Running
MaybeThe top 5 brands take only 40% of clicks. But buyers convert on only 1.2% of searches, so Running is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 8,101 Sports & Outdoors niches · +14 vs the category median of 4761
- Market size
- $1.5M/yr5.8M searches / yr
- 90-day growth
- +13.3%search demand this quarter
- Competition
- 31%top-5 click share · 46 brands · 376 sellers
Flapen Score
Running against its category
The dotted line is the Sports & Outdoors average. Past it, Running is stronger. Inside it, weaker.
Market
The Running market on Amazon at a glance
Shoppers on Amazon United States searched for Running 5.8M times last year and spent an estimated $1.5M. The top 5 brands take 40% of clicks. Demand peaks in Jul–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 5.8M
- Growth, 90 days vs prior 90
- +13.3%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $1.5Ma year
- Peak month
- July2.2× the quietest month
- Top search term
- running1.6M searches a year
02 · Price
A sale here is worth $21.20.
Listings sell for $21.20 on average, from $7.12 to $167.92. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $21.20 that is $16K to $21K a year per listing.
- Average price
- $21.20inside the $15 to $100 sweet spot
- Price range
- $7.12–$167.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $16K–$21K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Running. It carries 7,102 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #56in Running
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 7,102per listing
- Listings tracked
- 59
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Running products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
46 falling
Sellers
376
Top-5 brand share
40%
Top 20: 75%
Top-5 click share
31%
Top 20: 65%
Open market
57%
- Brand 117%
- Brand 28%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 63%
Demand
Running search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Running search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- running1.6M/yr
- running gear578K/yr
- running essentials for women334K/yr
- running accessories for women379K/yr
- running accessories for men320K/yr
- running accessories284K/yr
- running essentials522K/yr
- track shorts97K/yr
- running gear women163K/yr
- marathon essentials185K/yr
Reviews and returns
What reviews say buyers love and hate about Running
We read the reviews and the return reasons for every product selling here.
“Not a good fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Running questions
Answered from the same tracked data.









