Running
MaybeThe top 5 brands take only 40% of clicks. But buyers convert on only 1.2% of searches, so Running is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 8,101 Sports & Outdoors niches · +14 vs the category median of 4761
- Market size
- $1.5M/yr5.8M searches / yr
- 90-day growth
- +13.3%search demand this quarter
- Competition
- 31%top-5 click share · 46 brands · 376 sellers
Flapen Score
Running against its category
The dotted line is the Sports & Outdoors average. Past it, Running is stronger. Inside it, weaker.
Market
The Running market on Amazon at a glance
Shoppers on Amazon United States searched for Running 5.8M times last year and spent an estimated $1.5M. The top 5 brands take 40% of clicks. Demand peaks in Jul–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 5.8M
- Growth, 90 days vs prior 90
- +13.3%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $1.5Ma year
- Peak month
- July2.2× the quietest month
- Top search term
- running1.6M searches a year
02 · Price
A sale here is worth $21.20.
Listings sell for $21.20 on average, from $7.12 to $167.92. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $21.20 that is $16K to $21K a year per listing.
- Average price
- $21.20inside the $15 to $100 sweet spot
- Price range
- $7.12–$167.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $16K–$21K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Running. It carries 7,102 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #56in Running
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 7,102per listing
- Listings tracked
- 59
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Running products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fitgriff Running Belt for Men & Women - Secure Jogging Pouch for Phone Keys & Essentials - For All Cell Phones (Black 24.5 - 35.5 Waist Size)
- Price
- $15.55
- Rating
- 4.7/5
- Reviews
- 15,414
- Age
- 4y ago

ZELUS Weighted Vest 6lb/8lb/12lb/16lb/20lb/25lb/30lb Weight Vest with Reflective Stripe for Workout Strength Training Running Fitness Muscle Building Weight Loss Weightlifting Black(12 lb)
- Price
- $30.81
- Rating
- 4.6/5
- Reviews
- 16,764
- Age
- 8y ago
![Lamicall Polarized Sports Sunglasses for Men Women [24g Ultralight] [Adjustable Nose Pad] UV400 Protection Sun Glasses for Cycling Running Baseball Fishing Golf Beach Volleyball Driving](https://m.media-amazon.com/images/I/314zYavx-2L.jpg)
Lamicall Polarized Sports Sunglasses for Men Women [24g Ultralight] [Adjustable Nose Pad] UV400 Protection Sun Glasses for Cycling Running Baseball Fishing Golf Beach Volleyball Driving
- Price
- $21.35
- Rating
- 4.6/5
- Reviews
- 1,130
- Age
- 1y ago

Rymora Calf Compression Sleeves Men Women Shin Splints Running (Pair) (Black) (M)
- Price
- $14.63
- Rating
- 4.6/5
- Reviews
- 22,040
- Age
- 8y ago

SABRE Runner Pepper Gel Police Strength OC Spray Adjustable 360 Reflective Hand Strap for Easy Carry & Access 0.67 fl oz 4X Longer Spray Time - Up to 13 Seconds HPLC Tested Reduced Blowback
- Price
- $10.00
- Rating
- 4.7/5
- Reviews
- 5,963
- Age
- 15y ago
Trending
estimated 90-day click momentum
Plameil Shorts for Women Sweat Track Athletic Boxing Shorts Summer Low Rise Mini Side Stripes Gym Y2k Cute Girls Athleisure Clothing (Navy Blue L)
- Price
- $18.42
- Rating
- 4.3/5
- Reviews
- 98
- Age
- 5mo ago

MakeMeChic Womens Striped Summer Shorts Workout Running Shorts Mini Micro Sweat Track Shorts Gym Athletic Wear Green Small
- Price
- $19.61
- Rating
- 3.4/5
- Reviews
- 115
- Age
- 1y ago
![Lamicall Polarized Sports Sunglasses for Men Women 24g Ultralight [Adjustable Nose Pad] UV400 Protection Sun Glasses for Cycling Running Baseball Fishing Driving Golf Volleyball Pink](https://m.media-amazon.com/images/I/31BZfGqnywL.jpg)
Lamicall Polarized Sports Sunglasses for Men Women 24g Ultralight [Adjustable Nose Pad] UV400 Protection Sun Glasses for Cycling Running Baseball Fishing Driving Golf Volleyball Pink
- Price
- $23.63
- Rating
- 4.6/5
- Reviews
- 1,130
- Age
- 1y ago

LENLAX Running Nipple Covers Men - 12 Hours+ Long Lasting Strong Adhesive Nipple Tape - No Show Under Shirt - Mens Nipple Covers
- Price
- $21.21
- Rating
- 4.3/5
- Reviews
- 107
- Age
- 3y ago

Tmeefee Adjustable Sports Bras for Women High Support Padded Racerback Bra
- Price
- $26.49
- Rating
- 4.4/5
- Reviews
- 2,344
- Age
- 1y ago
Newest
by launch date
Plameil Shorts for Women Sweat Track Athletic Boxing Shorts Summer Low Rise Mini Side Stripes Gym Y2k Cute Girls Athleisure Clothing (Navy Blue L)
- Price
- $18.42
- Rating
- 4.3/5
- Reviews
- 98
- Age
- 5mo ago

Zeerun Weighted Vest 6lb/8lb/10lb/12lb/15lb/18lb/20lb/24lb/30lb for Men Women Reflective Stripe Adjustable Buckle Comfortable Durable Rucking Vest for Walking Running Strength Training 10LBS-Black
- Price
- $15.24
- Rating
- 4.6/5
- Reviews
- 2,922
- Age
- 11mo ago
![Lamicall Polarized Sports Sunglasses for Men Women 24g Ultralight [Adjustable Nose Pad] UV400 Protection Sun Glasses for Cycling Running Baseball Fishing Driving Golf Volleyball Pink](https://m.media-amazon.com/images/I/31BZfGqnywL.jpg)
Lamicall Polarized Sports Sunglasses for Men Women 24g Ultralight [Adjustable Nose Pad] UV400 Protection Sun Glasses for Cycling Running Baseball Fishing Driving Golf Volleyball Pink
- Price
- $23.63
- Rating
- 4.6/5
- Reviews
- 1,130
- Age
- 1y ago

Tmeefee Adjustable Sports Bras for Women High Support Padded Racerback Bra
- Price
- $26.49
- Rating
- 4.4/5
- Reviews
- 2,344
- Age
- 1y ago
![Lamicall Polarized Sports Sunglasses for Men Women [24g Ultralight] [Adjustable Nose Pad] UV400 Protection Sun Glasses for Cycling Running Baseball Fishing Golf Beach Volleyball Driving](https://m.media-amazon.com/images/I/314zYavx-2L.jpg)
Lamicall Polarized Sports Sunglasses for Men Women [24g Ultralight] [Adjustable Nose Pad] UV400 Protection Sun Glasses for Cycling Running Baseball Fishing Golf Beach Volleyball Driving
- Price
- $21.35
- Rating
- 4.6/5
- Reviews
- 1,130
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
46 falling
Sellers
376
Est. top-5 brand share
40%
Top 20: 75%
Est. top-5 click share
31%
Top 20: 65%
Open market
57%
- Fitgriff17%
- ZELUS8%
- Lamicall6%
- Rymora5%
- JWJ4%
- SABRE3%
Demand
Running search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Running search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- running1.6M/yr
- running gear578K/yr
- running essentials for women334K/yr
- running accessories for women379K/yr
- running accessories for men320K/yr
- running accessories284K/yr
- running essentials522K/yr
- track shorts97K/yr
- running gear women163K/yr
- marathon essentials185K/yr
Reviews and returns
What reviews say buyers love and hate about Running
We read the reviews and the return reasons for every product selling here.
“Not a good fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Running questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









