Rtic 32 Qt Ultra-light Cooler

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +193.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

31K

Growth, 90 days vs prior 90

+193.6%

Conversion, latest week

4.2%

Market size, estimated

$35Ka year

Peak month

July5.5× the quietest month

Top search term

rtic 32 qt cooler accessories9K searches a year

Listings sell for $26.83 on average, from $14.88 to $84.71. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $26.83 that is $0 to $3K a year per listing.

Average price

$26.83inside the $15 to $100 sweet spot

Price range

$14.88–$84.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #370 within Camp Kitchen. It carries 99 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

60%

Out of stock, average day

7.7%

Average rank

#370in Camp Kitchen

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

99per listing

Listings tracked

25

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

40 months