Is roy kent profitable to sell on Amazon United States?

The niche generates $69K/yr across 48 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the roy kent niche?

17 brands and 104 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in roy kent?

Top complaints mined from reviews: Value For Money, Size-Overall. The return rate is 1.8%.

When does demand for roy kent peak?

Demand peaks in Jan–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the roy kent niche?

Listings span $6.07–$118.53; the average listing price is $31.03 (sweet spot $15–$100). The average incumbent carries 323 reviews — the moat a new listing must climb.

roy kent

Worth a look

Shows a sweet-spot price point ($31.03 avg), but a small market ($69K/yr) keeps it on the watch list.

Avg price

Incredible$31.03

avg listing price — sweet spot $15–$100

Review moat

Great323.1

avg incumbent reviews — the moat a new listing must climb

Competition

Great33%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Great$6.07–$118.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+12.1%

90-day search growth — must beat 0% to launch

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$69K

$69K/yr · 75K searches

According to Flapen's Amazon United States niche tracking, roy kent is a $69K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

roy kent market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $78K–$93K; units × avg price
Conversion rate: 2.9%
Avg BSR: #38,166
Page quality: 0%
Prime: 69%
Sponsored: 56%
Out of stock: 17.6%
Avg brand age: 40 months
Avg seller age: 158 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

104

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

33%

Top 20: 71%

Open market

14%

Funko40%
Ted Lasso17%
Be Free Clothing Company12%
HOFSM.COM Hall of Fame Sports Memorabilia6%
POP6%
INTIMO4%
Open — no brand owns it (11 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top roy kent search terms

ted lasso funko pop30K/yr +1.1%2.8% conv.
roy kent22K/yr +61.4%1.1% conv.
ted lasso funko6K/yr +33.3%2.8% conv.
funko pop ted lasso6K/yr +9.8%2.2% conv.
roy kent funko pop3K/yr +46.2%4.2% conv.
funko ted lasso2K/yr +2.1%1.5% conv.
ted funko pop3K/yr -68.4%0.5% conv.
coach beard funko pop2K/yr -22.1%3.2% conv.
roy kent merchandise2K/yr +9.0%0.5% conv.

All search terms

Top roy kent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funko POP! TV: Ted Lasso with Teacup - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - TV Fans - Model Figure for Collectors and Display

Funko$10.304.9★2,046 rev

Ted Lasso Jersey Season 2 As Seen On Roy Kent Soccer Inspired Football Shirt AFC Richmond Style Adult Unisex Athletic Tee - X-Large Blue

Ted Lasso$73.383.5★3 rev

Funko POP! TV: Ted Lasso - Roy Kent - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - TV Fans - Model Figure for Collectors and Display

Funko$10.974.9★2,046 rev

Funko Pop TV: Ted Lasso - 1/6 Odds for Rare Chase Variant - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Comedy Fans

Funko$11.824.8★515 rev

Ted Lasso Mens TV Series Show Symbols Icons Believe Sleep Pajama Pants (Medium)

INTIMO$23.244.7★42 rev

Newest

by launch date

Ted Lasso A.F.C. Richmond Roy Kent #6 T-Shirt Officially Licensed Soccer Jersey Style Tee Navy Graphic Shirt Navy-X-Large

Ted Lasso$32.351 rev

2mo ago

Ted Lasso Jersey Season 2 As Seen On Roy Kent Soccer Inspired Football Shirt AFC Richmond Style Adult Unisex Athletic Tee - X-Large Blue

Ted Lasso$73.383 rev

4mo ago

Ted Lasso Jersey Season 2 As Seen On Roy Kent Soccer Inspired Football Shirt AFC Richmond Style Adult Unisex Athletic Tee - Small Blue

Ted Lasso$71.013 rev

4mo ago

Brett Goldstein Roy Kent #1571 Ted Lasso Facsimile Signed Reprint Laser Autographed Funko POP! Television Figurine with Protector Case

HOFSM.COM Hall of Fame Sports Memorabilia$29.783 rev

1y ago

Jason Sudeikis Ted Lasso #1351 Facsimile Signed Reprint Laser Autographed Funko POP! Television Figurine with Protector Case

HOFSM.COM Hall of Fame Sports Memorabilia$29.850 rev

1y ago

What buyers say about roy kent

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall46%

“Good quality”

Gifting Purpose33%

“Made a great gift”

Brightness/Shine/Glow8%

“Great item to brighten someones day”

Weight Light4%

“its lightweight enough to place anywhere easily”

Design-Overall4%

“The design is clean and recognizable, especially for Ted Lasso fans,”

What buyers complain about

Value For Money50%

“Way overpriced for the qaulity”

Size-Overall13%

“A small”

Top return reasons

Size-Overall53%

Quality-Overall9%

Length9%

Advertised Vs Actual Product7%

Gifting Purpose4%

Value For Money2%

Waist Fit2%

Add-Ons/Attachments2%

Material Quality2%

Display-Overall2%

Common questions

Is roy kent profitable to sell on Amazon United States?: The niche generates $69K/yr across 48 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the roy kent niche?: 17 brands and 104 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in roy kent?: Top complaints mined from reviews: Value For Money, Size-Overall. The return rate is 1.8%.
When does demand for roy kent peak?: Demand peaks in Jan–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the roy kent niche?: Listings span $6.07–$118.53; the average listing price is $31.03 (sweet spot $15–$100). The average incumbent carries 323 reviews — the moat a new listing must climb.