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Rtic Cooler Wheels

Fail

The top 5 brands take 99% of clicks, so Rtic Cooler Wheels is a Fail.

Flapen Score
41
41 / 100
Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47
Market size
$190K/yr145K searches / yr
90-day growth
+245.9%search demand this quarter
Competition
67%top-5 click share · 6 brands · 32 sellers

Flapen Score

Rtic Cooler Wheels against its category

The dotted line is the Sports & Outdoors average. Past it, Rtic Cooler Wheels is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rtic Cooler Wheels market on Amazon at a glance

Shoppers on Amazon United States searched for Rtic Cooler Wheels 145K times last year and spent an estimated $190K. The top 5 brands take 99% of clicks. Demand peaks in Apr–Oct–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +245.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $190K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+245.9%
Conversion, latest week
0.6%
Market size, estimated
$190Ka year
Peak month
December14.3× the quietest month
Top search term
rtic cooler with wheels41K searches a year

02 · Price

A sale here is worth $208.57.

Listings sell for $208.57 on average, from $70.62 to $317.34. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $208.57 that is $0 to $21K a year per listing.

Average price
$208.57above the $15 to $100 sweet spot
Price range
$70.62–$317.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$21K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #122 within Camp Kitchen. It carries 516 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
44%
Out of stock, average day
0.0%
Average rank
#122in Camp Kitchen
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
516per listing
Listings tracked
18

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Rtic Cooler Wheels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

32

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 25%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 61%

Demand

Rtic Cooler Wheels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Oct, Dec · busiest ÷ quietest = 14.3×

Search terms

Top Rtic Cooler Wheels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rtic cooler with wheels41K/yr
  • rtic wheeled cooler24K/yr
  • artic cooler with wheels15K/yr
  • rtic wheeled coolers9K/yr
  • rtic cooler wheels27K/yr
  • rtic rolling cooler11K/yr
  • rtic 52 qt ultra-light wheeled cooler7K/yr
  • rtic 45 quart wheeled cooler4K/yr
  • rtic cooler on wheels4K/yr
  • rtic coolers with wheels3K/yr

Reviews and returns

What reviews say buyers love and hate about Rtic Cooler Wheels

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Quality-Overall”
3.5%of orders come back
“Poor performance”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Rtic Cooler Wheels questions

Answered from the same tracked data.