Is rtic ice packs profitable to sell on Amazon United States?

The niche generates $35K/yr across 8 tracked products. 90-day search growth is +124.7%. Flapen's verdict: Skip it (43/100).

How competitive is the rtic ice packs niche?

6 brands and 13 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in rtic ice packs?

Top complaints mined from reviews: Size-Overall, Leak-Proof, Durability. The return rate is 0.9%.

When does demand for rtic ice packs peak?

Demand peaks in May–Jun; the busiest month runs 10.1× the quietest.

What does it cost to enter the rtic ice packs niche?

Listings span $12.53–$28.97; the average listing price is $21.03 (sweet spot $15–$100). The average incumbent carries 11,555 reviews — the moat a new listing must climb.

rtic ice packs

Skip it

A concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Growth

Incredible+124.7%

90-day search growth — must beat 0% to launch

Avg price

Great$21.03

avg listing price — sweet spot $15–$100

Price range

Great$12.53–$28.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,555.38

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$35K

$35K/yr · 51K searches

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, rtic ice packs is a $35K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

rtic ice packs market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $42K–$53K; units × avg price
Conversion rate: 3.3%
Avg BSR: #26
Page quality: 0%
Prime: 75%
Sponsored: 75%
Out of stock: 7.1%
Avg brand age: 51 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

RTIC76%
YETI9%
Healthy Packers5%
Kona4%
Fit & Fresh4%
GoCJ3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +124.7% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 10.1×

Open Trend

Top rtic ice packs search terms

rtic ice packs34K/yr +121.8%2.6% conv.
rtic ice pack7K/yr +148.7%2.1% conv.
rtic ice packs for coolers5K/yr +129.3%2.0% conv.
rtic ice2K/yr +121.3%2.0% conv.
ozark trail ice pack1K/yr +96.8%0.7% conv.

All search terms

Top rtic ice packs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RTIC Refreezable Reusable Cooler Ice Packs Cold Ice Chest Pack Long-Lasting with Break-Resistant Design for Food and Drink Perfect for Travel and Storage Small (2 Pack)

RTIC$19.934.7★1,703 rev

RTIC Refreezable Reusable Cooler Ice Packs Cold Ice Chest Pack Long-Lasting Break-Resistant for Food Drink Travel and Storage 2 Pack Medium

RTIC$24.924.7★1,703 rev

YETI ICE Block Refreezable Reusable Cooler Ice Pack 2 lb

YETI$19.944.7★725 rev

Healthy Packers Ice Packs for Lunch Boxes & Coolers - Freezer Packs - Original Cool Pack | Cooler Accessories for Beach Camping & Fishing | Slim & Long-Lasting Reusable Ice Pack for Cooler (Set of 4)

Healthy Packers$15.544.6★31,131 rev

Kona XXL Ice Packs for Coolers 2 lb Reusable Slim Freezer Pack Long-Lasting Dry Ice Alternative for Cooler Bags 13x10 Inch Fast Freeze (-5C) 2 Pack

Kona$21.584.6★6,149 rev

Newest

by launch date

YETI ICE Block Refreezable Reusable Cooler Ice Pack 2 lb

YETI$19.94725 rev

1y ago

YETI ICE Sheet Refreezable Reusable Cooler Ice Pack Large

YETI$24.84764 rev

1y ago

GoCJ$28.97929 rev

2y ago

RTIC Refreezable Reusable Cooler Ice Packs Cold Ice Chest Pack Long-Lasting with Break-Resistant Design for Food and Drink Perfect for Travel and Storage Small (2 Pack)

RTIC$19.931,703 rev

5y ago

RTIC Refreezable Reusable Cooler Ice Packs Cold Ice Chest Pack Long-Lasting Break-Resistant for Food Drink Travel and Storage 2 Pack Medium

RTIC$24.921,703 rev

5y ago

What buyers say about rtic ice packs

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“I love the size”

Quality-Overall16%

“they appear to be very well made”

Advertised Vs Actual Product7%

“As advertised”

Temperature Retention7%

“They really stay cold”

Value For Money6%

“a good price”

Thickness5%

“Nice thick material they do not leak”

Durability4%

“Very durable”

Storage Capacity4%

“Storage good, not too heavy to handle & nice appearance”

Leak-Proof2%

“They do not leak”

Weight Light2%

“Not too heavy”

What buyers complain about

Size-Overall19%

“I am not impressed with the size”

Leak-Proof12%

“Seem like they leak”

Durability11%

“Beware bc not durable”

Thickness10%

“a little thick for lunch boxes”

Value For Money9%

“These ice packs arent cheap”

Weight Heavy9%

“Bulky”

Quality-Overall6%

“Poor quality, cracked & leaked”

Temperature Retention4%

“Doesnt stay cold”

Heating3%

“I found that you need to use all four for cooling and they don't last as long as the blue ice packers”

Advertised Vs Actual Product1%

“Product did not live to the description”

Top return reasons

Size-Overall68%

Leak-Proof8%

Value For Money6%

Advertised Vs Actual Product5%

Thin3%

Weight Heavy2%

Functionality-Overall2%

Thickness1%

Durability1%

Temperature Control1%

Common questions

Is rtic ice packs profitable to sell on Amazon United States?: The niche generates $35K/yr across 8 tracked products. 90-day search growth is +124.7%. Flapen's verdict: Skip it (43/100).
How competitive is the rtic ice packs niche?: 6 brands and 13 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in rtic ice packs?: Top complaints mined from reviews: Size-Overall, Leak-Proof, Durability. The return rate is 0.9%.
When does demand for rtic ice packs peak?: Demand peaks in May–Jun; the busiest month runs 10.1× the quietest.
What does it cost to enter the rtic ice packs niche?: Listings span $12.53–$28.97; the average listing price is $21.03 (sweet spot $15–$100). The average incumbent carries 11,555 reviews — the moat a new listing must climb.