Is rtic cooler accessories profitable to sell on Amazon United States?

The niche generates $136K/yr across 93 tracked products. 8 of 13 products launched in the last 360 days are still selling. 90-day search growth is +151.6%. Flapen's verdict: Worth a look (66/100).

How competitive is the rtic cooler accessories niche?

53 brands and 175 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in rtic cooler accessories?

Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.1%.

When does demand for rtic cooler accessories peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.5× the quietest.

What does it cost to enter the rtic cooler accessories niche?

Listings span $7.24–$159.51; the average listing price is $27.58 (sweet spot $15–$100). The average incumbent carries 2,691 reviews — the moat a new listing must climb.

rtic cooler accessories

Worth a look

Shows demand growing +151.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+151.6%

90-day search growth — must beat 0% to launch

Avg price

Incredible$27.58

avg listing price — sweet spot $15–$100

Competition

Great21%

top-5 click share — an open shelf

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great48%

top-5 brand share — no brand owns this niche

Price range

Good$7.24–$159.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,691.27

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$136K

$136K/yr · 293K searches

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Signals Trending No Dominant Brand

According to Flapen's Amazon United States niche tracking, rtic cooler accessories is a $136K/yr Amazon United States market (293K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 66/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

rtic cooler accessories market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $110K–$138K; units × avg price
Conversion rate: 1.7%
Avg BSR: #360
Page quality: 0%
Prime: 89%
Sponsored: 90%
Out of stock: 9.8%
Avg brand age: 38 months
Avg seller age: 149 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

53 flat

Sellers

175

Top-5 brand share

48%

Top 20: 83%

Top-5 click share

21%

Top 20: 54%

Open market

48%

Above Sea Level19%
Omoojee13%
RTIC6%
YETI6%
COSPARX4%
DUDSOEHO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +151.6% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.5×

Open Trend

Top rtic cooler accessories search terms

cooler accessories67K/yr +218.4%0.4% conv.
rtic cooler accessories50K/yr +152.0%1.4% conv.
igloo cooler accessories18K/yr +199.8%0.4% conv.
cooler insert17K/yr +122.9%0.6% conv.
yeti tundra haul accessories15K/yr +194.7%3.1% conv.
yeti tundra 45 accessories16K/yr +114.9%1.3% conv.
yeti 45 cooler accessories14K/yr +107.4%1.7% conv.
yeti 65 cooler accessories12K/yr +116.0%1.9% conv.
ice chest accessories7K/yr +162.6%0.4% conv.
stanley cooler accessories7K/yr +102.2%0.1% conv.

All search terms

Top rtic cooler accessories products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Omoojee 52 QT Ice Pack Cooler Divider Compatible with RTIC 52QT Ultra Light Cooler Freezable Cooler Divider Cooler Accessories

Omoojee$22.854.6★99 rev

Above Sea Level Cooler Net for Dry Storage and Organization Compatible with Yeti Coleman Igloo Pelican and Canyon Ice Chests Removable and Washable

Above Sea Level$14.554.5★1,400 rev

2-Pack Cooler Basket for RTIC 52 & 72 Qt Ultra-Light Coolers Double Cooler Rack for Double Storage & Heavy-Duty Wire Organizer Will Not Fit for RTIC 32 Coolers

COSPARX$33.604.6★125 rev

DUDSOEHO 2 Packs Cooler Lock Bracket with Bottle Opener Heavy Duty Metal Cooler Tie Down Compatible with Yeti/RTIC Coolers Security Lock Bracket Cooler Accessories

DUDSOEHO$9.794.5★438 rev

Adjustable Cooler Basket - Expands 11.75 to 18.5 - Non-Slip Rubber Handles Universal Insert for Full Size Ice Chests Dry Goods Tray Cooler Accessory - Fits Igloo Coleman Lifetime Pelican More

Above Sea Level$40.034.4★33 rev

Newest

by launch date

WIGEROC Silicone Cooler Basket for YETI Tundra 45Dry Goods Trays - Divider and Organizer Accessories for Camping Tailgating and StorageBlack

wigeroc$28.3813 rev

2mo ago

Cooler Beverage Holder fits YETI Tundra & RTIC Coolers 3.4 D

SHUJUKU$18.8515 rev

6mo ago

RTIC 52 QT Ultra-Light Cooler Divider Accessories Perfect for Outdoors Camping and Travel Insert to Keep Contents Divided for Organization

RTIC$24.90302 rev

11mo ago

Adjustable Cooler Basket - Expands 11.75 to 18.5 - Non-Slip Rubber Handles Universal Insert for Full Size Ice Chests Dry Goods Tray Cooler Accessory - Fits Igloo Coleman Lifetime Pelican More

Above Sea Level$40.0333 rev

1y ago

Omoojee 2PCS Cooler Net for Dry Storage Fits Most Coolers Compatible with Yeti Coleman Igloo Lifetime Pelican Canyon Strong & Elastic

Omoojee$7.8818 rev

1y ago

What buyers say about rtic cooler accessories

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“I love the size”

Quality-Overall13%

“Excellent product”

Advertised Vs Actual Product6%

“As advertised”

Value For Money6%

“Great value”

Durability5%

“The cubes are durable”

Temperature Retention4%

“They stay cold”

Ease Of Use4%

“Easy to use”

Thickness3%

“Nice thick material they do not leak”

Storage Capacity3%

“it holds a good amount of food”

Efficiency2%

“Works good”

What buyers complain about

Size-Overall17%

“Size too small”

Durability11%

“Poor durability”

Value For Money8%

“It was a little expensive”

Thickness6%

“thicker than what is actually delivered”

Leak-Proof4%

“Leaks”

Temperature Retention4%

“Doesn't stay cold long enough”

Heating4%

“that melts at some point”

Quality-Overall3%

“Garbage”

Functionality-Overall3%

“Don't work”

Weight Heavy3%

“Bulky”

Top return reasons

Size-Overall66%

Advertised Vs Actual Product7%

Value For Money6%

Leak-Proof4%

Weight Heavy3%

Functionality-Overall2%

Material Quality2%

Thin1%

Defective Material/Parts1%

Compatibility-Overall1%

Common questions

Is rtic cooler accessories profitable to sell on Amazon United States?: The niche generates $136K/yr across 93 tracked products. 8 of 13 products launched in the last 360 days are still selling. 90-day search growth is +151.6%. Flapen's verdict: Worth a look (66/100).
How competitive is the rtic cooler accessories niche?: 53 brands and 175 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in rtic cooler accessories?: Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.1%.
When does demand for rtic cooler accessories peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.5× the quietest.
What does it cost to enter the rtic cooler accessories niche?: Listings span $7.24–$159.51; the average listing price is $27.58 (sweet spot $15–$100). The average incumbent carries 2,691 reviews — the moat a new listing must climb.