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Rowing Machine Seat Cushion

Fail

Demand is soft, at -23.2% this quarter, so Rowing Machine Seat Cushion is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$64K/yr41K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
77%top-5 click share · 10 brands · 13 sellers

Flapen Score

Rowing Machine Seat Cushion against its category

The dotted line is the Sports & Outdoors average. Past it, Rowing Machine Seat Cushion is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rowing Machine Seat Cushion market on Amazon at a glance

Shoppers on Amazon United States searched for Rowing Machine Seat Cushion 41K times last year and spent an estimated $64K. The top 5 brands take 86% of clicks. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
5.6%
Market size, estimated
$64Ka year
Peak month
January1.6× the quietest month
Top search term
rowing machine seat cushion15K searches a year

02 · Price

A sale here is worth $27.70.

Listings sell for $27.70 on average, from $19.68 to $49.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $27.70 that is $3K to $7K a year per listing.

Average price
$27.70inside the $15 to $100 sweet spot
Price range
$19.68–$49.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #199 within Cardio Training. It carries 569 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#199in Cardio Training
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
569per listing
Listings tracked
14

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Rowing Machine Seat Cushion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

13

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

10%

  • Brand 143%
  • Brand 215%
  • Brand 314%
  • Brand 410%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 10%)

Demand

Rowing Machine Seat Cushion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Rowing Machine Seat Cushion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rowing machine seat cushion15K/yr
  • rowing seat pad6K/yr
  • concept 2 rower seat pad8K/yr
  • concept 2 seat pad4K/yr
  • rower seat cushion5K/yr
  • concept 2 seat cushion3K/yr

Reviews and returns

What reviews say buyers love and hate about Rowing Machine Seat Cushion

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Cushion”
5.1%of orders come back
“The seat had no padding”
A buyer, on “Cushion”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rowing Machine Seat Cushion questions

Answered from the same tracked data.