Rtic Cooler Wheels
FailThe top 5 brands take 99% of clicks, so Rtic Cooler Wheels is a Fail.
- Flapen Score
- 41 / 100Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 4741
- Market size
- $190K/yr145K searches / yr
- 90-day growth
- +245.9%search demand this quarter
- Competition
- 67%top-5 click share · 6 brands · 32 sellers
Flapen Score
Rtic Cooler Wheels against its category
The dotted line is the Sports & Outdoors average. Past it, Rtic Cooler Wheels is stronger. Inside it, weaker.
Market
The Rtic Cooler Wheels market on Amazon at a glance
Shoppers on Amazon United States searched for Rtic Cooler Wheels 145K times last year and spent an estimated $190K. The top 5 brands take 99% of clicks. Demand peaks in Apr–Oct–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +245.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $190K a year.
- Searches, last 12 months
- 145K
- Growth, 90 days vs prior 90
- +245.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $190Ka year
- Peak month
- December14.3× the quietest month
- Top search term
- rtic cooler with wheels41K searches a year
02 · Price
A sale here is worth $208.57.
Listings sell for $208.57 on average, from $70.62 to $317.34. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $208.57 that is $0 to $21K a year per listing.
- Average price
- $208.57above the $15 to $100 sweet spot
- Price range
- $70.62–$317.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$21K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #122 within Camp Kitchen. It carries 516 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 44%
- Out of stock, average day
- 0.0%
- Average rank
- #122in Camp Kitchen
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 516per listing
- Listings tracked
- 18
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Rtic Cooler Wheels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RTIC 52 Quart Ultra-Light Wheeled Hard Cooler Insulated Portable Ice Chest Box for Beach Drink Beverage Camping Picnic Fishing Boat Barbecue 30% Lighter Than Rotomolded Dark Grey & Cool Grey
- Price
- $268.15
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 3y ago

RTIC 22 QT Ultra-Light Wheeled Cooler with Handle Lavender/Plum
- Price
- $171.45
- Rating
- 4.6/5
- Reviews
- 344
- Age
- 1w ago

RTIC 45 QT Wheeled Ultra-Tough Cooler Hard Insulated Portable Ice Chest Box for Beach Drink Beverage Camping Picnic Fishing Boat Barbecue Rotomolded Construction Navy
- Price
- $274.88
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 2y ago

RTIC 72 Quart Ultra-Light Wheeled Hard Cooler with Wheels and Handle 30% Lighter Than Rotomolded Ice Chest Large Insulated Portable for Beach Camping Picnic Fishing Boat White & Grey
- Price
- $317.34
- Rating
- 4.7/5
- Reviews
- 303
- Age
- 8mo ago

RTIC 52 Quart Ultra-Light Wheeled Hard Cooler Insulated Portable Ice Chest Box for Beach Drink Beverage Camping Picnic Fishing Boat Barbecue 30% Lighter Than Rotomolded Coolers Trailblazer
- Price
- $265.61
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 2y ago
Trending
estimated 90-day click momentum
Ninja | Cooler | FrostVault 30QT Cooler with Wheels | Insulated with Temp Dry Storage Drawer | Keeps Ice Cold for Days | for the Beach Camping Picnics & More | Lakeshore Blue | FB230BL
- Price
- $240.14
- Rating
- 4.6/5
- Reviews
- 321
- Age
- 1y ago

RTIC 22 QT Ultra-Light Wheeled Cooler with Handle Lavender/Plum
- Price
- $171.45
- Rating
- 4.6/5
- Reviews
- 344
- Age
- 1w ago

Coleman Pro Heavy-Duty 55qt Wheeled Ultra-Light Premium Hard Cooler Extra-Thick Insulation Keeps Ice up to 5 Days 92-Can Capacity Heavy-Duty Wheels
- Price
- $212.51
- Rating
- 4.6/5
- Reviews
- 629
- Age
- 1y ago

RTIC 52 Quart Ultra-Light Wheeled Hard Cooler Insulated Portable Ice Chest Box for Beach Drink Beverage Camping Picnic Fishing Boat Barbecue 30% Lighter Than Rotomolded Coolers Trailblazer
- Price
- $265.61
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 2y ago

RTIC 72 Quart Ultra-Light Wheeled Hard Cooler with Wheels and Handle 30% Lighter Than Rotomolded Ice Chest Large Insulated Portable for Beach Camping Picnic Fishing Boat Dark Grey & Cool Grey
- Price
- $316.93
- Rating
- 4.7/5
- Reviews
- 303
- Age
- 8mo ago
Newest
by launch date
RTIC 22 QT Ultra-Light Wheeled Cooler with Handle Lavender/Plum
- Price
- $171.45
- Rating
- 4.6/5
- Reviews
- 344
- Age
- 1w ago

RTIC 22 QT Ultra-Light Wheeled Cooler with Handle Grey
- Price
- $182.05
- Rating
- 4.6/5
- Reviews
- 344
- Age
- 1w ago

RTIC 72 Quart Ultra-Light Wheeled Hard Cooler with Wheels and Handle 30% Lighter Than Rotomolded Ice Chest Large Insulated Portable for Beach Camping Picnic Fishing Boat White & Grey
- Price
- $317.34
- Rating
- 4.7/5
- Reviews
- 303
- Age
- 8mo ago

RTIC 72 Quart Ultra-Light Wheeled Hard Cooler with Wheels and Handle 30% Lighter Than Rotomolded Ice Chest Large Insulated Portable for Beach Camping Picnic Fishing Boat Dark Grey & Cool Grey
- Price
- $316.93
- Rating
- 4.7/5
- Reviews
- 303
- Age
- 8mo ago

RTIC 52 Quart Ultra-Light Wheeled Hard Cooler Insulated Portable Ice Chest Box for Beach Drink Beverage Camping Picnic Fishing Boat Barbecue 30% Lighter Than Rotomolded Coolers Patriot
- Price
- $268.35
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
32
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- RTIC86%
- Ninja5%
- Igloo4%
- Coleman2%
- Fullet2%
- Titan by Arctic Zone1%
Demand
Rtic Cooler Wheels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Oct, Dec · busiest ÷ quietest = 14.3×
Search terms
Top Rtic Cooler Wheels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rtic cooler with wheels41K/yr
- rtic wheeled cooler24K/yr
- artic cooler with wheels15K/yr
- rtic wheeled coolers9K/yr
- rtic cooler wheels27K/yr
- rtic rolling cooler11K/yr
- rtic 52 qt ultra-light wheeled cooler7K/yr
- rtic 45 quart wheeled cooler4K/yr
- rtic cooler on wheels4K/yr
- rtic coolers with wheels3K/yr
Reviews and returns
What reviews say buyers love and hate about Rtic Cooler Wheels
We read the reviews and the return reasons for every product selling here.
“Poor performance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rtic Cooler Wheels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









