Rtic Ice Packs
FailThe top 5 products take 90% of clicks, so Rtic Ice Packs is a Fail.
- Flapen Score
- 43 / 100Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 4743
- Market size
- $35K/yr51K searches / yr
- 90-day growth
- +124.7%search demand this quarter
- Competition
- 90%top-5 click share · 6 brands · 13 sellers
Flapen Score
Rtic Ice Packs against its category
The dotted line is the Sports & Outdoors average. Past it, Rtic Ice Packs is stronger. Inside it, weaker.
Market
The Rtic Ice Packs market on Amazon at a glance
Shoppers on Amazon United States searched for Rtic Ice Packs 51K times last year and spent an estimated $35K. The top 5 brands take 97% of clicks. Demand peaks in May–Jun. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +124.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- +124.7%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $35Ka year
- Peak month
- June10.1× the quietest month
- Top search term
- rtic ice packs34K searches a year
02 · Price
A sale here is worth $21.03.
Listings sell for $21.03 on average, from $12.53 to $28.97. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $21.03 that is $2K to $5K a year per listing.
- Average price
- $21.03inside the $15 to $100 sweet spot
- Price range
- $12.53–$28.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #26 within Camp Kitchen. It carries 11,555 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 75%
- Out of stock, average day
- 7.1%
- Average rank
- #26in Camp Kitchen
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 11,555per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Rtic Ice Packs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RTIC Refreezable Reusable Cooler Ice Packs Cold Ice Chest Pack Long-Lasting with Break-Resistant Design for Food and Drink Perfect for Travel and Storage Small (2 Pack)
- Price
- $19.93
- Rating
- 4.7/5
- Reviews
- 1,703
- Age
- 5y ago

RTIC Refreezable Reusable Cooler Ice Packs Cold Ice Chest Pack Long-Lasting Break-Resistant for Food Drink Travel and Storage 2 Pack Medium
- Price
- $24.92
- Rating
- 4.7/5
- Reviews
- 1,703
- Age
- 5y ago

YETI ICE Block Refreezable Reusable Cooler Ice Pack 2 lb
- Price
- $19.94
- Rating
- 4.7/5
- Reviews
- 725
- Age
- 1y ago

Healthy Packers Ice Packs for Lunch Boxes & Coolers - Freezer Packs - Original Cool Pack | Cooler Accessories for Beach Camping & Fishing | Slim & Long-Lasting Reusable Ice Pack for Cooler (Set of 4)
- Price
- $15.54
- Rating
- 4.6/5
- Reviews
- 31,131
- Age
- 9y ago

Kona XXL Ice Packs for Coolers 2 lb Reusable Slim Freezer Pack Long-Lasting Dry Ice Alternative for Cooler Bags 13x10 Inch Fast Freeze (-5C) 2 Pack
- Price
- $21.58
- Rating
- 4.6/5
- Reviews
- 6,149
- Age
- 7y ago
Trending
estimated 90-day click momentum
Kona XXL Ice Packs for Coolers 2 lb Reusable Slim Freezer Pack Long-Lasting Dry Ice Alternative for Cooler Bags 13x10 Inch Fast Freeze (-5C) 2 Pack
- Price
- $21.58
- Rating
- 4.6/5
- Reviews
- 6,149
- Age
- 7y ago

YETI ICE Sheet Refreezable Reusable Cooler Ice Pack Large
- Price
- $24.84
- Rating
- 4.6/5
- Reviews
- 764
- Age
- 1y ago

RTIC Refreezable Reusable Cooler Ice Packs Cold Ice Chest Pack Long-Lasting with Break-Resistant Design for Food and Drink Perfect for Travel and Storage Small (2 Pack)
- Price
- $19.93
- Rating
- 4.7/5
- Reviews
- 1,703
- Age
- 5y ago

RTIC Refreezable Reusable Cooler Ice Packs Cold Ice Chest Pack Long-Lasting Break-Resistant for Food Drink Travel and Storage 2 Pack Medium
- Price
- $24.92
- Rating
- 4.7/5
- Reviews
- 1,703
- Age
- 5y ago

GoCJ Arizona Ice Large Industrial Ice Packs | Replaces 10lbs of Ice |18F (-8C) | Deepest Grooves | May Freeze Drinks | USA Company | 12 x 9 | Two Pack
- Price
- $28.97
- Rating
- 4.7/5
- Reviews
- 929
- Age
- 2y ago
Newest
by launch date
YETI ICE Block Refreezable Reusable Cooler Ice Pack 2 lb
- Price
- $19.94
- Rating
- 4.7/5
- Reviews
- 725
- Age
- 1y ago

YETI ICE Sheet Refreezable Reusable Cooler Ice Pack Large
- Price
- $24.84
- Rating
- 4.6/5
- Reviews
- 764
- Age
- 1y ago

GoCJ Arizona Ice Large Industrial Ice Packs | Replaces 10lbs of Ice |18F (-8C) | Deepest Grooves | May Freeze Drinks | USA Company | 12 x 9 | Two Pack
- Price
- $28.97
- Rating
- 4.7/5
- Reviews
- 929
- Age
- 2y ago

RTIC Refreezable Reusable Cooler Ice Packs Cold Ice Chest Pack Long-Lasting with Break-Resistant Design for Food and Drink Perfect for Travel and Storage Small (2 Pack)
- Price
- $19.93
- Rating
- 4.7/5
- Reviews
- 1,703
- Age
- 5y ago

RTIC Refreezable Reusable Cooler Ice Packs Cold Ice Chest Pack Long-Lasting Break-Resistant for Food Drink Travel and Storage 2 Pack Medium
- Price
- $24.92
- Rating
- 4.7/5
- Reviews
- 1,703
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
13
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- RTIC76%
- YETI9%
- Healthy Packers5%
- Kona4%
- Fit & Fresh4%
- GoCJ3%
- Open — no brand owns it (0%)
Demand
Rtic Ice Packs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 10.1×
Search terms
Top Rtic Ice Packs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rtic ice packs34K/yr
- rtic ice pack7K/yr
- rtic ice packs for coolers5K/yr
- rtic ice2K/yr
- ozark trail ice pack1K/yr
Reviews and returns
What reviews say buyers love and hate about Rtic Ice Packs
We read the reviews and the return reasons for every product selling here.
“I am not impressed with the size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rtic Ice Packs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









