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Rtic Half Gallon Jug

Fail

The top 5 brands take 100% of clicks, so Rtic Half Gallon Jug is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$144K/yr145K searches / yr
90-day growth
+51.3%search demand this quarter
Competition
68%top-5 click share · 3 brands · 14 sellers

Flapen Score

Rtic Half Gallon Jug against its category

The dotted line is the Sports & Outdoors average. Past it, Rtic Half Gallon Jug is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rtic Half Gallon Jug market on Amazon at a glance

Shoppers on Amazon United States searched for Rtic Half Gallon Jug 145K times last year and spent an estimated $144K. All 3 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +51.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+51.3%
Conversion, latest week
1.4%
Market size, estimated
$144Ka year
Peak month
July2.6× the quietest month
Top search term
yeti half gallon jug69K searches a year

02 · Price

A sale here is worth $71.56.

Listings sell for $71.56 on average, from $24.91 to $104.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $71.56 that is $7K to $18K a year per listing.

Average price
$71.56inside the $15 to $100 sweet spot
Price range
$24.91–$104.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$7K–$18K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #275 within Sports Water Bottles. It carries 1,402 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#275in Sports Water Bottles
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,402per listing
Listings tracked
17

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
38 months

Products

Top Rtic Half Gallon Jug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 27%
  • Brand 31%
  • Open — no brand owns it (0%)

Demand

Rtic Half Gallon Jug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.6×

Search terms

Top Rtic Half Gallon Jug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yeti half gallon jug69K/yr
  • yeti half gallon21K/yr
  • half gallon yeti13K/yr
  • yeti gallon jug accessories7K/yr
  • yeti half gallon jug accessories7K/yr
  • yeti rambler half gallon jug4K/yr
  • yeti jug 1/2 gallon5K/yr
  • half gallon yeti water jug5K/yr
  • 1/2 gallon yeti3K/yr
  • yeti 1/2 gallon water jug9K/yr

Reviews and returns

What reviews say buyers love and hate about Rtic Half Gallon Jug

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Value For Money”
3.0%of orders come back
“Expensive,”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rtic Half Gallon Jug questions

Answered from the same tracked data.