Rubber Yoga Mat

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

85K

Growth, 90 days vs prior 90

-6.4%

Conversion, latest week

1.7%

Market size, estimated

$64Ka year

Peak month

January1.5× the quietest month

Top search term

big yoga mat22K searches a year

Listings sell for $43.95 on average, from $20.40 to $98.06. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $43.95 that is $0 to $4K a year per listing.

Average price

$43.95inside the $15 to $100 sweet spot

Price range

$20.40–$98.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

2.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #60 within Yoga. It carries 6,384 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#60in Yoga

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

6,384per listing

Listings tracked

42

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

7Amazon's first-year sales bar

Average brand age

48 months