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Rtic Cooler Accessories

Pass

Rtic Cooler Accessories scores 66 out of 100, a Pass. Shoppers spend an estimated $136K a year here, search demand grew +151.6% this quarter, and an estimated 1.1% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 8,101 Sports & Outdoors niches · +19 vs the category median of 47
Market size
$136K/yr293K searches / yr
90-day growth
+151.6%search demand this quarter
Competition
21%top-5 click share · 53 brands · 175 sellers

Flapen Score

Rtic Cooler Accessories against its category

The dotted line is the Sports & Outdoors average. Past it, Rtic Cooler Accessories is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rtic Cooler Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Rtic Cooler Accessories 293K times last year and spent an estimated $136K. The top 5 brands take 48% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +151.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months
293K
Growth, 90 days vs prior 90
+151.6%
Conversion, latest week
1.7%
Market size, estimated
$136Ka year
Peak month
July3.5× the quietest month
Top search term
cooler accessories67K searches a year

02 · Price

A sale here is worth $27.58.

Listings sell for $27.58 on average, from $7.24 to $159.51. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $27.58 that is $0 to $3K a year per listing.

Average price
$27.58inside the $15 to $100 sweet spot
Price range
$7.24–$159.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #360 within Camp Kitchen. It carries 2,691 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
89%
Out of stock, average day
9.8%
Average rank
#360in Camp Kitchen
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,691per listing
Listings tracked
93

04 · Newcomers

8 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
8Amazon's first-year sales bar
Average brand age
38 months

Products

Top Rtic Cooler Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

53 flat

Sellers

175

Top-5 brand share

48%

Top 20: 83%

Top-5 click share

21%

Top 20: 54%

Open market

48%

  • Brand 119%
  • Brand 213%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Rtic Cooler Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.5×

Search terms

Top Rtic Cooler Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooler accessories67K/yr
  • rtic cooler accessories50K/yr
  • igloo cooler accessories18K/yr
  • cooler insert17K/yr
  • yeti tundra haul accessories15K/yr
  • yeti tundra 45 accessories16K/yr
  • yeti 45 cooler accessories14K/yr
  • yeti 65 cooler accessories12K/yr
  • ice chest accessories7K/yr
  • stanley cooler accessories7K/yr

Reviews and returns

What reviews say buyers love and hate about Rtic Cooler Accessories

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Size too small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rtic Cooler Accessories questions

Answered from the same tracked data.