Is rubber yoga mat profitable to sell on Amazon United States?

The niche generates $64K/yr across 42 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (45/100).

How competitive is the rubber yoga mat niche?

17 brands and 21 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 70% of demand.

When does demand for rubber yoga mat peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the rubber yoga mat niche?

Listings span $20.40–$98.06; the average listing price is $43.95 (sweet spot $15–$100). The average incumbent carries 6,384 reviews — the moat a new listing must climb.

rubber yoga mat

Skip it

A small market ($64K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$43.95

avg listing price — sweet spot $15–$100

Price range

Incredible$20.40–$98.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Returns

Good2.8%

return rate — above 6% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,384.24

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$64K

$64K/yr · 85K searches

According to Flapen's Amazon United States niche tracking, rubber yoga mat is a $64K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

rubber yoga mat market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $66K–$88K; units × avg price
Launch success: 78%; 7 of 9 new (360d)
Conversion rate: 1.7%
Avg BSR: #60
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.2%
Avg brand age: 48 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

42%

Top 20: 83%

Open market

25%

CAMBIVO19%
HAPBEAR17%
KEEP13%
gogoKIWI10%
Amazon Basics10%
Wimwum6%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -6.4% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top rubber yoga mat search terms

big yoga mat22K/yr -1.9%1.5% conv.
large yoga mat thick17K/yr -5.5%2.5% conv.
tpe yoga mat14K/yr -6.7%0.9% conv.
extra wide yoga mat thick11K/yr -15.9%1.6% conv.
wide workout mat5K/yr -2.7%2.7% conv.
yoga mat big5K/yr -3.3%2.6% conv.
non slip hot yoga mat4K/yr -11.1%0.6% conv.
large yoga mats3K/yr -4.2%1.3% conv.
yoga mat extra thick wide and long3K/yr -7.6%0.6% conv.
extra wide extra thick yoga mat2K/yr -25.1%0.0% conv.

All search terms

Top rubber yoga mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 42 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HAPBEAR Extra Large Yoga Mat 72x48x6mm (1/4 inch) Non-Slip Durable Thick Wide Exercise Mat for Home Workouts Yoga Pilates Stretching Floor & Fitness Workouts

HAPBEAR$50.284.6★1,345 rev

CAMBIVO Large Yoga Mat (6x 4) Extra Wide Workout Mat for Men and Women 1/3 &1/4 Thick Exercise Fitness TPE Mat for Home Gym Yoga Pilates Workout (Black) 6mm

CAMBIVO$48.704.4★4,759 rev

KEEP Non-Slip Large Yoga Mat Extra Long and Wide Exercise & Fitness Mat( 72Lx32Wx7mm Thick) with Free Carrying Strap Professional TPE Workout Mat for All Types of Yoga 7mm Pale Green

KEEP$29.964.6★556 rev

Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 Black

Amazon Basics$20.684.6★69,529 rev

Wimwum Extra Wide Yoga Mat 72 x 32 6mm Non Slip TPE Exercise Mat with Carrying Strap Large Workout Mat for Yoga Pilates Stretching HIIT & Home Gym black

Wimwum$29.004.4★91 rev

Newest

by launch date

Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Purple 72L X 24W X 2/5 Inch Thick 10mm

Gaiam$22.1446,174 rev

2mo ago

Gogokiwi Extra Wide Yoga Mat for Men Women (72L x 36W) Non Slip Fitness & Exercise Mat with Alignment Marks for Yoga Pilates Floor Workouts Stone White

gogoKIWI$49.27733 rev

3mo ago

Keep 72 x 24 TPE Yoga Mat Non Slip 1/4 Inch (6mm) Exercise Mat for Home Workout Gym Yoga Pilates & Stretching with Carrying Strap Oat White

KEEP$25.0818 rev

4mo ago

KEEP 72 x 24 Yoga Mat 7mm Thick Non Slip TPE Mat pink

KEEP$23.8368 rev

5mo ago

KEEP Extra Thick NBR Yoga Mat for Women & Men 10mm Thick 72x24 Large Exercise Mat with Non-Slip Workout Mat for Yoga Pilates Stretching Meditation Wide & Cushioned Fitness Mat Black

KEEP$21.0981 rev

6mo ago

Common questions

Is rubber yoga mat profitable to sell on Amazon United States?: The niche generates $64K/yr across 42 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (45/100).
How competitive is the rubber yoga mat niche?: 17 brands and 21 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 70% of demand.
When does demand for rubber yoga mat peak?: Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the rubber yoga mat niche?: Listings span $20.40–$98.06; the average listing price is $43.95 (sweet spot $15–$100). The average incumbent carries 6,384 reviews — the moat a new listing must climb.