across 36 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is +40.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the running medals niche?
19 brands and 29 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in running medals?
Top complaints mined from reviews: Size-Overall, Ethical Trade/Fair Trade, Weight Heavy. The return rate is 2.3%.
When does demand for running medals peak?
Demand peaks in Apr–May; the busiest month runs 5.4× the quietest.
What does it cost to enter the running medals niche?
Listings span $4.01–$72.16; the average listing price is $25.38 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.