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Rule Livewell Pump

Fail

The top 5 brands take 100% of clicks, so Rule Livewell Pump is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$53K/yr17K searches / yr
90-day growth
+54.4%search demand this quarter
Competition
69%top-5 click share · 2 brands · 103 sellers

Flapen Score

Rule Livewell Pump against its category

The dotted line is the Sports & Outdoors average. Past it, Rule Livewell Pump is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rule Livewell Pump market on Amazon at a glance

Shoppers on Amazon United States searched for Rule Livewell Pump 17K times last year and spent an estimated $53K. All 2 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+54.4%
Conversion, latest week
4.3%
Market size, estimated
$53Ka year
Top search term
rule livewell pump9K searches a year

02 · Price

A sale here is worth $72.17.

Listings sell for $72.17 on average, from $39.86 to $183.67. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $72.17 that is $0 to $7K a year per listing.

Average price
$72.17inside the $15 to $100 sweet spot
Price range
$39.86–$183.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #132 within Boat Plumbing. It carries 115 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
71%
Out of stock, average day
4.1%
Average rank
#132in Boat Plumbing
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
115per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 101 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
101 months

Products

Top Rule Livewell Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

103

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 247%
  • Open — no brand owns it (0%)

Demand

Rule Livewell Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.1× · 10 of 12 months tracked

Search terms

Top Rule Livewell Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rule livewell pump9K/yr
  • rule 800 gph livewell pump5K/yr
  • rule 500 gph livewell pump3K/yr

Reviews and returns

What reviews say buyers love and hate about Rule Livewell Pump

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Functionality-Overall”
2.6%of orders come back
“Didnt work”
A buyer, on “Functionality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Rule Livewell Pump questions

Answered from the same tracked data.