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Rubber Flooring Roll

Fail

Buyers convert on only 0.9% of searches, so Rubber Flooring Roll is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$81K/yr89K searches / yr
90-day growth
+17.8%search demand this quarter
Competition
38%top-5 click share · 28 brands · 37 sellers

Flapen Score

Rubber Flooring Roll against its category

The dotted line is the Sports & Outdoors average. Past it, Rubber Flooring Roll is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubber Flooring Roll market on Amazon at a glance

Shoppers on Amazon United States searched for Rubber Flooring Roll 89K times last year and spent an estimated $81K. The top 5 brands take 65% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+17.8%
Conversion, latest week
0.9%
Market size, estimated
$81Ka year
Peak month
May1.6× the quietest month
Top search term
rubber gym flooring rolls8K searches a year

02 · Price

A sale here is worth $100.35.

Listings sell for $100.35 on average, from $9.56 to $289.89. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $100.35 that is $0 to $10K a year per listing.

Average price
$100.35above the $15 to $100 sweet spot
Price range
$9.56–$289.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #62 within Accessories. It carries 2,766 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
87%
Out of stock, average day
5.0%
Average rank
#62in Accessories
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,766per listing
Listings tracked
53

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Rubber Flooring Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

37

Top-5 brand share

65%

Top 20: 94%

Top-5 click share

38%

Top 20: 70%

Open market

31%

  • Brand 122%
  • Brand 216%
  • Brand 313%
  • Brand 410%
  • Brand 55%
  • Brand 63%

Demand

Rubber Flooring Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Rubber Flooring Roll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rubber gym flooring rolls8K/yr
  • gym flooring roll14K/yr
  • diamond plate rubber mat7K/yr
  • 10x10 rubber mat7K/yr
  • rubber flooring rolls gym home3K/yr
  • rubber roll flooring6K/yr
  • rubber flooring rolls6K/yr
  • roll of rubber matting6K/yr
  • rolled rubber gym flooring6K/yr
  • gym floor roll5K/yr

Reviews and returns

What reviews say buyers love and hate about Rubber Flooring Roll

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Thickness”
2.9%of orders come back
“It's thick”
A buyer, on “Thickness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rubber Flooring Roll questions

Answered from the same tracked data.