Is rtic lid profitable to sell on Amazon United States?

The niche generates $45K/yr across 35 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Skip it (49/100).

How competitive is the rtic lid niche?

21 brands and 27 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in rtic lid?

Top complaints mined from reviews: Size-Overall, Durability, Leak-Proof. The return rate is 4.8%.

When does demand for rtic lid peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the rtic lid niche?

Listings span $5.65–$25.58; the average listing price is $12.91 (sweet spot $15–$100). The average incumbent carries 953 reviews — the moat a new listing must climb.

rtic lid

Skip it

A small market ($45K/yr) — this niche doesn't clear our bar today.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Good953.23

avg incumbent reviews — the moat a new listing must climb

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Avg price

Good$12.91

avg listing price — sweet spot $15–$100

Price range

Good$5.65–$25.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+12.7%

90-day search growth — must beat 0% to launch

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Market size

Bad$45K

$45K/yr · 104K searches

According to Flapen's Amazon United States niche tracking, rtic lid is a $45K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 49/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

rtic lid market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $39K–$52K; units × avg price
Conversion rate: 3.4%
Avg BSR: #1,167
Page quality: 0%
Prime: 89%
Sponsored: 80%
Out of stock: 3.1%
Avg brand age: 40 months
Avg seller age: 139 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 flat

Sellers

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

45%

Top 20: 87%

Open market

26%

Jmoe USA21%
MEIJIAYOU20%
Swiftion13%
RTIC11%
Lubise5%
Prurex5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top rtic lid search terms

rtic tumbler lid replacement18K/yr +1.2%2.7% conv.
rtic lid replacement14K/yr +27.1%3.2% conv.
rtic replacement lid14K/yr +16.7%2.9% conv.
rtic lid15K/yr -10.2%2.2% conv.
rtic lids11K/yr +27.4%2.0% conv.
rtic tumbler lid14K/yr +25.6%2.6% conv.
rtic gallon jug lid replacement4K/yr +82.0%10.6% conv.
rtic gallon jug lid4K/yr -1.7%7.3% conv.
rtic cup lid3K/yr +38.8%3.8% conv.
rtic replacement lids3K/yr +1.1%2.7% conv.

All search terms

Top rtic lid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Magnetic 30 oz Tumbler Lid Compatible with Rtic Coffee Travel Mug 30oz ONLY Splash Proof And BPA Free Replacement Lid 2Pack(OLD Rtic 30oz Not Fit)

MEIJIAYOU$13.693.6★120 rev

Replacement Flip Lids for Stainless Steel Insulated Tumbler Travel Mug Compatible w/YETI Rambler Ozark Trail Old Style Rtic and More (20 Oz Black 1) (20 Oz Black 2)

Swiftion$6.624.0★1,716 rev

Jmoe USA Improved Jug Lid for RTIC Half Gallon and One Gallon Jugs | Replacement Lid With Upgraded Features Better Cap Rubber Grip Thicker Steel and Better Gasket | Made of BPA Free Plastic

Jmoe USA$24.864.5★572 rev

Lids 32 oz Replacement Lid Compatible with Rtic Convenient 32 oz Lids Leak-proof and Dust-proof Top Replacement Lids 32 oz and 40oz Compatible with Rtic

MEIJIAYOU$7.954.2★131 rev

RTIC Spill Proof & Splash Resistant Lid for RTIC updated design 30 oz Tumbler

RTIC$23.464.5★3,028 rev

Newest

by launch date

RTIC Essential Tumbler Replacement Lid 20 oz Only Threaded Screw-On Leak-Resistant Lid Compatible Essential 20 oz Tumbler Black Replacement Tumbler Lid

RTIC$14.412 rev

1mo ago

RTIC Essential Tumbler Replacement Lid 30 oz Only Threaded Screw-On Leak-Resistant Lid Compatible Essential 30 oz Tumbler Black Replacement Tumbler Lid

RTIC$12.810 rev

1mo ago

Bluwing 20 oz Tumbler Lid for RTIC 20oz Essential Tumbler Replacement Screw Top Lid Compatible with RTIC Essential Tumbler(1 Pack)

Bluwing$9.268 rev

6mo ago

Prurex Leak Proof Lid for RTIC 20oz Essential Tumbler Replacement Lid for RTIC 20 OZ Essential Tumbler Transparent Straw Friendly(1 pack)

Prurex$9.269 rev

6mo ago

Jmoe USA Improved Jug Lid for RTIC Half Gallon and One Gallon Jugs | Replacement Lid With Upgraded Features Better Cap Rubber Grip Steel Handle | Made of BPA Free Plastic (Fits Ceramic Version)

Jmoe USA$24.7911 rev

10mo ago

What buyers say about rtic lid

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall43%

“Direct fit as stated”

Quality-Overall8%

“Good quality lids”

Value For Money7%

“Great buy”

Leak-Proof5%

“Does not leak”

Advertised Vs Actual Product5%

“As advertise”

Ease Of Cleaning4%

“Easy to clean”

Efficiency3%

“Does fine”

Strength2%

“Lid is solid”

Durability2%

“The handle is much more durable with a strong hold”

Temperature Retention2%

“it keeps the drink cold for hours”

What buyers complain about

Size-Overall27%

“Too Large”

Durability17%

“Broke within a month”

Leak-Proof13%

“It leaks”

Quality-Overall5%

“poor quality control”

Compatibility-Overall4%

“Its not compatible with mine”

Dishwasher Safe2%

“one of the lids has already kind of shattered after going through the dish washer”

Value For Money2%

“Would not recommend for the price”

Functionality-Overall2%

“Cracked once hot beverage placed in mug”

Ease Of Use2%

“Hard to close”

Advertised Vs Actual Product2%

“Wrong description”

Top return reasons

Size-Overall81%

Advertised Vs Actual Product6%

Compatibility-Overall5%

Leak-Proof4%

Functionality-Overall1%

Value For Money1%

Mechanism Issues1%

Material Quality0%

Quality-Overall0%

Ease Of Use0%

Common questions

Is rtic lid profitable to sell on Amazon United States?: The niche generates $45K/yr across 35 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Skip it (49/100).
How competitive is the rtic lid niche?: 21 brands and 27 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in rtic lid?: Top complaints mined from reviews: Size-Overall, Durability, Leak-Proof. The return rate is 4.8%.
When does demand for rtic lid peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the rtic lid niche?: Listings span $5.65–$25.58; the average listing price is $12.91 (sweet spot $15–$100). The average incumbent carries 953 reviews — the moat a new listing must climb.