Rule Livewell Pump
FailThe top 5 brands take 100% of clicks, so Rule Livewell Pump is a Fail.
- Flapen Score
- 46 / 100Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 4746
- Market size
- $53K/yr17K searches / yr
- 90-day growth
- +54.4%search demand this quarter
- Competition
- 69%top-5 click share · 2 brands · 103 sellers
Flapen Score
Rule Livewell Pump against its category
The dotted line is the Sports & Outdoors average. Past it, Rule Livewell Pump is stronger. Inside it, weaker.
Market
The Rule Livewell Pump market on Amazon at a glance
Shoppers on Amazon United States searched for Rule Livewell Pump 17K times last year and spent an estimated $53K. All 2 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- +54.4%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $53Ka year
- Top search term
- rule livewell pump9K searches a year
02 · Price
A sale here is worth $72.17.
Listings sell for $72.17 on average, from $39.86 to $183.67. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $72.17 that is $0 to $7K a year per listing.
- Average price
- $72.17inside the $15 to $100 sweet spot
- Price range
- $39.86–$183.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #132 within Boat Plumbing. It carries 115 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 71%
- Out of stock, average day
- 4.1%
- Average rank
- #132in Boat Plumbing
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 115per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 101 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 101 months
Products
Top Rule Livewell Pump products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rule 46DR Replacement Motor - 800 GPH Livewell/Baitwell Pump - 12V Water-Cooled Motor with Stainless Steel Shaft - Easy Snap-In Cartridge for Tournament Series Livewell Pump
- Price
- $47.86
- Rating
- 4.6/5
- Reviews
- 589
- Age
- 24y ago

Rule 601FC Livewell Pump for Boat Series 500 GPH/Straight Seacock Flow
- Price
- $62.62
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago

Rule 603FC Livewell Pump for Boat Series 800 GPH/Straight Seacock Flow
- Price
- $68.19
- Rating
- 3.2/5
- Reviews
- 4
- Age
- 1y ago

Jabsco Rule Industries 45DR 500Gph Replacement Motor Car- White/Red
- Price
- $42.84
- Rating
- 4.3/5
- Reviews
- 208
- Age
- 19y ago

Rule Marine Tournament Livewell Pump (Angled Thru Hull Fitting 12-Volt)
- Price
- $68.26
- Rating
- 4.4/5
- Reviews
- 133
- Age
- 19y ago
Trending
estimated 90-day click momentum
Rule 605STC Livewell Pump for Boat Series 1100 GPH/Straight Thru-Hull Flow
- Price
- $75.79
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Rule 603FC Livewell Pump for Boat Series 800 GPH/Straight Seacock Flow
- Price
- $68.19
- Rating
- 3.2/5
- Reviews
- 4
- Age
- 1y ago

Jabsco Rule Marine Rule Replacement Motor for Tournament Series Livewell Pumps
- Price
- $53.75
- Rating
- 4.5/5
- Reviews
- 266
- Age
- 24y ago

Rule 65DR Livewell Pump Replacement Motor Cartridge 500 GPH 12V
- Price
- $39.86
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Rule Marine Tournament Livewell Pump (Angled Thru Hull Fitting 12-Volt)
- Price
- $68.26
- Rating
- 4.4/5
- Reviews
- 133
- Age
- 19y ago
Newest
by launch date
Rule 601FC Livewell Pump for Boat Series 500 GPH/Straight Seacock Flow
- Price
- $62.62
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago

Rule 603FC Livewell Pump for Boat Series 800 GPH/Straight Seacock Flow
- Price
- $68.19
- Rating
- 3.2/5
- Reviews
- 4
- Age
- 1y ago

Rule 605STC Livewell Pump for Boat Series 1100 GPH/Straight Thru-Hull Flow
- Price
- $75.79
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Rule 603STC Livewell Pump 800 GPH Straight Thru-Hull Flow
- Price
- $74.92
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1y ago

Rule 65DR Livewell Pump Replacement Motor Cartridge 500 GPH 12V
- Price
- $39.86
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
103
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
0%
- Rule53%
- Jabsco47%
- Open — no brand owns it (0%)
Demand
Rule Livewell Pump search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.1× · 10 of 12 months tracked
Search terms
Top Rule Livewell Pump search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rule livewell pump9K/yr
- rule 800 gph livewell pump5K/yr
- rule 500 gph livewell pump3K/yr
Reviews and returns
What reviews say buyers love and hate about Rule Livewell Pump
We read the reviews and the return reasons for every product selling here.
“Didnt work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rule Livewell Pump questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









